One brand 5 services. How to optimize?
-
We have a client that provides 5 different services all under one brand and one site. The challenge is getting good web popularity to each major brand. It looks like this:
Brand ( No real Internet traffic to Brand keywords)
Service A
Service B
Service C
Service D
Service E
All the services are displayed on the home page. The SEOmoz scores are now (in general) as high or higher than the competition in the service keywords, but, of course, we are only ranking on the top for one of the services. It's a local business.
We are just finishing a re-design of the site so that each service has an internal "micro site" within the domain. Each of the services is linked from the home page to its micro sites Anchor page. The anchor page is linked to 2 to 4 other pages all directly related to that services information.
SO my question is, should we continue to work on building the home page popularity, or focus a mix between the Home page (Brand) and the Micro sites Anchor pages. or just go
for popularity of the Internal Anchor pages for the services?
Hope this makes sense. And thanks in advance for your thoughts.
-
Egol is correct. It is really hard to address your question without a great deal of specifics.
The only general recommendation I can offer is to be sure to cover all the major factors for each page before trying to drill down on your home page.
Let's go back to the MOZ Chevrolet example. For your body shop, I would ensure you are listed in any local directories as Moz Chevrolet Body Shop. I would also work with insurance companies, towing companies, police agencies and anyone else I can think of who is a possible source of customer information and can offer a good link.
You don't want to get caught up tweaking minor details on the main page when you have big opportunities on the other pages.
-
For this question, generalized advice is meaningless. Too many factors are involved, such as the rankings of your individual pages and the keywords that your homepage competes for.
-
I guess I could ask this question in a different way.
If we continue to spend 100% of our efforts on the home page popularity ( meaning linking, and all other related SEO type tactics) will we see greater returns on all 5 , (assume all 5 have equal value) than if we spend 100% of our time on the service anchor pages, regardless of the order.
-
Would be hard to work on them all at once. Promoted one at a time
-
I will create an example to try to make this easier.
You are the proud owner of MOZ Chevrolet. Your dealership offers:
New Car Sales
Used Car Sales
Auto Repair
Auto Body Shop
Auto Parts
Each of those five separate departments (what you referred to as services) can have their own sections within your site. As you suggested each of these can be micro sites.
The main MOZ Chevrolet page can focus on broader key words or phrases such as "Chevrolet" or "Chicago Chevrolet". Meanwhile your Auto Repair service can focus on "Chevy repairs" and other key words.
If you are the auto repair manager, you can offer your departments page as the home page for your customers. You can run promotions, track statistics and in many respects treat your pages as if they were their own site.
The key factor is how strong are these services? In this example, many dealerships are quite casual about their business. Meanwhile, your body shop manager can be aggressive, seek business, provide higher standards, etc.
In summary, if your services are strong, then they can absolutely support their own pages. If they are weak, and you don't foresee a change, you may opt to focus on the main brand.
-
Great questions, and yes. We have each service prioritized by both profitability and marketability
Like all of us of course, they want them all! .
-
Have you spoken with the client about which services they most want promoted? Where do they have capacity, where do they have profitability, what parts of the business do they enjoy?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimal Page Titles to avoid cannibalization
Hi there Moz community I spent today researching optimal "page titles" to avoid cannibalization of keyword. Why? Because when i set up my site previously for another industry I obviously well and truly stuffed it up with page titles that were different, but still too similar ie field marketing project setup, field marketing saas, field marketing reporting. I never ranked once for that term. Consequently, we nearly went broke in the process. Hence my research, which led me to Rands video and other information about choosing the best page title. However, I came across two opposing name theories. So, before i make a colossal error again, could someone please clearly clarify which would be the best way for me to proceed. First option(according to Rand's video about the snowboard website) Main page title - Field reporting and mobile data collection (same keywords as site title?) Subsequent pages - titles - (p1) Field reporting for construction (2) field reporting for medical (p3) field reporting for retail (or is that cannibalizing "field reporting"?) Second option Main landing page - Field reporting Solutions for your business, for your industry Subsequent page titles - (p1) defect inspection & reporting for construction (p2) incident reporting for medical But my quandary is that I wanted to rank for mobile data collection and field reporting for these industries. So how do I write the page titles without firstly keyword stuffing, secondly avoid cannibalization and lastly, not too long? Any explanation that specifically says yes or no would be greatly appreciated Thanks in advance and happy friday. Sharon
Intermediate & Advanced SEO | | Sharonrice0 -
Please select one, out of two
Which theme is more SEO friendly and Fast loading? Both on desktop and Mobile http://demo.mythemeshop.com/blogging/2014/03/26/age-steel/ Or http://demo.tagdiv.com/newsmag/td-post-cruise-2015-swim-trend-blurred-lines/
Intermediate & Advanced SEO | | Hall.Michael0 -
Optimizing unique pages with almost identical products?
