B2B E-Commerce Link Building Strategy
-
Hello all! I was curious if anyone has had any success with a B2B E-Commerce Link Building Campaign or has any tips or ideas they would like to share? My customer base is very specific so up to this point it has been a little difficult trying to get customers and brands to link to a distributors' e-commerce site. Thanks!!
-
Thank you for all the constructive criticism and ideas Everett! I appreciate it!
-
Hello Barnsco Inc.,
I would imagine that a library of high-quality how-to articles (with pictures) and especially videos would do well. For example, if you sold concrete supplies you may consider a video about how to properly tie together rebar before pouring concrete. The audience would be DIY homeowners for that type of piece. It is ok if the audience for something like this isn't exactly your prospective buyer (i.e. contractors, builders...) but it would be better if it was.
If your site is barnsco.com you have some other fish to fry. The press release talking about the new eCommerce store links with "new ecommerce store" but goes to the home page instead of the eCommerce portion of the site. Also when I clicked on a product detail page I was taken to a Runtime error page. This happened several times.
Here are a few more ideas in addition to placing helpful content on your site, as discussed above.
Join B2B industry forums and participate in a constructive way. Answer questions about your industry. Don't drop links everywhere or join a forum, post once in the welcome thread, and leave for good. Be part of the community.
Leverage the business partnerships you already have. These partnerships can come in many forms, from sister-companies and manufacturers to the local chamber of commerce, BBB, and similar but non-competing businesses.
Write high-quality articles and place them on other sites by guest posting. Visit MyBlogGuest and similar sites to find opportunities. Pay attention to their guidelines.
Although they don't have as much power as they used to, and you shouldn't overdo it, there are probably some niche B2B directories out there worth submitting to. The more exclusive and/or niche they are the better. You don't want to be on a directory that accepts everyone who coughs up the cash.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Internal linking anchor text with automated ASP.NET link building
Hi Everyone I really need some help here, the problem I have must be one that many have. I have a simple e-commerce style website so 1 product page can in fact get 40-50 internal links to it. These links come from a mixture of: 1. The parent category pages that the product sits on (Rugged PDA) and in turn the 10 filter pages of this category page (Rugged PDA, ordered by battery size). 2. Alternative product list on other product pages, So many products link to each other as alternatives. From Google analytics we can see that visitors like to browse product to product seeing 5 alternatives on each page with titles like "Smaller", "more rugged" etc. 3. Manufactuer pages, so we have a link to each product from each manufacturer home page where we talk lots about each manufacture we resell. We also have links from images used in the website. So its a nice usable website but we're finding that Google is still telling us in Webmaster tools that it thinks some links are dubious and we're trying to find out why. We only now have 190 external links to the website, most are internal and from the website or our blog on a subdomain. The problem we think is that we generate the category and products pages all dynamically so the anchor text is looking the same. Will this potentially create issues for us? Dave
Link Building | | Raptor-crew0 -
Is tiered link building a good thing?
I think that I have watched all the webinairs and online courses available on the web, but I still don't seem to know how and where to get links from. I know what type of links I should be getting and what type I should be avoiding, but that little luck so far. I came across the website of Matthew Woodward about tiered link building where he explains how to do this type of link building in depth. It seems quite interesting but also a lot of work so I don't want to invest my precious time in something that will be penalised by Google in the near future. Is there anyone that can give me some reason why I should or shouldn't do this?
Link Building | | BridalHotspot0 -
Backlinking / Link Building Services
Hello, Our site is struggling organically and one of the key factors (not surprisingly) is a lack of backlinks. We have hired a content writer and are working on a content strategy to generate quality, relevant backlinks. But this is more of a long term project. After reviewing backlinks to our competitors' sites, it seems clear that they are using agencies or services to generate backlinks (most coming from low quality sites). I'm aware that this isn't a good long term strategy (although it seems to be serving them well at the moment). I was hoping the community could provide some insight on products or services out there that provide "safe" backlinking strategies. I don't want to do anything that is going to harm us in the future. I've read a bit on the hoth, and it seems fairly safe and potentially effective, but it's hard find much objective advice on the topic. Any insight is much appreciated - thanks in advance! Jason
Link Building | | ba_seomoz0 -
How can I convince my clients with smaller budgets to invest in Link Building?
Hi All, Basically over the last few months I have been working for a company that is mainly a dev house but are looking to expand their SEO clients further. At the moment because of the only recent focus on SEO we have a lot of clients who only pay for monthly reports, on page optimisation and some PPC. My question is, how can I show the clients that investing in Link Building is probably the next step and something they need to do if they wish to further progress their SEO campaign. I have written up a link building proposal to show them the advantages of Link Building, but any other ideas would be very much appreciated. Thanks,
Link Building | | SEOAndy0 -
Newbe question - What is the most effective link building strategy? (white hat)
Hello, I was just wondering what is the best way in terms of time-spent/results to create links to your site. I just saw a couple of videos on article syndication and article spinning and was wondering if this really works. Cheers Luca
Link Building | | Lvet0 -
Hiring a Company for Link Building
I am considering hiring a company to help develop link building for our websites. It is just too time intensive for me and I would like someone with experience to do it. So. . .what are the things I should ask of this company to make sure they know what they are doing and will do it in an ethical manner? What are some things I should make sure that they will NOT do with the links? Any guidance you have on what I should tell the company would be helpful.
Link Building | | findachristianjob0