Dramatic decline in traffic with same unchanged rankings
-
Hello
I would be grateful for any input on this.
I'm the webmaster of the site..
Before May 22, 2013, penguin 2 updates, i was getting around 700 - 800 Unique hits per day
After pengin 2 Updates, There is no difference In ranking... But my traffic has halved
Saturday for example the only received 66 hits.
Please check my ranking stats
Total Keywords
300 Rankings 220 In Top 3 288 On First Page
6. But traffic stats is
Week ending: 6/16 Change 6/23 6/16 Change 6/23 6/16 Change 6/23
Organic Search Visits
Total number of organic (unpaid) visits to your site from search engines.
1,782 -11% 1,589 37 -16% 31 1,745 -11% 1,558
URLs Receiving Entrances Via Search
The number of distinct URLs on your site that receive one or more organic (unpaid) visits from a search engine.
370 -4% 354 8 13% 9 362 -5% 345
Non-Paid Keywords Sending Search Visits
The number of distinct keywords that send one or more organic (unpaid) visits to your site.
886 -2% 865 8 0% 8 878 -2% 857My questions are
1. Why is there a major decline in traffic when ranking is more orless same
2. What is the possible solution?
3. Am I targeting wrong keywords? If so, what would the alternatives be? Please note the 300 I have inserted were simply cut and pasted from a list of 1103 targeted kws.
I would be grateful for any suggestions, so I may get traffic back to where it was before.
Thanks
-
Francis,
I'd guess that you've changed or removed the analytics script from some pages. Had you done any work on the site during that time?
-
I'd agree with Matt, it has to be other keywords that you are not tracking that must be struggling. What about seasonality? When you compare year-on-year, is the decline the same or out of sequence?
-
I think in order to give a conclusive answer one would have to delve deeply into your Google Analytics data. I would guess that if your main keyword rankings haven't changed they should still bring in roughly the same amount of visitors (give or take a few). The issue might be on the wider picture - longtail visitors, less important keywords etc...
If you log into Google Analytics and look at your main keyword, check its visitors over time - what do you see? Has that declined? Or has that remained stagnant? If it is stagnant then the issue is not with your main keywords but more a case of how wide you are spreading your net.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not ranking
Hi,
Intermediate & Advanced SEO | | SharonEKG
so our website (www.18brandz.com) has been up for 8 months now and has not been ranking yet, we are indexing, moz crawler SEO issues are regularly fixed and we are down to about 25 non major issues, i started using google lighthouse to optimize and had made changes. we post GOOD quality in house written unique content, we follow an SEO templet of guideline i wrote for titles/meta title tags, structure, site speed has been optimized and as for the moment we rank A OR B with no major issues on all speed checking sites possible (gtmetrix/google speed insights/ webspeed... etc) but nothing. and i cant figure out why we wont rank, our field of digital marketing is a tough one and very competitive , i know, yet not ranking for so long seems odd. our only know fact major disadvantage is the lack of links and no link building strategy. any suggestions? any idea?1 -
Keyword difficulty and time to rank
Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Rank Loss Analysis Tool
I did a detailed analysis of the loss in rankings for about 100 pages on my site over the last 6 months. For few pages the SEO clicks have dropped by 40%. This is not due to algorithm penalty but one of the following reason Competitor with a higher DA created a similar article Existing Competitors get more backlinks Search volume itself is down - (Don't care) Loss in long tail traffic can you guys recommend a system to automatically track this and make a report? Also what would be corrective action in case of reason 1 and 4
Intermediate & Advanced SEO | | Janki990 -
What should I do if same content ranked twice or more on Google?
I have a Bangla SEO related blog where I have written article like "Domain Selection" "SEO Tools" "MOZ" etc. All the article has been written in Bengali language. I have used wp tag for every post. I have submit xml site map generated by Yoast SEO. However I kept "no index" for category. I know well duplicate content is a major problem for SEO. After publishing my content Google ranked them on 1st page. But my fear is that most of the content twice or more. The keywords are ranked by post, wp post tag and Archive. Now I have a fear of penalty. Please check the screenshot and please suggest me what to do. uRCHf yq7m2 rSLKFLG
Intermediate & Advanced SEO | | AccessTechBD0 -
Rubber Ball Ranking Results
We noticed a few weeks ago that rankings for the phrase
Intermediate & Advanced SEO | | Jayblue
Charity Collection Buckets
Were bouncing between this page
http://www.carefundraisingsupplies.co.uk/fundraising-products/Charity-Collection-Buckets
Rank 16
to this page
http://www.carefundraisingsupplies.co.uk/fundraising-products/fundraising-supplies
Rank 85
So we de-SEO'd the second page and added more content to the first page.
This seemed to lock Google onto the first page at 16, but it then started to slowly slide downwards. We have made a few more on page text tweaks, tried to reduce keywords density all to no avail. Even though overall this site has a better DA and MOZ profile than those ranked 1 and 2 for the phrase, we just cannot seem to get it moving in the right direction. We are just about to apply some quality links to see if that helps. But we are wondering if we are missing something at a technical level, like category structure, Canonicalisation, 301 redirects or something else. Any thoughts?0 -
URL rewrite traffic drop
Hello, A while ago (Sep. 19 2013) we had a new url structure upgrade for products pages within our website (with all the needed 301 redirects in place,internal links & sitemaps updates), but our new urls lost the serps of the old ones and with that we experienced a big traffic drop (and since September I can't see any sign of recovery).
Intermediate & Advanced SEO | | Silviu
Here are just 3 examples of old and coresponding new urls: http://www.nobelcom.com/phone-cards/calling-Mexico-from-United-States-1-182.html
http://www.nobelcom.com/Mexico-phone-cards-182.html http://www.nobelcom.com/es/phone-cards/calling-Mexico-from-United-States-1-182.html
http://www.nobelcom.com/es/Mexico-tarjetas-telefonicas-182.html http://www.nobelcom.com/phone-cards/calling-Angola-Cell-from-Canada-55-407.html
http://www.nobelcom.com/Angola-Cell-phone-cards/from-Canada-55-407.html We followed every seo/usability rule and have no clue why this happened. Any ideea? Cheers,
S.0 -
Mystery: Ranking in Amazon for a product page?
My client has a product on Amazon that has more reviews and better rankings. However, their competitor with less reviews and lower ratings are ranking #1 for our primary keyword in Google. Our product page doesn't even rank on Google, but I'm assuming Google doesn't want to display two results from Amazon. The only difference is they have 1 link pointed to the product page that has a small PA of 10 and DA of 15. Do you think this link could be the only thing making a difference? Should we start building more links to this product page in addition to their website? Any other tips to help our Amazon page rank?
Intermediate & Advanced SEO | | Stryde0 -
How to rank for difficult terms
I am helping launch a new business venture that sells oak furniture in the UK. The key product terms are along the lines of; oak bed
Intermediate & Advanced SEO | | pretige12
oak dining table
oak chairs etc which are very popular search terms. Im used to being able to hang of local or branded search which arent available in this project. The domain is around 12 months old, it has few inbound links which we are working on now with an overseas freelancer (keeping an eye on them). The pages of the site are unique-content rich and the titles and other meta boxes are ticked. What else would the experts recommend?0