Question Re Cornerestone Page And Anchor Text For Internal/External Links
-
Suppose I create a cornerstone page with the targeted keyword "Dog Collars". I write a dozen articles on various dog collars and point a link from each article to my cornerstone page. Should the anchor text for the links from each of those articles to the cornerstone page be "Dog Collars" or should they vary, but still be relevant to "Dog Collars" for best SEO? Should half of them be "Dog Collars" and the other half various? Also, if I have 12 articles and all of the anchor text is already "Dog Collars", should I go back and change them so that they all don't say the same thing?
If hope my question makes sense ... thanks in advance. I will give thumbs up for helpful responses and suggestions
-
Such as video (maybe a comparison of the pros and cons/features/styles/uses/quality of a variety of different collars), audio (interviews with retailers/veterinarians about what which ones they recommend/or sell the most) press release (maybe on a recall/particular new style/your investment in technology for 3D printing of dog collars)--that kind of thing.
-
Thanks Drew
-
Thanks Chris! One clarification ... when you say that you would be looking at "more than just written content", what specifically do you mean? What other type of content would you employ?
Thanks
-
Let the page and meta data do the talking for relevance and your off-page references do the talking for authority. If I was spending resources on "dog collars", I'd be looking at more than just written content and I'd be looking at how to get it hosted offsite, at locations where it would be able to generate signals of engagement--ideally from social profiles already that are already involved with anything that's thematically relevant. I'd also be concentrating on authorship and how to strengthen it's application to your brand from off-site.
If you're able to do those things with one or two pieces of content, the impact is going to be as strong or stronger than your 12 anchor text laden links--especially when you consider that Google is moving towards de-weighting the value of anchor text and keywords as a ranking factor.
In direct answer to your question, I think Drew gave a pretty good response but I'd reverse the percentage of "desired keywords" and "keyword alternatives" and I'd up the percentage of brand links a bit, while lowering the generic.
-
I'm new and this is my first response, but I believe your answer is as follows for proper anchor text:
20-30% desired keyword - "dog collars"
10-20% keyword alternatives - "pet collar" and the like
30% brand - "Pets R Us"
30% generic - "click here" "website" etc...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Nofollow links to own website pages
To preserve link juice should I "nofollow" links to about us and contact us pages that appear at the top of our navigation? I read this article - but I am not familiar with the authenticity: http://www.eminentseo.com/blog/navigation-menu-optimization-best-practices/ Thanks Mike
On-Page Optimization | | henandstag0 -
Does a / at the end of a URL create a duplicate page?
Hello, I have just used (the amazing) Screaming Frog to check my site and it is listing the two following pages as having duplicate titles, making me think it is seeing them as duplicate pages. http://zenplugs.com/zenplugs-molded-earphones/ http://zenplugs.com/zenplugs-molded-earphones Do I need to redirect one of these? Thanks in advance! Toby
On-Page Optimization | | T0BY0 -
Varied or consistent anchor text?
Should be focussing on consistent anchor text (for internal links) across my site to focus on specific keywords, or would it be more beneficial to variations of keywords? Just food for thought 🙂
On-Page Optimization | | underscorelive0 -
Re-targeting keywords from homepage to category page
My website home page ranks well for a keyword lets call it 'Keyword1'. I'd like to create a new category specific to 'Keyword1' and name it 'Keyword1' so the relevant content and products can sit in there. How can I ensure that my rankings of my current home page are passed on to this new category page? Many thanks,
On-Page Optimization | | alexhowe0 -
Too Many On-Page Links on a Directory type website?
Hi there, I run a website which is a directory therefore there are a lot of On-Page links. If you take a look at the site, www.south-african-hotels.com, you will see there are a number of links on all pages which are completely relevant. I'm not sure what to remove as everything is relevant. The top navigation is available throughout and that alone has 120 links in it to give users easy access to information. Do I ignore the Too many On-Page links suggestion or do I change something? Any suggestions welcome! Thank you in advance!
On-Page Optimization | | RyanMackie0 -
Too many links on a page?
On my blog posts, I have links to all the categories and months, dating back 5-6 years. This make the number of links on each blog page well over 100, which I understand might decrease the value of each page. Is there a problem with having more than 100 links on a page?
On-Page Optimization | | rdreich492 -
What is the best way to make use of internal anchor text links without appearing to be a 'spammy' webpage?
I've recently been spending some time going through all the content on our website, henstuff.com, adding internal anchor text links to product copy with the link following back to the product's generic catagory. I've been focusing on the search term 'hen party accessories', but have also been using 'hen do accessories' and 'hen night accessories'. I know that internal linking has value when it comes to SEO and rankings, but was keen to find roughly at what point usage of a certain search term for anchor links is seen as spam by the engines. Is there a certain formula to follow when it comes to internal anchor text links? You can see some examples at: http://www.henstuff.com/hen-night-accessories/hen-party-accessories/willy-bubbles http://www.henstuff.com/hen-night-accessories/hen-party-devil-horns/hen-night-pink-devil-horns Many thanks Oli
On-Page Optimization | | RobertHill1