What makes a "perfectly optimized page" in 2013?
-
Hi all,
I was re-reading this blog http://moz.com/blog/perfecting-keyword-targeting-on-page-optimization and wondered how relevant you guys thought this post still was?
Moz link directly to it from their 'learn' page http://moz.com/learn/seo so I'm interpreting that to mean it is still accurate and as current as it can be?
What else would you add to it?
Thanks,
James -
For example, social sharing links and authorship markup are good additions to a well-created landing page. While they may not technically be on-page factors, they are things that you implement on-page that can have a big impact on the overall strength of the page.
-
Thanks all for your responses.
@Chris - it would be interesting to hear what you think are the additional bits of information you would add?
@Rand - no need to apologise, it's a testament to the quality of the original post that it's still relevant 4+ years later.
-
Hi James - I've been meaning to write an updated version of that post. I've got an email in my inbox with the task on my to-do list and will do my best to get to it soon. Sorry for the delay!
In the meantime, the comments above are very kind, but also accurate. It's still a pretty solid guide to on-page optimization.
-
That post could be considered a sort of bible for those, like me, that are just starting SEO and On-Page optimization.I have been sticking to those suggestions and I have to say that it works.
As Chris says, some more additional information could help, but in my point of view, that article gives the basic guidelines to follow and I found it really useful in terms of SEO results.
-
I'd say as a testament to how well is was put together, it is still a very good guide for SEOs to follow, even 4 years later (a long time in our field). There may be additional information that's useful today but you won't go wrong following what's on that page.
-
Hi James,
I personally feel that it is a great overview and is still relevant today.
Matt Peters has a good blog post about the 2013 Search Engine Ranking Factors which you may also find useful.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang Errors 404 vs "Page Not Found"
For a websites that differ between catalogs (PDPs) what hreflang error causes the least harm? Obviously the best solution is to only have hreflang for shared products, but this takes more work to implement. So when no identical product exists... 1. Hreflang points to 404 or 410 error. 2. Hreflang points to 200 status "Page Not Found" page. This obviously has the additional issue of needing to point back to 100+ urls. I want to avoid having Google decide to ignore all hreflang due to errors as many correct urls will exist. Any thoughts?
On-Page Optimization | | rigelcable0 -
More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages
So my question is... I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword. I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same). What i don't want to do is jeopardise the existing rankings in doing so. The alternative option would just be to improve the content on the existing landing pages without merging. What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect? Any help would be great. Regards,
On-Page Optimization | | NickG-1231 -
Spammy page titles
Over the last couple of weeks, I have noticed that Google aren't showing the page titles for my online shop anymore. They're set up with a third party plug-in piece of software, and while it's an old version of the software, the developer said it wouldn't be causing issues. They have suggested that I re-write my page titles to be less spammy. The thing is, Google haven't attacked just spammy looking titles, they're just taking a swoop through my whole site and not showing any of my page titles in their search results. I'm getting "Category Name - Shop Name" showing. Here's some of the page titles no longer appearing and I honestly have no idea how to rewrite these to not be spammy. Are there any good articles on what's spammy and what isn't? "Coconut oil - best tasting in Australia. Buy online from <my business="" name="">"</my> "Discount Vitamix Blender. Best deal in Australia. Buy online from <my business="" name="">."</my> "Natural & Organic skin care for the face | buy online in Australia from <my business="" name="">."</my> There are others that are showing the real page titles, but I think it's only a matter of re-indexing before they're all not showing. Any clue?
On-Page Optimization | | sparrowdog0 -
Will "internal 301s" have any effect on page rank or the way in which an SE see's our site interlinking?
We've been forced (for scalability) to completely restructure our website in terms of setting out a hierarchy. For example - the old structure : country / city / city area Where we had about 3500 nicely interlinked pages for relevant things like taxis, hotels, apartments etc in that city : We needed to change the structure to be : country / region / area / city / cityarea So as patr of the change we put in place lots of 301s for the permanent movement of pages to the new structure and then we tried to actually change the physical on-page links too. Unfortunately we have left a good 600 or 700 links that point to the old pages, but are picked up by the 301 redirect on page, so we're slowly going through them to ensure the links go to the new location directly (not via the 301). So my question is (sorry for long waffle) : Whilst it must surely be "best practice" for all on-page links to go directly to the 'right' page, are we harming our own interlinking and even 'page rank' by being tardy in working through them manually? Thanks for any help anyone can give.
On-Page Optimization | | TinkyWinky0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
Can rel="canonical" refer to another website page?
I want to republish the post from another website with their permission and want to abide by Google guidelines. Google guidelines is clear when you are using the same content at different parts of the same site however not when using it on another site in a legitimate way. Is there some way to use rel="canonical" refer to another website page of you are reproducing the content from same page?
On-Page Optimization | | h1seo0 -
Removing old URLs that are being used for my on page optimization?
Is there a way to remove old URL's that are still being used for my keywords for my on page optimization? They are giving me grades of F since they no longer exist and if I change the URL to the current one, the grade becomes an A, but they are still showing after the new crawl.
On-Page Optimization | | Dirty0 -
Better page optimization for specific locations
I have a client that gets great ranking in a certain city mainly because that is their main corporate office and the address and city name is all over the place in their content. I am about to embark on getting them higher ranking in other cities as well and am looking for the best approach to make that possible. My thoughts... 1- create seperate content for the other locations, but the body information would probably end up looking duplicate, but I could be more specific with title, description and content realting to that specific city. 2- add the additional cities to the current content??? Need some expert advice. Thanks
On-Page Optimization | | brantwadz0