What backlink is better?
-
Hi Guys
I recently helped out a friend with some marketing advice and to do me a favour back he said that he'll put a link on his site back to my website.
Just some background on the site, it is very high quality with DA of 71 with each blog post/inner page having roughly PA of 45, it's been online for 15 years and has nearly 4,000 indexed pages and 10,000 links.
Anyway my question is would it be better to get a sitewide link in a sidebar that is displayed on every page of his website or would it be better to write a blog post on the site that links back to mine?
Thanks
-
I would never advise a sitewide link. It's a primary metric in my determination in paid links.
Additionally, a sitewide link is not contextual, and can drag the wrong co-citation metrics into it. (if there are other somewhat unrelated links in that same section)
I would suggest:
1. Writing an incredibly awesome post that will resonate VERY well with that audience
2. Pre-promote the post if possible in order to determine some support and / or test whether it will "fly"
3. Ensure the post is stellar. Use the 21 types of content guide by CMI to ensure it is awesome and fits those criteria.
4. Ask this person to publish, promote in their SM. Promote in your SM.
5. Outreach to further influencers and site owners in that niche and ask them to link to that post.Hope this helps!
~Todd -
If they are both about the same topic then a sitewide link could help, if not you might want to consider adding a post that talks about your industry with a well place link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Backlinking question
Hello everyone! I currently work for a software company that sell's CRM software for product sellers and one of our options along with this service is a website builder option that can provide the client with a website with several different templates to choose from. Currently, we have over 500 clients using these website templates and I noticed that they are all under the same IP address. My question is, in terms of a backlinking effort, would it be beneficial if we included a link to our company's website on the footer on each of these templates? Example could be: Powered by: (company's name) and have the name a link to our site. I'm worried that this could be seen negatively by Google if we dofollowed these links or the fact that they are all under the same IP. Any suggestions would be appreciated! Thanks
Link Building | | KathleenDC0 -
Backlinks from subdomain, can it hurt ranking?
I just started doing an SEO audit and noticed I have 40,000 some odd back links from an OLD version of our site that has been moved to a subdomain. The back links are for articles that already exist on our main site. I don't think Google is picking it up as duplicate content because that site isn't being crawled anymore. Could this hurt us SEO wise? I plan on removing the site, but how long after it's been removed should those back links disappear?
Link Building | | MMAffiliate0 -
Sponsored Backlinks on High P.A. and PR sites
Hi, What about creating sponsored backlinks in pages with huge P.A./D.A. and PR, but not related with my site content?
Link Building | | silvioalmeida
Like in review sites, general content sites and newspapers? Will it harm my business?
I see that many of them have a weekly sponsored article...0 -
If create backlinks on perticular Keyword then its benifitial for keywords ranking improvement?
Created many backlinks on a different- different particular keywords so, i want to know that keywords ranking improve this type of activites or not?
Link Building | | surabhi60 -
Backlinks from Open Site Explorer not updated
Hi folks! I was checking the backlink profile for my website - wishpicker.com - we got linked to by a large number of prominent websites in the last couple of months. For some reason, this does not seem to show up when I do a backlink search on OSE. Is there something that I need to do here/ fix? Thanks in advance!
Link Building | | AB_Newbie0 -
Better Business Bureau
Two questions about BBB. 1. The PA for some company listings is 0 and the PA for others is much higher. Is this because some companies have a link back to their listing and others do not? 2.I checked a random sample of companies with links from BBB to their company site, but the links are not listed in the OSE. Why is that? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Backlinks from embeded Wistia video?
If I use Wistia for my videos, and somebody embeds my video on their site, can I get a backlink from this?
Link Building | | gregalam0