Transfering newly created targeted landing pages on an existing domain to a new domain
-
Hi - Hope someone can help me with this please
I have a question regarding if its possible or advisable to create and host targeted landing pages and a blog on an existing domain, and then move these pages only to a brand new domain?
The existing site has good authority and is established. Due to tight timescales in delivery I suggested creating specific landing pages and installing a blog to build authority and trust over time to target completely new keywords. Also the new pages will be helped by the existing domain authority.
I've just found out client may want a whole new site, complete with new branding etc and completely new domain in time.
Has anyone experienced migrating specific pages and a blog across to a completely new domain and leaving the existing site as it was. I have a whole host of concerns over this, but the main one is that I will be building relationships and content to landing pages and the blog, aswell as linking out etc and then these URL's will have a re-direct on them, going to a completely new domain.
Also, the existing domain could lose any authority gained as although I wont only be targeting these pages, these will be the main ones being optimised and this will look unnatural. Do I?A./ Create blog and new landing pages on existing domain eg - www.testing.com/blog
www.testing.com/new-landing-pages, and then migrate these across to a brand new domain.or
B./ Create the new landing pages and blog and leave them on the existing domain - period? Concerns here;
Client wants to re-vamp and have a new style and these pages will not necessarily be supported by the existing site, there is no guarantee that we are even allowed to create new pages, let alone internal linking.or
C./ Bite the bullet and simply suggest a brand new domain to start with and explain the timescales and its either complete new domain or work on existing one.
If anybody else has any other ideas I would really appreciate them. The client is re-branding and the company who host the existing domain, might not want to support the new pages and blog.
I was hoping to provide a short term and long term solution as a brand new domain will take time to build up, especially as they are also brand new keywords we are targeting. However, I dont want the existing domain to be hit with any penalties or flag anything un-natural to Google.
Many thanks in advance for any advice..
- Tracey
-
Just a thought - would a sub domain be a good idea here? So it would look something like; newbrand.testing.com as a sub domain to www.testing.com? This seems to be an alternative if the hosting is an option.
The blog would still be best placed to sit on the main domain, but any thoughts on this would be appreciated.
Thanks (sorry if I am just answering my own question here)
-
Hi Jesse
Thanks for getting back to me.
The client is launching a new product/service that is different from their existing products, they still want to keep the old site active, but the new products and blog is what is being re-branded and marketed, not the entire site.
Their current site is hosted and built by a different agency and the new product is being marketed by us. We are waiting to see if we can install a blog on their existing domain and it is not hosted by us. The client has not requested a new site, more asked about one.
Originally, before I knew all the history, I suggested landing pages on the existing domain for the short term and then if they still wanted to go ahead with the re-branding and new site then 301 the whole domain. Question on this though, if we don't really need to do a re-direct ie company name not changing, just a re-brand I think it would be a good idea to leave the domain as it is, as it has authority and history. What are your thoughts on this.
I wanted to get feedback to see if anyone else has ever re-directed part of a domain, rather than a whole site as I didn't think it would be a good idea either.
Thanks again for the response
Tracey
-
I don't understand..
The client wants a new site, new domain, and a re-branding.. why wouldn't they/you move their existing established name and brand entirely over to the new site/new brand with a site-wide 301? They want to keep both brands alive? I can't imagine a scenario where this is a good idea. a re-branding is a re-branding. Ask Moz!
Where is my confusing coming from here?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product pages - should the meta description match our product description?
Hi, I am currently adding new products to my website and was wondering, should I use our product description (which is keyword optimised) in the meta description for SEO purposes? Or would this be picked up by Google as duplicate content? Thanks in advance.
Algorithm Updates | | markjoyce1 -
Paying a premium or going with a hyphenated domain
Q1. I have two domains I am interested and the are available, however, they are "premium" at $1,000! According to GoDaddy, another domain site, just said available through action.
Algorithm Updates | | brandon_solutions
Any recommendations? If I have to pay, is there an auction site or broker you would recommend or another approach to try to get it at a lower price? Q2. The hyphenated domains are available and affordable. However some of the information I gathered on MOZ mentions Google flags it as spam. I believe that article was dated 2014. Is that still a risk or has Google through AI or something else determine spam another way now?0 -
Does Google ignores page title suffix?
Hi all, It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
Algorithm Updates | | vtmoz0 -
Does adding lots of new content on a site at one time actually hurt you?
When speaking with a client today, he made the comment that he didn't want all of the new content we'd been working to be added to the site all at once for fear that he would get penalized for flooding the site with new content. I don't have any strong data to confirm or refute the claim, is there any truth to it?
Algorithm Updates | | JordanRussell0 -
301 from multiple domains to one single webshop
First of all i want to introduce myself. My name is Jennifer and i am a webshop owner from the Netherlands (we sell plants/herbs products) I have a very important question (and i can`t find a clear answer on the internet). So i hope someone can help me, At this moment me and 4 other friends own each a seperate webshop. We all started the webshops 5 -7 years ago and work all in the same business. (plants/herbs). We talked last week, and we want to make one big company and combine all 5 company`s. All 5 webshops have a huge pagerank, lots of organic traffic and very good incomming links. We registered new domainnames and want to redirect the 5 "old" domains to one new domain to pass over the Google juice. Our new company is a multilanguage webshop and each language has its own domain. (for example) (www. plantsandherbs example .nl)
Algorithm Updates | | snorkel
(www. plantsandherbs example .de)
(www. plantsandherbs example .de)
(www. plantsandherbs example .es)
(www. plantsandherbs example .fr)
(www. plantsandherbs example .com) Does it harm us if we 301 redirect all the 5 "old" websites to the new webshop? And what is the best way to redirect the "old" webshops to the new one? I am afraid of a Google penalty because it maybe looks like we bought some domains to pass the juice to the new project.0 -
Server Down for Few Hours went from Page 1 to Page 6?
We were on Page 1 - our server went down for about 4-6 hours and then we dropped to page 6. Would the server being down for this amount of time affect our position? Any advice would be much appreciated.
Algorithm Updates | | webdesigncwd0 -
Test contet/pages indexed by search engines
During the web development stages of our Joomla CMS website, we have managed to get our site indexed for totally irrelevant test pages mainly to do with Joomla and some other equally irrelevant test content. How damaging is this to our domain from an SEO prospective and is there something we can do about it? When we do a site:domain.com search we see hundreds of testpages with test/irrelevant meta tags etc.
Algorithm Updates | | Fuad_YK0 -
Google removing pages from Index for Panda effected sites?
We have several clients that we took over from other SEO firms in the last 6 months. We are seeing an odd trend. Links are disappearing from the reports. Not just the SEOmoz reports, but all the back link reports we use. Also... sites that pre Panda would show up as a citation or link, have not been showing up. Many are these are not Indexed, and are on large common Y.P or other type sites. Any one think Google is removing pages from the Index on sites based on Panda. Yours in all curiosity. PS ( we are not large enough to produce quantity data on this.)
Algorithm Updates | | MBayes0