Understanding Source/Medium & Conversion Paths
-
I had always thought that the Traffic Source/Medium in all sections of GA shows last interaction, and the only way to see indirect conversions was through Multi-Channel Functions/Conversion Paths.
However, the screenshots - shows transactions and conversion paths that resulted from an email campaign we've done recently.
As you can see on the conversion path screenshot, there were 5 conversions (1 conversion type selected - ecommerce/transactions) 3 direct conversion or last interaction and 2 assisted conversions.
However - according to the transactions screenshot - there are 5 transactions, all show up as email.
I would have thought, that the transaction page would have only shown 3 email conversions - for the 3 direct/last interactions conversions seen in the conversion path.
Any idea why this would happen? Was my initial understanding of traffic sources wrong?
-
anyone?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Understanding Average Position in Google Anaylitics
Hello here, I have a question about the Queries report under "Search Engine Optimization" in Google Analytics: is the "Average Position" information a reliable one? I have a lot of queries that appear, from that report, to average first position, but when I verify that on Google by connecting anonymously, I can't even find my result on the first page! To me, that information is worthless and makes me think all the rest of that report is unreliable. If anyone can help me to understand it, I'd really appreciate it. Thank you in advance for any thoughts.
Reporting & Analytics | | fablau0 -
Need help understanding what happened to our organic search.
I help run an ecommerce business that mainly runs on Google organic search (yes, I realize this is not a good place to be). Last April, we saw around 25-30% of our organic search cut. I’m pretty sure it was due to the mobile update but we had some changes in the past month or two before that. I’m looking for someone to review my analytics account and see what happened. Possibly this is called an audit? Also, we’re looking to ask some questions about long term strategy as we are thinking about a redesign and switching to a new platform. Maybe more content? Maybe more social?
Reporting & Analytics | | kirbyf0 -
Google Analytics Events that lead to Goals (conversions)
Hello! I'm in the process of setting up Events in Google Analytics to track the performance of banner ads on our site. While that will take care of the action performed by the visitor (i.e. the click on the banner), it doesn't tell me if the visitor ultimately completed the form where the banner ad directs them (which is set up as one of out site's Goals). Once the Event is in place, will I be able to track the Goal conversions that it leads to? It's nice that Events will tell me which banner drove someone to the form, but if I'm not able to see if that Event led to a Goal conversion it seems like something will be missing. So, is this something that's already available within Goals or Events reporting, or is there an additional step I need to take? Thanks in advance for your feedback! Erik
Reporting & Analytics | | SmileMoreSEO0 -
Feedburner stats show drop in multiple feeds from 6/21/13 to 6/22\. Anyone else seen the same?
Client has 3 RSS feeds in Feedburner, and they saw a drop in subscribers from 6/21 to 6/22. Wondering if anyone else has saw a drop recently. Obviously, this could be the results of multiple people cleaning up their feeds, but it appears too coincidental. Has anyone heard if there are any recent issues with Feedburner tracking?
Reporting & Analytics | | DanaLookadoo0 -
What services/reports to try during my free trial period?
Hi all - I am just starting the 2nd month of a two month free trial. So far I have run advanced reports snooping at the dofollow backlinks of other bloggers in my niche to get an idea of where they're getting their backlinks from. I have also been looking at top pages of lots of blogs in my niche to get an idea of what the most popular content is. What else should I be trying out during my free trial period? Note, I'm not selling anything directly on the site. I'm looking to increase visitors, comments etc.
Reporting & Analytics | | KateV0 -
Unexplained Crawl Diagnostic Errors & Opencart
Hi, I've been looking at the crawl diagnostics for my site and trying to fix the errors that are showing up but Seomoz is producing some strange results. It's saying pages are duplicated upto 16 times but those pages dont exist. It's adding "page=3", "page=4" to the end of the product URL but I don't see how it's finding those pages, nothing on the site(as far as I can tell) is linking to them. There is no "page=3", just the one product page. Again on the duplicate content it's saying under the "other URLs" there's URLs like "http:///product-a" but again I don't see where it's finding these URLs and obviously those URL's dont work. Those three slashes aren't a typo either. So far I've reduced the amount of errors from 2,005 to 543 but the rest of them I can't make sense of. Also, what does one do when you have two products, eg: "product-a-white" and "product-a-black" to prevent Seomoz from seeing duplicates? Canonical links wont work because there's no parent item, just those two. Google Webmaster tools doesn't seem to have a problem though. Using Opencart 1.5, if it helps. Cheers,
Reporting & Analytics | | AsOneDesign0 -
Tracking Referring Sources - Google Analytics - Ecommerce
I need some help from anyone that has deal with this issue before.. We are currently running BigCommerce for the shopping cart on chinamist.com. We have enabled e-commerce tracking through Google Analytics and the revenue tracks perfectly. The only issue is that the referring sources are not tracking directly to the revenue being displayed - for the source, all analytics shows is (none). The assumption is that the tracking issue is a result of having a domain and subdomain.. but 'domain and subdomain' was selected when setting up the sites' advanced analytics script. Does anyone have any tips? We've run into a dead end here.. One final note, we're running an Adwords campaign which is showing conversions through the Adwords side of reporting. After integrating the Adwords and Analytics accounts, the analaytics account is still not showing revenue/conversions from Adwords as a source. Appreciate the feedback.
Reporting & Analytics | | Investis_Digital0