Redirect a 301 Redirect
-
Does any link juice get passed from a permanent redirect to a new 301 redirect? If so, are there any studies which indicate an estimated percentage?
-
Thanks for your answers Chris, much appreciated.
-
How you're describing this link on a page with a 301 seems a bit odd to me so I'm not sure if I understand what you're asking, but the redirected page is just a conduit for pagerank to flow from the original link to the final URL. Pagerank is lost if the value of the page with the original link loses value. A link on a page that is semantically relevant to the page being linked (well SEO'd) to is considered a better link than one on a page that is poorly optimized.
-
Thanks for sharing this Chris. This raises a question for me; does a page that is redirected lose its pagerank over time? Since that page doesn't necessarily have any value itself any longer. And, if so, then wouldn't it be wiser, in terms of link juice, to just place a link on a well-optimized page rather than a 301 redirect?
-
Hi Helen,
I'm assuming you already know that a 301 redirect is a "permanent" redirect but yes, a 301 redirect will pass link juice to another 301 redirect. It is somewhat less than 100% so, each time a page is redirected it loses some of it's original total juice. Here's Matt Cutts on the topic:
http://searchengineland.com/google-pagerank-dilution-through-a-301-redirect-is-a-myth-149656
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing Multiple 301 Redirects
During my last redesign (and migration to Drupal) some of the updated SEO friendly url's on the new site were misspelled. Rather than updating the 301 redirects to point to the correct page the developer just added an additional 301 redirect. So it was redirected like this website.com/oldpage (301 to) website.com/new-paige (301 to) website.com/new-page Instead of website.com/oldpage (301 to) website.com/new-page I'll be finishing another redesign and updating to https soon, should I remove the redirect to the misspelled domain and just have one 301 from the original page? These multiple redirects have been up for over a year. Thanks for any specific advice!
Technical SEO | | talltrees0 -
Advice on whether we 301 redirect a page or update existing page?
Hi guys, any advice would be really appreciated. We have an existing page that ranks well for 'red widgets'. The page isn't monetised right now, but we're bringing in a new product onto our site that we optimised for 'blue widgets'. Unfortunately, not enough research was done for this page and we've now realised that consumers actually search for 'red widgets' when looking for the product we're creating as 'blue widgets'. The problem with this is that the 'red widgets' page is in a completely different category of our site than what it needs to be (it needs to be with 'blue widgets'). So, my question is; Should we do a 301 redirect from our 'red-widgets' page to our 'blue-widgets' page which we want to update and optimise the content on there for 'red-widgets'. Or, should we update the existing red-widgets page to have the right products and content on there, even thought it is in the wrong place of our site and users could get confused as to why they are there. If we do a 301 redirect to our new page, will we lose our rankings and have to start again, or is there a better way around this? Thanks! Dave
Technical SEO | | davo230 -
301 Redirect
Hello, On the 26.2.13 we changed domain names having followed the guidance of both Matt Cutts Youtube videos and googles own online documentation. We have a 301 redirect in place from our old domain ukmotorhomehirerental.com to our new site leisurerentalsdirect.com on a page to page basis. The site structure has not been altered in anyway. Google has been informed of the change of address. After the change the new domain transition was pretty seamless and ranked in the same postion in the SERPsThe one thing I've not done yet is tell all the webmasters who link to the old site that the address has changed (could this be it?)
Technical SEO | | Badapplemedia0 -
301 redirect blog posts from old URL to new one
I moved a wordpress blog from domain.com to domain.com/blog . I want to redirect the links in google from the old domain.com to the new one, but I also want to put a new site/application at domain.com..so I'm thinking an .htaccess 301 redirect at the root wouldn't work. Any tips?
Technical SEO | | callmeed0 -
301 Redirect Have no ranking
Hi Guys wonder if you can help my site www.economy-car-leasing.co.uk has just been 301 from www.economyleasinguk.co.uk The reason for the move is the site is going to be structured for both cars and vans separately we did the 301 around 8 weeks ago and initially we thought everything went well, all the new site was indexed within 24 hours, we updated WMT on the old site we monitored around 150 keywords many were top 10 in Google 99% were top 5 pages However 8 weeks on we do not rank for hardly anything, i have confirmed all the redirects are working, we have 200 ok from the home page and all the other canonical pages return 301 we just implemented the canonical tag to all pages. we did factor that we will get some down time but not 8 weeks worth, i have done a 301 on this scale before with no real loss of rankings (Different site) Really tempted to put the old site back however its not what i want to do, Bing seems to have picked up on the change really well but im thinking Google just needs time The change looks like its done perfectly and everything is working as it should however it looks like that none of the original rankings or juice has been pushed over from Google yet and im wondering how long does it typically take to get the site ranking again site have gone from 17k unique s per month to less than 2k Paul
Technical SEO | | kellymandingo0 -
Not sure which URL to use for 301 redirect
A client has new website design completed by another developer, was launched in April of this year. No 301 redirect was set up so duplicate content is an issue. Client has had a website with same domain name for about 10 years, but has not had any SEO work completed before or since his new site design. For non-www there are 6 referring links - 1 considered to have authority, for www there are also 6 but 3 considered to have authority. More links seem to coming from www than non-www. But for one of the clients keywords they are ranked #1 for their area and that links to their non-www address. And even though no redirects set up by developer, non-www has had far more visits according to Google Analytics. So many basics that still need to be done for site: no meta-descriptions on any page, H1 and page titles could use keywords, call to action moved above fold, etc. Considering this is a new site, and new SEO work and many more inbound links needed, does it matter which address I redirect to? _Cindy Barnard
Technical SEO | | CeCeBar0 -
Wordpress 301 redirects
I use wordpress as CMS on a few sites and I noticed that word press automattically places 301s if I change a url etc. I believe it does it by having the following in the .htaccess file: BEGIN WordPress<ifmodule mod_rewrite.c="">RewriteEngine OnRewriteBase /RewriteRule ^index.php$ - [L]RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</ifmodule> END WordPress Should I use this? I feel like it limits my control over the 301s.
Technical SEO | | mmaes0 -
301 redirect
We have just had an outside SEO agency report on our site: One of things brought up were arounf broken links, and how they class them as broken links. Could any body tell me whether this statement holds true please, as I am not aware of this "Our latest intelligence shows that google are downgrading ranking from sites that feature 301 redirects within the internal link structure". Any help would be greatly appreciated Regards
Technical SEO | | Yozzer0