What our next step after hitting by Penguin 2.0
-
Hi Everyone,
Any idea about what the next step after hitting by Penguin 2.0
We go for more link building or content optimization or some thing else..?
-
Thanks Eyepaq & Ruth!
-
I'd recommend checking MozCast.com to measure overall volatility in the results page - but I agree that dropping from #3 to #10 doesn't sound like a penalty. Remember that Penguin et al are updates to the whole search algorithm, so in addition to big shifts there are also going to be a ton of smaller changes as Google tweaks what works and how well it works. It's definitely something you can recover from. Take a look at the sites that are ranking above you now: what do they have that you don't? That will give you some insight into what you need to start improving first.
-
Hi,
If all keywords dropped - and most (90% at least) are +50 as far as position now then Penguin can be the reason if that happen during the update timetable. otherwise the reason is different and I hope for you that you are not under Penguin as far as filter because that will be costly.
If you jump from #3 to #10 and so for some keywords that is probably due to "the google dance" - it means you don't have enough stability to maintain one or more keywords stabile and when a new link appears google might dance with your rankings before trying to stabilize those - it dosen't mean you are necessarily doing something wrong - and whatever you do don't change your strategy based on those movements - unless you are doing something spammy and in that case you need to stop anyway (if you care for the project long term).
Cheers.
-
Thanks for your reply.
Yes from #3 to #10 but this is something that just happened and I was searching for a reason and coincidently the penguin update was around the same time.
I track my keywords, thats how I knew that I dropped in the serp.
I try to keep all the link building white hat but a few bad links may have slipped through.
Ill go back and see what the top 3 are doing. I know they arent actively working on seo so hopefully Ill be back soon.
-
Hi,
I was ranking 3rd for my local search and now Im the last result on the page.
** So from #3 you got to pos #10 ?
If so, this dosen't look like Penguin - it would't be that "soft". With penguin you are on pos #3 and then .. nowhere in sight (+50 at least) and it's site wide - so that means you lose rankings more or less on all keywords.
For now your visibility with external tools is not available so it's hard for me to say , for now, if you lost rankings or just on a few keywords - but you should see that in your internal tools like Google analytics and Webmaster tools and in SEOMOz if you track your keywords here (you should :).
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
** The link building part is very tricky: did you went above the "call of duty" ? If you did - it may or it already back fired.
Overall - my personal best advice is to look at everything from a Serp point of view not independently to your site alone. Look at serps for your keywords and see what others are doing, building and so on.
Cheers.
-
Hi All,
I am not sure what to do either! I was ranking 3rd for my local search and now Im the last result on the page. Compared to some of the recent posts Ive read on this forum its not so bad but super frustration.
I've been link building, creating relevant blog posts and adding new pages and I am losing traction.
My domain is www.x4dc.com
-
Hi,
Penguin 2.0 is not only about links - actually not even half of the sites impacted by any Penguin updates were about links only.
I am not saying is not about links - If you can post the URL - someone here for sure can have a look and send you a second opinion as far as reason.
But if it's about links you will need to have a more deeper look at the domain link profile and see how you can balance it. (and by link profile I mean everything links, domains, class c sources, anchor text - especially anchor text, link placement ration - real estate and more).
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Penguin 3.0
I saw slight drop yesterday after the penguin rollout, about 3 - 4 spots lower on targeted KW's. However, I'm still on first page for those KW, just near the bottom as opposed to near the top. I'm wondering if anyone else experienced, or has experienced with past Penguin updates, a "slight" dip in rankings. What actions did you take, if any? I'm inclined to simply focus on building better links rather than disavow given the lack of severity. With that said, I would love some feedback or suggestions from anyone who experienced what I would consider a "less severe" penalty (3 - 4 spots, still on first page).
Algorithm Updates | | mrodriguez14400 -
Recommended action for site hit by penguin ?
What is more advisable, though there surely could be debate on this? Back in '07 till sometime around a year ago it seems our site got hit by google's updates, no manual action though, and have seen in past few months disavowed what we could find as well as deleted a lot of links. We are also working on getting word out on the brand as well and trying to get on some business websites to have articles and offer some discounts. Our keyword rankings seem stuck in limbo the past year or so though. Some main keywords for example seem stuck around page 8 when they used to be on page 1. Question is, can what seems to be a penguin update be recovered from? Is Google likely to refresh the algorithm? Also could starting a new site be more worth the investment - starting fresh with natural links, etc And if googles system could pick up that the site is run from same ip, etc. would they care? Also the keyword competition one of Moz's tools said around 46% if that makes a difference for one of the main keywords. Thanks
Algorithm Updates | | xelaetaks0 -
Panda 4.0 Suggestions
My site was hit pretty negatively by Panda 4.0 and I am at a loss for the best way to address it. I have read like every article that I can and I know there is some duplicate manufacturer product descriptions but I don't hear many other ecoms complaining about Panda so I figure it must be something else. Also, the pages that seem most negatively affected are category and product list pages. Any help or suggestions would be much appreciated. Thanks! http://bit.ly/1plgOzM
Algorithm Updates | | Gordian0 -
Do panda/penguin algorithm updates hit websites or just webpages ?
If I have a website that been affected by the panda/penguin update, do bad links affect the entire site or just the page the bad link(s) are linked to? If it is the latter and penguin/panda actually affect webpages, not websites (as is the common reference/conception), then wouldn't simply creating a new URL, targeting this new URL, shifting meta-tags and restarting link-building efforts again (this time using the right quality strategies) be a really common-sense approach instead of the tediousness of the disavow approach that so many go down?