Hi all, I work in a space where we have many products (specifically components and transistors) that are almost identical minus one or two changes in voltage, die size, etc. I'm curious if others in the tech / manufacturing space have had to tackle this issue? There are only so many ways to describe 5-6 products that are identical save one feature. My gut tells me to offer up more head terms in the title tags to draw searchers and get specific in the meta descriptions, but I'm open to ideas.
Intermediate & Advanced SEO | | evan_cree0 -
Duplicate Content Dilemma for Category and Brand Pages
Hi, I have a online shop with categories such as: Trousers Shirts Shoes etc. But now I'm having a problem with further development.
Intermediate & Advanced SEO | | soralsokal
I'd like to introduce brand pages. In this case I would create new categories for Brand 1, Brand 2, etc... The text on categories and brand pages would be unique. But there will be an overlap in products. How do I deal with this from a duplicate content perspective? I'm appreciate your suggestions. Best, Robin0 -
Disavowal & Reconsideration request - Can I do one without the other?
I submitted a link disavowal file for a client a few weeks ago and before doing that I read up on how to properly use the tool. My understanding is that if you received a manual penalty then you need to submit a reconsideration request after cleaning up links. We didn't receive a penalty so I didn't submit one. I'm wondering if anyone has used the tool (not stemming from a penalty) and if you did or didn't submit a recon. request, and what the results were. I've read that if a site is hit algorithmically, then filing a recon request won't help. Should I just do it anyway? Would be great to hear from anyone who has gone through a similar situation.
Intermediate & Advanced SEO | | Vanessa120 -
Image optimization in 2013
hello post the google Image update ( http://googlewebmastercentral.blogspot.com/2013/01/faster-image-search.html ) please could you let me know what the status of image optimization is and also what the best practices are? Thank you so much. I appreciate it. Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Two Pics, one bit of Text single anchor link?
Hi thereGurus, sorry Aspirants ;-), I have a really nice looking menu used in my standard page template that has some SEO issues now due to possibly causing 'too many onsite links' penalty/downgrade on some of my bigger pages going >120 links. Wanting to keep the nice menu, I want to work around the issues if possible. The menu is comprised of 7 buttons with various keywords pertinent to the site. On the menu, hovering over the keyword in a button eg 'Technology' causes this button with word inside to do an animated slide down and a picture representative of 'Technology' to appear where the button was with the original button directly below it, which then a side menu slides out of to the right to reveal 5 anchor links that represent the 'Technology' menu category. The first option in this sub-menu is supposed to have the same anchor link as the description image and the button/button text that being it is like a category description. Trouble I am having is that the slide out menu requires a separate div for javascript reasons. I have one anchor covering the button and the pop-up image, but then I need a second anchor for the first line of the slide out menu (otherwise fails W3C). This is adding 7 duplicate anchors to the page on a e-Commerce page that already has too many anchors IMHO. I read in HTML5 you can have an anchor holding a div inside, but how about an un'd div? The next four items on the slide out menu go to other anchor links so it first anchor needs to end prior to these, hence halfway through a div. Is there another way of making multiple items (across div boundaries etc) only go to/count as one single anchor link? Thanks for your help, Brad
Intermediate & Advanced SEO | | BM70 -
SEO service providers overseas
Does anyone have any recommendations for overseas SEO service providers or link builders?
Intermediate & Advanced SEO | | alex10300