Why do I have a lot of direct traffic from MSN and Yahoo with 100% bounce rate?
-
For MSN I have about 8000 hits of one page and a 100% bounce rate. In the last month I have about 400 hits from Yahoo with a 100% bounce rate. Msn is all different pages, while Yahoo is all the home page. What would cause this?
-
Assuming that your analytics tags are working properly (and that's definitely worth checking), I think you really need to dig in and see what queries you're firing on for these engines and how you're appearing on them. It may be that your page is just a mismatch to the query, or it may be that the title or snippet are misleading in some way.
I don't know of any overarching, general reason this would happen. It's likely to be pretty situational, and you may need to really segment this traffic and see what search users are seeing to find the answer.
-
For this to make sense, it's worth noting that MSN search is now Bing. Bing also powers Yahoo search.
I wonder if where Bing's engine isn't as good as Google they are showing your results when your page doesn't actually answer the user's question. If the page is contextually 'no good' they wont stay for long, hence the bounce rate.
Just a guess, though!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bot Traffic Higher Than Unfiltered?
We filtered bot traffic from one of our Google Analytics accounts and traffic is higher than with the unfiltered view. Does anyone have an idea what might be causing this?
Reporting & Analytics | | Leithmarketing0 -
Referral Traffic vs. Campaign Traffic in Google Analytics
I have two sites: a blog and an ecommerce site. The blog funnels people to the ecommerce site. In Analytics I'm seeing declines in referral traffic from the blog to the ecommerce site. During the same time I'm seeing an increase in campaign traffic to the ecommerce site, with most campaign traffic coming from the blog. I believe the increase in campaign traffic is largely a result of simply having installed more tracking links. This leads me to believe that the declines I'm seeing in referral traffic is simply a result of the increase in campaign traffic. In other words, what was once counted and reported as being referral traffic is now being counted and reported as campaign traffic. So my question is this: In Google Analytics is campaign traffic ALSO reported as referral traffic, or is campaign traffic reported separately and not duplicated in referral traffic reports? I'll provide a concrete example to make this more clear in case it isn't: Say site X sends 1000 visits each month to site Y. Say 50 of those visits come from a single link on X. If that link is changed so that campaign Z data info added (via the Google URL Builder), would you expect to then see 950 referral visits each month from site X to site Y plus 50 campaign visits to site Y via new campaign Z, or would you continue to see 1000 referral visits plus the new 50 campaign visits? Many thanks in advance to anyone that can shed some light on this.
Reporting & Analytics | | aaronprimal0 -
100% sudden drop in traffic
Hi Guys I've just had an awful fright as Google Analytics is saying my website http://www.clintonpower.com.au has dropped to nil traffic since the 14th September. I've checked Google webmaster tools and all is OK with no malware or Google blacklisting that I can see. Any ideas how I can find out what's happened? This is super scary because 99% of my business comes from Google. I really have no idea what to do next or how to investigate the problem. Is there a way I can submit a query to Google through webmaster tools? Thanks in advance! Clinton Google-traffic.png
Reporting & Analytics | | ClintonP0 -
Why is my direct traffic down DRASTICALLY?
I have been seeing a trend for a while that is intesifying. My direct traffic numbers are down A LOT. We are not down 50% to LY (in actual number not just percentage of traffic) I am trying to understand what could be the causes of this issue. I was considering simply bigger meaner competition, but I actually perform decently on my returning customers. Also my performance on my brand keyword is more inline with my current trend so I would except these KW to do equally as bad if the actual brand/store was the issue. The more surprising even, is the fact that I can trace back the start of the trend exactly to the day. Overnight on Sept 22 LY direct traffic went down 30% (to LY) when it was trending UP 20-25%(to LY) before. Now, we did do a redesign of the website on May 2011 (4 months before the drop), and did change host Oct 2011 (a couple weeks after the start of the trend). Do you have any clue as to why this could be happening? Did GA start tracking direct traffic differently?
Reporting & Analytics | | CassisGroup
Any thoughts?0 -
Getting traffic for another site
Hi Everyone, Our website url/brand is very close to another website url/brand. We are non-competing entities. It appears as though this other company has begun a marketing program which has resulted in our traffic skyrocketing. However, it seems to have also resulted in our Pages/Visit and Visit Duration to decrease and our Bounce Rate to increase. Can anyone suggest how to deal with this type of scenario? Thanks,
Reporting & Analytics | | AC_Pro
Robert0 -
Yahoo Webmaster Tools still work?
Now that Yahoo is using Bing's search results, do we still need to monitor and use Yahoo's Webmaster's Tools - or do we stick to using the Bing Webmaster Tools?
Reporting & Analytics | | findachristianjob0 -
Why do I get lots of traffic from a bizarre keyword?
Bit of an odd one but I've been getting a large and steady stream of traffic over the last few months from a very random keyword that according to addwords figures shows "on data". Its our second biggest referring term only beaten by our brand name. We get more traffic from this term than keywords we have invested a lot of time in that show thousands of traffic volume in addwords. When looking at behavioral data its gets odder, a bounce rate of 98.11% time on site 2 seconds and page visits 1.02. So this traffic isn't real traffic and it's not real people. So my questions are, what is it? why do we get this random traffic, has anyone els noticed things like this and is it a problem? I presume it must be something to do with some sort of spam but apart from that i'm stumped. It's just one of those things that has been bugging me so I would appreciate any help. Kind Regards Paul
Reporting & Analytics | | pauldoffman0 -
For an optimized site, any available stats / guesstimates on what is avg % of traffic to homepage vs. second-level pages?
I'm interested in passing this info on to a client who experienced a period of time when an incorrect GA code was installed on their homepage. They were able to get Google stats on second level pages only. This is a site that gets 80 + % of visits from organic search engine referrals. They do minimal advertising. Thanks in advance.
Reporting & Analytics | | alankoen1230