How do big brands manage Instagram?
-
I'm trying to find a guide or how to for using instagram for social media marketing. While there are many guides and articles out there talking about strategy I haven't found any that talk about the 'nuts and bolts' of how companies and brands use it. For instance, I manage social media for a $2B corporation, Instagram appears to only really work as a mobile app. My company's social media policies prohibit me from creating an official corporate account on my personal phone, and there do not appear to be any practical desktop or cloud based solutions to using Instagram. So how do big brands like Frito Lay and Starbucks manage these accounts on a day to day level?
-
Company iPad or tablet device?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ Brand Page in Knowledge Graph
We've been unsuccessfully trying to get our brand's Google+ page listed in the Knowledge Graph for our brand. I believe that our markup on our website is correct. Can anyone advise on why we can't get this to pull up in the knowledge graph? Google+ page: https://plus.google.com/+Tacticalgearcom Knowledge graph for TacticalGear.com: https://www.google.com/search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=tacticalgear.com&oq=Tac&aqs=chrome.0.69i59j0l2j69i57j0l2.2831j1j7
Social Media | | cat5com0 -
Managing Multiple Instagram Accounts
If managing a number of client's Instagram accounts, it seems using an app on a desktop might be more efficient than continually logging in and out of Instagram on a smartphone. Can anyone suggest though suitable apps that actually enable this to be done effectively for multiple clients? Ideally managing all on the one platform without having to sign in and out would be ideal. Also a free app would obviously be preferred to paid, but open to both.
Social Media | | Gavo1 -
SaaS to manage Several Google Places/G+ accounts
Hi, how are you? I have a client that is a company that has aproximately 30 franchises. For each franchise, I created a Google Places (now My Business) profile, and then for each profile I have a G+ profile. The problem is that I need a SaaS or a software that allows me to post in each of those profiles automaticaly, like Hootsuite (when I enter with the account I have registered the Places profiles, it catches the G+ profile of that person, not the GPlaces accounts). Do you know any? Thanks!
Social Media | | arielbortz0 -
Google Autor Profiles in Big Companies
I work for a big company and they want to use the google autor tag. The goal is to get the rich snippets and better rankings in the future from having a trusworthy autor for each topic building up followers basically. The problem is that the company does not want to pay employees to build up their own autor profiles/trust since an employee could leave the company any time and we would have to start from scratch building another autor profile. Now I know that google only wants real people in google plus bla bla ... bla bla ... How do you guys handle this problem? I thought of having our autors sharing one made up autor profile which is owned by the company.
Social Media | | Windex0 -
How do you guestimate facebook brand searches?
Buongiorno from Weherby Uk 🙂 With brands all clamouring to get a stake in Facebook I wonder how many people actually search for brands on facebook. For example www.evian.com promote their facebook page on their bottles but how could you work out how many searches are entered in the facebook search box for evian as illustrated here:http://i216.photobucket.com/albums/cc53/zymurgy_bucket/facebook-search-volumes.jpg So my question is please: "How do you work out search volumes for search entries via facebook"? Thanks in advance 🙂
Social Media | | Nightwing0 -
Facebook: How do you post to a brand's page, as your own brand page?
Eg, if you are an administrator of "Funco" which has a FB page, how do you post on the wall of "Followerwonk" as "Funco", not your personal FB account?
Social Media | | sftravel0 -
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
Social Media | | RochelleRietow0 -
Twitter profile: Personal photo vs brand graphic image
We are promoting our company on twitter, and currently using a high quality brand graphic image. We see others who use the personal photo of "evangalist" who manages the twitter account. Any advice on what works best here to encourage user engagement? A more generic "brand" identity graphic versus a real person's photo? Of course this is in conjunction with doing all of the other good Twitter things, but curious what folks recommend on the profile image.
Social Media | | sftravel0