Did I cause my 70% drop in organic traffic?
-
Held top 10 SERPS for brands over the past few years, did a site redesign on May 19th, site used to have a long left hand nav consisting of each brand I carried. Site redesign was an attempt to make it cleaner and more compact. Now the site has a top nav menu with categories based on garment type and the addition of a brand category, no fly out nav menu, these links just open the sub-category page.
On the 10th I checked my SERPS and almost threw up, off the map, no where to be found at all. Would a site redesign take almost 2 months to reflect? Am I being penalized by Google(no notification in GWT). I'm lost and thinking of how to tell my landlord I'm not going to be able to pay rent in a couple weeks.
-
Hi Danny, did any of these responses answer your question?
-
Thats looks interesting!
-
I saw an increase after the redesign, that's why I'm so confused, last month was my best month ever YTD, now I'm down to 400 from 2500 organic search impressions a day. Everything dropped on the 10th, mozcast shows activity. googlebot is set to index, follow. Not familiar with record rule, i use a CMS. www.scrubcouture.com is the site in question here.
-
You may want to try Barracuda Panguin Tool. You have to connect to your analytics account first, but it shows your traffic decrease and on a timeline all penguin, panda and various algo's changes made by Google, with full explanations for each change. WIth this tool you may be able to understand wich changes affected you most, and repair
-
Make sure your category pages are linked to each other as well. So your architecture takes this form because of internal linking. Keep category page that is linked from another category page, and not the homepage, does not have as much link equity flowing to it and is now 2 levels deep into the architecture
When looking at the internal links of a website the main thing to consider is whether or not you are consistently sending the search engines to the correct page. This especially becomes a concern with large websites where the possibility of multiple pages targeting similar keywords is more apt to exist, and from a user, conversion and crawler perspective a preferred page exists.
Use http://www.screamingfrog.co.uk/seo-spider/
to make sure the site looks good to you
http://www.youtube.com/watch?v=j7XOy2cz0aQ&feature=player_embedded
Did you use a record rule firmly making the changes to this website?
I hope this is a account sincerely,
Thomas
-
You did a site redesign on 19 May and deployed then? If you did and saw a immediate decrease in the SERPS it is normal
However after this amount of time I imagine that you would at least be ranking for your brand words or something similar to that. However it can take over three months to gain your traffic back
If you have a Google Webmaster tools account and you do not have any messages from them telling you you and penalized and you have not been penalized.
Use mozcast.com
And compare that with your analytics data it will tell you if there was a change in Google that could've triggered this result.
Last but not least some web designers forget to do a no follow no index removal make sure that is not still there. You can use this cool check or look at your source code
http://www.internetmarketingninjas.com/seo-tools/robots-txt-generator/
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site ranking has dropped in recent 2 weeks ?
I have a quick question to ask you guys,
Technical SEO | | Mustansar
I have my site (www.webuycarstoday.co.uk) It used to rank very well for all my target keywords. But recently all keywords dropped massively. I can't seems to find a good reason of this drop. We have not change anything which may have caused such drop.
Any suggestion or advice to get into the problem. I would appreciate your kind responses.0 -
Drop in Indexed Page + Organic Traffic
Hey Moz Community, I've been seeing a steady decrease in search console of pages being indexed by Google for our eCommerce site. This is corresponding to lower impressions and traffic in general this year. We started with around a million pages being indexed in Nov of 2015 down to 18,000 pages this Nov. I realized that since we don't have around 3,000 or so products year round this is mostly likely a good thing. I've checked to make sure our main landing pages are being indexed which they are and our sitemap was updated several times this year, although we're in the process of updating it again to resubmit. I also checked our robots.txt and there's nothing out of the ordinary. In the last month we've recently gotten rid of some duplicate content issues caused by pagination by using canonical tags but that's all we've done to reduce the number of pages crawled. We have seen some soft 404's and some server errors coming up in our crawl error report that we've either fixed or are trying to fix. Not really sure where to start looking to find a solution to the problem or if it's even a huge issue, but the drop in traffic is also not great. The drop in traffic corresponded to lose in rankings as well so there could be correlation or none. Any ideas here?
