Redirect Impact - Moving From SEOmoz to Moz
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Hey Guys,
This has been on my mind ever since the big announcement, so today I did some searching around for some posts/talk about what the impact of their full site redirect has been for them and didn't find anything.
Have they posted on this or are there any threads that I'm missing out on? I'd love to hear more about what the impact has been or any general thoughts/insights people may have.
Thanks!
Jon -
Hey Guys,
Thanks for taking the time to respond!
@ruth that's awesome
Looking forward to it.Jon
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Hi Jon,
I'll be doing a Mozinar on June 27th telling the whole story, and I'll have a big blog post with lots of juicy data in it to follow up. One reason we are waiting a bit is that there's a lot of noise in the signal right after a site migration, and I want to give you guys some realistic data.
The short answer is: So far it's gone very, very well - more smoothly than any rebrand/site migration I've ever worked on. We have lost a bit of (mostly long-tail) organic traffic, but less than I was forecasting. We've seen an uptick in bounce rate, but since we've also changed our funnel that's also to be expected. You can sign up for the Mozinar at http://moz.com/webinars, or view the recording later if you don't have time to attend.
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I predict that the impact will be far less drastic than what everyone anticipates. Google works fast and preservation of authority through the 301 is quite impressive!
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Jon,
They did mention that they would keep us posted but I dont believe they have released anything data related yet.
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