Optimal Copy Length
-
We have a separate page for every product of every bank e.g. http://www.imoney.my/home-loan/citibank The idea is to make it rank for the name of the keyword + the name of the bank.
Is the copy long enough for that to happen? We've written one paragraph of unique copy about bank's product information. Shall we write more, or it is enough?
-
I hate to be the bearer of bad news, but if you're trying to rank for "citibank home loans", you're not going to be able to make that happen in the next couple years unless you have an outstanding promotional strategy for your domain.
If you look at the SERP for "citibank home loans", here are the ranking domains I see (it's a 7 pack result page for me):
- citimortgage.com
- online.citibank.com
- online.citibank.com
- online.citibank.com
- marketwatch.com (QDF News result from Spring 2013)
- linked.com/company/citibank/.... (product page)
- linkedin.com/title/home+lending+specialist/at-citibank/
You're not going to beat any of those results. You should start looking for non-branding or longer tail queries where you have a better shot at getting into the results.
The design of your page is decent overall, and the copy length looks sufficient to rank for other search terms. I'd worry about identifying an easier term to rank for, and getting your Domain Authority much higher and pushing internal links to these landing pages. Longer term that's probably your best shot as far as branded queries for bank loans are concerned.
-
To rank well for a keyword + brand that is not your own is usually going to be tough. To be honest I doubt one paragraph is going to be enough. You should probably brainstorm about why people searching for this would find value in your page (for their search/intent). Once you have answered this question then you will be on the way to knowing what content you should add. Hope that makes sense
-
Could be enough. Maybe add the name in one of the
as well. Good change to rank I think (didn't check the competition).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
There is a copy of our website that is ranking. How can I let Google know our website is the authentic site?
I just found another copy of my old website and have no way to take it down. Unfortunately, it's ranking so he didn't place it as a nofollow. (My boss hired someone to redevelop our website before I came on board and never finished the project). So, could this be hurting us? I tried to look to see if we were being penalized and couldn't find that we were. Also, ever since we migrated to a new domain name, our ranking is tumbling. I've redirected properly and tested to make sure they're resolving correctly and they are. I have no idea what is going on. We've virtually lost all ranking. Any help would be much appreciated.
On-Page Optimization | | npuffer790 -
Do i have to optimize all pages on ecommerce site which is currently 4028 give or take
Hello, do i have to optimize all pages on ecommerce site, as its a lot of pages to developed unique content for my plan at the moment is to start from top down, I have completed top home, featured products etc i have also started on individual team shops my content inst unique to each page more the same and just changing the team name and keyword i was planning on doing that in the blog area of the site and just making the top categories and sub categories. and maybe in time start on the products. I can do all categories in about two months but to complete products would take like 2 years I don't feel that is productive and most would be changed or out of stock by then please take a look at my site and tell me what you think ? sportingdesires.com Kindest Regards, Stephen Kewn
On-Page Optimization | | sportingdesires0 -
Make Google reindex the website after on-page optimization
Hello Moz Community, I just finished the on-page optimization for a new project and I would like to know how can I make Google to reindex the new link structure, titles and meta tags? Thank you!
On-Page Optimization | | CosminC0 -
Optimization help
Looking for suggestions - one of my targeted keywords is "IT Support NY". I can't for the life of me figure out a way to use it in a sentence. Any ideas?
On-Page Optimization | | CsmBill0 -
URL Length
I know a URL should "technically" shorter than 75 characters. Does that include the http://www.domainname.com ? Thank you 🙂
On-Page Optimization | | Libra0130 -
On-page Optimization empty
My website is new. My On-page Optimization (Reports Updated: 1/2/13) is empty. Is there a problem, I have to wait longer or am I doing something wrong? Thanks
On-Page Optimization | | franzneves0 -
Which SEOmoz tool for Optimization Advice?
Which SEOmoz tool can analyse our home page and offer optimization advice and compare with competitors?
On-Page Optimization | | lbohen0 -
How to optimize a wordpress blog
I’m helping a client optimize a word press blog, and I’m not that familiar with Wordpress. The site is www.athleticfoodie.com. At first I was treating it like a normal website, where the categories would be optimized like pages on a website. However, I now realize that categories don’t have any content on them, so I can’t really optimize anything other than the names. Are the following things the best way to handle on-page optimization for a blog? Optimizing the homepage & domain: Find ways to incorporate the most important keywords into the elements on the main frame of the site: Navigation menu, Widgets, Category names, Alt Images. Optimizing the categories: For the posts within the categories (i.e., photos), work to make sure the category keywords are worked into the post titles (but not too much to seem spammy) Optimizing specific posts. Work keywords into the text and images. Any other suggestions would be greatly appreciated.
On-Page Optimization | | EricVallee340