Algorithm Updates | | Gavo0 -
Panda / Penguin Behavior ? Recovery?
Our site took a major fall on March 23rd, ie Panda 3.4 and then another smaller one on April 24th, ie Penguin. I have posted a few times in here trying get help on what items to focus on. Been doing this for 13 years, white hat, never chased algos but of course learned as I went. As soon as the fall hit one expert said it was links, which I kinda doubted because we never went after them but we have some but only a handful in comparison to really good authorative links. I concentrated on cleaning up duplicate content due to tags in a blog that only had 7 posts (an add on section to the site) then focuses efforts on just going through and making content better. Had other overlapping content that I would guess would pass inspection but I cleaned it up. After 6 weeks no movement back up, another expert here said yes, he saw some bad links so I should check it out. So back to focusing on links, I actually run a report and discover questionable links, and successfully get about 25 removed. Low numbers but we have only about 50 that were questionable. No contact info on the other directories so I guess we are stuck. Here is where I just go in circles... When our site fell on March 23rd we had 13 of our main pages still ranking at number 1 and 2 on each keyword phrase. Penguin hit and they fell about 10 spots. EXCEPT, one... This one keyword phrase and page stayed on top and ranked at #1 throught he storm. (finally fell to #4 but still remains up there). The whole site is down 90%, we only have 3 fair keyword phrases really ranking out of 250. The mystery is that the keyword phrase that was ranking was the one that supposedly had way over the % of anchor text, 7% of our links go to that page. The other pages that fell on Penguin had no pages linking back. I have been adding blog posts to our site, I post one an in a few days it gets indexed, have one of those ranking at #2 for the keyword, moved up from #4 a week after posting it in the blog. (google searches shows 80K) Just seems like the site should bounce back if new content is able to rank, why not the old? Did other people hit by Panda and Penguin see a sitewide fall or are they still ranking for some terms? I would love to see some discusson on success stories of bouncing back after Panda and Penguin. I see the WP success story but that was pretty sudden after it was brought to Google's attention. Looking for that small business that fixed something and saw improvement. Give me hope here please.
Algorithm Updates | | Force70 -
Lost and confused after Penguin!
I own an EMD which was hit by google penguin. I lost my #1 position to Google US SERP and went to #5 for the keyword which applies to the EMD. What I have tried so far is deleting the exact anchor text links from the footers of my c-block sites. That did not seem to help because i did not gain any position from that change. I also altered my meta title, description and keywords because they were spamming a bit. Things did not improved. My Links w/ Exact Anchor Text is at 5%, Linking Root Domains w/ Exact Anchor Text at 3% The web pages that are above me are to 0% to both categories because they are not showing up with their main page. What is going on? The thing that confuses me the most is that i am also targeting for two other markets, Australia and Canada. In Canada I have maintained my #1 and to Australia I lost my first position falling to #2. I did not receive any message to my webmaster tools account and never made any black hat link building. Is the EMD fact the problem, but why not for other markets except US? Penguin has run to other markets(CA, AU) as well becuase i have seen a drop to other keywords and also to my traffic. Really what do you think?
Algorithm Updates | | Tz_Seo0 -
A rating on report card - Massive drop in rankings (Is it Penguin?)
Hi All, I would really like a second opinion on my current issue and I'd be very grateful for the communities knowledge please . I have a been running a successful campaign for one of my clients, increase in natural SERP's, etc. But since the 24th of April they were hit and hit hard and continued to decline now. They had many top 5 listings for terms and now most are not in top 50 serps. Openly I know they have a bad or not great backlink profile which was inherited from the past agency, but we're working on this using white hat techniques, contextual copy, brand etc. The copy is a great, contextual and no where near spammy at all... Very nicely written, factual, etc. What I don't understand is this SEOmoz's On-Page report card gives an A rating for the target term which is also a secondary term but was ranking high. Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>6 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>7 / 9</dd> <dt>Low Importance Factors</dt> <dd>8 / 11</dd> <dt>Optional Factors</dt> <dd>2 / 5</dd> <dd> On-Page Keyword Usage for </dd> </dl> Title 1 URL 0 Meta Desc 1 H1 1 H2-4 0 Body 1 B / Strong 1 IMG ALT 0 Total Keyword Usage for this Page = 5 Fall from grace is SERP 5 to 25 and still going down. So the questions are: 1. Has this happened to you? 2. Could it just be down to their bad backlink profile which now needs much more attention? 3. Is this Penguin for sure? 4. What would you recommend? If anyone requires any further info please let me know and thank you in advance. Cheers,
Algorithm Updates | | JosephGourvenec
Joseph Gourvenec
SEO and Search Specialist0 -
What are the first ten steps you should do with a new website
First of all i would like to say how amazing this forum is, i have learnt a lot with all the great help. I am launching a new site mainly to allow me to learn seo and to understand what is involved in building a new site and get it to the search engines. the site is here which i have started today which is a lifestyle magazine is http://www.womenlifestylemagazine.com/ What i am trying to understand is, what are the first most important steps when trying to get google and traffic to your site. the site will be complete in the next week or so but in the meantime i want to use this site to learn more about seo and how you get the site discovered by visitors and search engines and the time scale behind it. I am hoping that other people who are new to seo and are building a new site will be able to use this post to learn about what is involved and learn like me. Would be great to hear from people who have started their own site so we can all understand what are the important steps to make and which things we should do in which order. thank you everyone
Algorithm Updates | | ClaireH-1848860