Control Over SERPs
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I launched a content branch of over 1200 guides for my company's website one year ago. This content branch now receives 180,000 visits per month. Unfortunately, my company has needed to cut back on several of the vertical services that it offers. As a result, many of the top article search results accounting for the majority of the traffic to this branch are now obsolete.
Are there any feasible ways to shift the authority of these obsolete top rated pages (located in the top 20 results) to other articles that cover services that we still do offer? For reference, please see the attached image containing an overview of the top 20x results accounting for 40% of all traffic to this content branch.
Green are still valid content and but all other colors are not. Does anyone have suggestions for moving more green articles up and into the top 20x results while pushing the other ones down without loosing out on overall site traffic?
Appreciate any and all feedback! Thanks!!!
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I agree 100% with Moosa
what he is has described is exactly what you need to do.
You might want to argue with your boss little bit about the reduction ROI however 301 redirecting is the correct way to go about saving your site.
Sincerely,
Thomas
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Ok, the pages that are obsolete for your company should be 301 redirected to the pages that still contain importance for your company. This will not only redirect the visitor’s to the pages that are valid for you but also shift the link juice (authority) for your business.
Due to the Increase in authority valid pages (guides) will more likely to get better visibility in Google!
Hope this helps!
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RewriteCond %{REQUEST_FILENAME} !-f
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RewriteRule . /index.php [L]</ifmodule> END WordPress0 -
Serp and visitor is dropping everyday, Any suggestion?
Hello, My site was getting 1500-2500 visitor and the serp rank was very good, position 2nd to 4th. But now rank is dropping day by day and also the visitor. Its my present serp http://goo.gl/vHB6o and my site URL is secretlovemessages.com Can anyone suggest me whats am i doing wrong and what should i do to get a concreate serp and steady visitor. Thanks to all
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Hi there, I have a .co.uk & .ie website both have the exact same content, only differences is the UK website is selling the product in pounds and the Irish website is selling in Euros plus both websites have different contact numbers. I decided to use rel canonical on the .ie pointing to the .co.uk website as I think it was having an issue in my SERPs for the .co.uk website in Google.co.uk, anyway since doing this, I am seeing strange things happening in SERPs for my keywords, for example if you click the link below, my website is number 2 for 'hot flushes' if you hover over or click on 'health or 'menopause' in the breadcrumbs in SERPs it takes you to the .co.uk website, is this normal? Click here
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Sudden drop and Rise in SERPs
Our site was affected by panda but now we have recovered almost. But some strange things are going with our site for example Traffic for some pages has been dropped(over 100 position) overnight and recover. (graph is attached for a page). We have dropped(over 100 position) on all keywords for a page except a single keyword (staying on first or 2n position). Our home page is not ranking in top 100 position for title keywords. Is our website under any type of filter or penalized by Google?. What is your opinion about our internal link structure and content? URL http://bit.ly/rvxzDm and graph for this page is attached for sample data. looking for your opinion and suggestions. Thanks IXT0m.png
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