Back links from press release. How and Who?
-
Is it thru I can publish article on press release site and get back links?
If yes, are those paid? Do you have any one to recommend?
Thank you,
BigBlaze
-
Press releases CAN rarely be useful if you have actual newsworthy affairs... say an event sponsorship that is for a good or community cause that can make it to your local paper or news sites actually.
stay AWAY from CHEAP providers such as lightening press releases (pure spam artists) or others as they all will involve a high degree of utter rubbish spam networks of scrapers and syndication sites that will constantly generate links for you for months on end, that COULD POTENTIALLY BITE you at some point even if Google currently does not care about them.
PRweb does nicely and is about the only one I would personally trust to be least spammy in the network of their 30000 bloggers. but there will be spam unless you are taking the highway and having a professional PR firm or person take care of affairs with more personal relations in the media crowd than one of these web services. costly, but can get you HOURS OF LIVE COVERAGE on tv (say if you are a restaurant and your fox666 local channel has nothing better to do for 8-11 am slot) which in turn not only can bring more traffic and actual market exposure, but will more than likely have some people check u out and give you links/reviews/etc.
-
Hi there,
You can use press releases to get more coverage and awareness. Simply posting releases for the sake of link equity is a very outdated tactic that will not work well. Google has said they don't want to "count" links from press release aggregation, and most of the links are nofollowed anyway. Additionally, if you use too much targeted anchor text, you might run into problems with Penguin penalties.
My advice is to experiment with well-written press releases only when you have something that is actually newsworthy and that people will actually care about. Don't just submit them and wait - there's a lot more to it. There's an entire marketing sub-field (public relations) devoted to getting positive media coverage from which you can draw.
-
Bigblaze,
I use PRWeb for these purposes. It gets your products exposed to over 30K bloggers as well as all the major traditional media outlets. They have various plans but the pan that allows you to post media as well as copy is the best value. You can essentially create a mini infomercial about the products pointing back to your main site. I try to use this with all my clients but I really like to use this to get to the top with difficult categories and key words.
You do need to know this is indexed as news and is a very powerful link for a while but over time the value and positioning decreases so you will either need to put out a new release with new information or get more links in the mean time.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links: How do I find keywords that are not linked to a URL?
Hi Moz members I'd really like to place an internal link of every instance of an important keyword phrase "cycling caps" or "cycling cap" to my eComm category page
Link Building | | andystorey
https://www.prendas.co.uk/collections/headwear/cotton-caps I feel this would not only help my customers browsing my store, but I believe it will help from an SEO perspective. How can I search my site using Moz, Screaming Frog, Google etc to find every time cycling cap(s) is used but is not linked to the above URL? I can then apply the same for cycling jerseys, socks, etc Andy0 -
Spammy links
Hi Guys, I have a case which seems to occur more often for our customers. The websites of our customers seem to receive tons of backlinks from websites all over the world (China, Russia, Ukrain, etc). It’s spam we never asked for, we didn’t buy any dodgy linkbuilding packages or anything. Do any of you guys have experience with this matter? We try to disavow the links but it takes too much time and we will never manage to disavow 100% of all links. Examples are www.keukensduitsland.nl and www.m2beveiliging.nl Hope anyone has experience and maybe even solutions for this matter. Thanks!
Link Building | | Happy-SEO1 -
Self linking - loss of link juice?
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking? And what's happening to link juice? How does it spread? Is there any loss of it?
Link Building | | templatemonster0 -
When do my links show up?
For the last two weeks I have been working on linkbuilding. I have downloaded competitors link reports and started contacting or submitting links. In the last two weeks I have gotten about 50-60 or so. In the newest report it shows I went up four c-blocks. Why is that? It is kind of discouraging.
Link Building | | EcommerceSite0 -
Site Published Our Guest Post but Removed the Link Back
I recently developed a nice article for a career site and they agreed to publish it as a guest post. Once they published the article I noticed they had removed the link back to my site in the byline. What is a best way to approach this situation? Would you ask them to take down the article if they are unwilling to link back to your site?
Link Building | | Charlessipe0 -
Link or Ad
I recently requested a link back from a site that is ranking 2nd for a term that i'm working on and they said they would gladly give me the link and remove my competitors but would also like me to have an ad on the same page for an annual fee that i could link to a landing page. I know that paying for links is no good and google can penalize you. so do i pay them and do a no follow to the landing page from the ad and call it a day? and how does google differentiate an ad from a link?
Link Building | | CHiP_RuN0 -
Is back linking still effective?
I know after the Panda update it seems that back linking is a no no but its hard to believe that its not still effective. What about paid links? Are there any trusted sites out there? Thoughts?
Link Building | | cbielich0 -
Our competitor, Gaiam.com is able to get links back from Youtube. How are they doing this?
When I use Open Site Explorer to look at our competitor's link profile, I notice that Gaiam.com is getting lots of valuable links from their videos on Youtube. We have a lot of videos on Youtube as well and are not receiving links back. What is the secret? Our website address is fully shown in the profile and we seem to match them - what are we missing? Thanks
Link Building | | dahnyogaworks0