Technical SEO | | znotes0 -
HTTP to HTTPS Transition, Large Drop in Search Traffic
My URL is: https://www.seattlecoffeegear.comWe implemented https across the site on Friday. Saturday and Sunday search traffic was normal/slightly higher than normal (in analytics) and slightly down in GWT. Today, it has dropped significantly in both, to about half of normal search traffic. From everything we can see, we implemented this correctly. 301 redirected all http requests to https (and yes, they go to the correct page and not to the homepage 😉 ) Rewrote hardcoded internal links Registered/submitted sitemaps from https in Bing and GWT Used fetch and render to ensure Google could reach the site and also was redirected appropriately from http to https versions Ensured robots.txt does not block https or secure We also use a CDN (though I don't think that impacts anything) and have had no customer issues with accessing or using the website since the transition.Is there anything else I might be missing that could correlate to a drop in search impressions or is this just a waiting game of a few days to let Google sort through the change we've made and reindex everything (it dropped to 0 indexed for a day and is now up to 1744 of our 2180 pages indexed)?Thank you so much for any input!Kaylie
Technical SEO | | Marketing.SCG0 -
Penguin update: Penalty caused from onsite issues or link profile?
Back in April before the Penguin update, our website home page ranked in the #1 position for several of our keywords and on page 1 for dozens of other keywords. But immediately after the Penguin update in April our rankings dropped immediately to below #100 for nearly all keywords. The sharp drop was obviously a penalty of some kind. We worked on removing some bad back links that were questionable. Over the past 7 months many of the bad links have dropped off and our link profile is improving. Our rankings, however, have not improved at all. In Yahoo and Bing we remain strong and rank on page 1 for many of our keywords. I joined SEOmoz because I’ve heard about their great tools and resources for SEO. The first thing I learned is that I had a lot of errors and warnings that need to be addressed and I’m optimistic that these items once addressed will get me out of that dreadful penalty box we’ve been in for 7 months now. So with that quick summary of our SEO problems I have a few questions that I hope to get some direction on. 1. Crawl Diagnostics for my site in SEOmoz reports 7 errors and 19 warnings including missing meta description tags, temporary redirects, duplicate page content, duplicate page title, 4xx client error, and title element too long. Could these errors and warnings be what has landed my website in some kind of penalty or filter? 2. A couple of the errors were duplicate page title and duplicate page content. So there appears to be a duplicate home page. Here are the two pages: howtomaketutus.com/ howtomaketutus.com/?p=home They are the same page but it looks like Google is seeing it as duplicate content. Do I need to do a 301 redirect in the .htaccess file? I’m not sure how that would work since they are the same page. If that is possible how would I go about doing that? 3. Finally based on what I’ve described above is it more likely that the penalty we are experiencing is because of onsite issues or because of our link profile? We would really appreciate any help or direction anyone can offer on these issues. Thanks
Technical SEO | | 123craft0 -
Does 301 redirect cause penalty
Good Morning, I am considering doing a 301 (permanent) re-direct of roughly 100 domains, split between my 3 main e-commerce sites. Would taking an action like this put any of the 100 domains or any of the 3 recipient domains at risk of violating G's guidelines? Thanks...
Technical SEO | | Prime851 -
What can be the cause of my inner pages ranking higher than my home page?
If you do a search for my own company name or products we sell the inner pages rank higher than the homepage and if you do a search for exact content from my home page my home page doesn't show in the results. My homepage shows when you do a site: search so not sure what is causing this.
Technical SEO | | deciph220 -
URL rewriting causing problems
Hi I am having problems with my URL rewriting to create seo friendly / user friendly URL's. I hope you follow me as I try to explain what is happening... Since the creation of my rewrite rule I am getting lots of errors in my SEOMOZ report and Google WMT reports due to duplicate content, titles, description etc For example for a product detail, it takes the page and instead of a URL parameter it creates a user friendly url of mydomain.com/games-playstation-vita-psp/B0054QAS However in the google index there is also the following friendly URL which is the same page - which I would like to remove domain.com/games-playstation-vita/B0054QAS The key to the rewrite on the above URLs is the /B0054QAS appended at the end - this tells the script which product to load, the details preceeding this could be in effect rubbish i.e. domain.com/a-load-of-rubbish/B0054QAS and it would still bring back the same page as above. What is the best way of resolving the duplicate URLs that are currently in the google index which is causing problems The same issue is causing a quite serious a 5XX error on one of the generated URLs http://www.mydomain.com/retailersname/1 - , if I click on the link the link does work - it takes you to the retailers site, but again it is the number appended at the end that is the key - the retailersname is just there for user friendly search reasons How can I block this or remove it from the results? Hope you are still with me and can shed some light on these issues please. Many Thanks
Technical SEO | | ocelot0 -
2 home page domains causing split in link juice
We have 2 home page domains that are resulting in a split in links. We have mysite.com and mysite.com/index.php. The site is on Joomla and when we try and re-direct the /index.php to just mysite.com is causing an infinite loop. I have done this on other platforms with no problems - is this an issue because of Joomla? How can we complete a 301 re-direct to consolidate our link juice to one domain url?
Technical SEO | | devonkrusich0