Tracking Effects of Internal Linking
-
Can anyone suggest the best way to track the effectiveness of internal linking on a website?
Thanks!
-
Another way might be to do google
site:yourdomain.com
to check which page of your site has the most authority for a given keyword. If you're running a car site, www.mycarsite.com bmw should return the URL google considers most important for BMW as the first result.
-
Hey, thanks for your answer...I actually managed to figure this out before reading your question and was cursing myself for being such a dumbo! Can't believe this didn't come to me before...thanks for you support anyways!
Cheers!
-
Ah, I see. You could try Google's In-Page Analytics. It's in beta right now, but its pretty interesting. You can see the % and number of clicks that go to all* the links from a particular page. Here are a couple screenshot examples: http://i.imgur.com/N7eZh.png and http://i.imgur.com/N7eZh.png
So, you should be able to go to the news organization site and see the breakdown of which links get the most clicks. Of course, you'll have to have access to the analytics account to that site and have it set up.
One strange thing to watch out for - if you have more than one link on that page going to the same URL, it will count the clicks all together making it look like one of the links got all the clicks and the other got zero.
Hope that helps!
-
Thanks for your answer. Basically, what I'm looking for is to see how many people actually click on the internal links posted in the body of an article. To be more precise, I'm talking about a news organization that provides links to other relevant stories based not on page authority but on the "value" that the link provides to the user. In this case, I wouldn't be too concerned about the page authority. Rather I want to check how many people clicked through to the internal links. I hope thats clear!
-
Are wanting to track effectiveness as in determining if the crawler reaches all of your pages? Or effective in improving domain authority?
If you're trying to figure out if your internal linking is improving your domain authority, you could compare the number of followed internal links against your domain authority over time, but obviously there are many other factors that might be contributing to your domain authority.
So, your might consider analyzing on a more detailed level and asking yourself - is linking to a specific page with an internal link increasing the page authority of that page?
Our next version of OSE will provide some custom report options which should allow you to see the % of MozRank that comes from internal links. Meanwhile, you could choose pages to target and analyze their page authority before and after you add some new internal links to those pages. Using OSE, you can enter the targeted page, download a list of internal URLs, add some more internal links and see if your page authority goes up.
Does anyone else know of a tool to more easily analyze this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you handle a "too many inbound links" notice on your crawl diagnostics report?
How do you handle a "too many inbound links" notice on your crawl diagnostics report? The url's identified come from our blog....is it reading all the blog post URL's and giving me a notice? Is this ok to leave all the links? Or would anyone recommend no follow tags on all of our blog posts?
Reporting & Analytics | | cschwartzel0 -
How to track forwarding URLs sent via DNS settings
Buongiorno from hot a humid wetherby UK. A client has gone ahead and set up DNS forwarding from www.ramsdens.tv to http://www.ramsdensforcash.co.uk now they wonder why theyve got no data showing in Google analytics. So knowing theyve gone ahead with this method of forwarding how is it possible to measure referrals originating from www.ramsdens.tv My only thought is to add a tracking parameter on the baclk of the forwarding url.Thanks in advance
Reporting & Analytics | | Nightwing
David0 -
Registration tracking with Google Analytics
Hi everyone, I want to track user registrations with Google Analytics for a customer's website. The thing is after registration visitors are not directed to a specific page, so I can't set it as a goal. I thought of tracking submit button with event tracking, but that data would not be true as a visitor may click it more than once, and there's the login with facebook and twitter thing. Before convincig customer to create a registration confirmation page, I want to make sure there's no other way as they don't want to make any changes to the current website. Any ideas?
Reporting & Analytics | | ugurcanuzer0 -
Tracking on Analytics .ca domain When Redirect From GoDaddy Control Panel?
I bought all .ca, .net, .org, .info and http://www.pilatesboisfranc.com at GoDaddy. I'm using .com and all others are redirect to the .com from the GoDaddy control panel. Is it easy to track any of thems on Analytics? I just installed the tracking code and I selected in the ''What are you tracking'' option from the ''Advance'' tab, '' Multiple top-level domains
Reporting & Analytics | | BigBlaze205
Examples: www.pilatesboisfranc.uk
www.pilatesboisfranc.cn
www.pilatesboisfranc.fr If someone enter http://www.pilatesboisfranc.ca will it be track? I don't know anything about coding, I hope you can help because I would like to use the .ca doamine to track advertising on my car... Thank you, BigBlaze0 -
Internal Links not Showing Up
Hi, I have a wordpress blog at www.learnbonds.com. I am looking through open site explorer and and showing only 9 internal links on my report. I have hundreds of internal links on the site so I am wondering why they are not showing up? Any assistance would be appreciated. Thanks Dave
Reporting & Analytics | | fxtrader19790 -
Does prevent links from being included in Google Webmaster linking sites report?
My client has clean links in edit from nytimes.com. The links do not have nofollow tags. Google Webmaster stopped including links from nytimes.com in the external linking domains report and we don't know why since the URL is still live. The nytimes.com URL includes this tag in the source code: Are links on pages with NOARCHIVE still counted in Google Webmaster linking domains reports?
Reporting & Analytics | | ebenthurston0 -
Analytics tagging parameters effect on site SEO
One of the effective tools used in analytics tagging is the use of analytics parameters that starts with '?' or '#'. Example on site tagging: Main link: www.domainname.com./category/sub-category/ www.domainname.com./category/sub-category/?lid=topnav www.domainname.com./category/sub-category/?lid=sidenav All three links link to the same landing page, with an extra parameter. Using email or campaign tagging: www.domainname.com./category/sub-category/ www.domainname.com./category/sub-category/?utm_source=launch&utm_medium=email&utm_term=html&utm_content=getscoop&utm_campaign=hwdyrwm2012 With that we create many tagged links based on the campaign internal strategy. How do these effect indexing, and link juice? How do thy effect SEO in general?
Reporting & Analytics | | RAPPLA0 -
Campaign tracking and duplicate content
Hi all, When you set up campaign tracking in Google Analytics you get something like this "?variable=value parameters" in the URL. If you place such a link on your site as an internal link, will it be considered as a different URL and will have its own link value? The question I have is, since Google knows it's a Google link and knows the original URL (by stripping the tags), does it pass link value to the original URL? If not, what can be done to pass link value? Thanks in advance. Henry
Reporting & Analytics | | hnydnn0