Schema.org Organization Logo markup
-
Hi Guys,
Does anyone have an example of a site using schema.org Organization logo markup (as per: http://googlewebmastercentral.blogspot.com.au/2013/05/using-schemaorg-markup-for-organization.html), with the logo appearing in Google SERPs?
One of the designers is pressing me ofr an example. I've found plenty of brands getting their logo in the SERPs knoweldge base results, but they have all been using G+ verified company profiles, or other methods (Googs simply selecting a best fit?) to achieve it.
Thx!
-
Thanks Robert, appreciate the reply.
-
David,
The important part of what you have here is that you add a result: ...with the logo appearing in Google SERPs? While Google may be considering it given your link, I do not yet see it, but we act as if they will. They will show in the knowledge graph, from your G+, etc.
We utilize structured data at every turn possible and I have yet to see a logo result in the serps. (Obviously, I do not have a client in every web vertical so that is a limitation). But, think a second about to whom a logo result is very important - big box retailers, Nike's, News Outlets, etc. Do a search on these and you will see there is no Nike logo result showing up, etc. (I do a few of these searches as my son plays HS Basketball)
If you use the structured data testing tool in GWMT, you should be able to see if your markup is correct. I have attached a shot with redaction of the markup on one of our pages. Note the arrow points to Logo from the structured data test page. Note the largest redacted url is where the image is pulled from.
If you are wanting to be a bit ahead of the curve, I would suggest you simply tell your designer that while it does not yet appear to be showing anywhere, by including it, your client/company/etc. will be ready. As to the image of the logo this particular one is a file of about 200-300 kB with dimensions of 800 x 532.
Hope that helps you out,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic Traffic Drop of 90% After Domain Migration
We moved our domain is http://www.nyc-officespace-leader.com on April 4th. It was migrated to https://www.metro-manhattan.com Google Search Console continues to show about 420of URLs indexed for the old "NYC" domain. This number has not dropped on Search Console. Don't understand why Google has not de-indexed the old site.
Intermediate & Advanced SEO | | Kingalan1
For the new "Metro" domain only 114 pages are being shown as valid. Our search volume has dropped from about 85 visits a day to 12 per day. 390 URLs appear as "crawled- currently not indexed". Please note that the migrated content is identical. Nothing at all changed. All re-directs were implemented properly. Also, at the time of the migration we filed a disavow for about 200 spammy links. This disavow file was entered for the old domain and the new one as well. Any ideas as to how to trouble shoot this would be much appreciated!!! This has not been very good for business.0 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Website Not Ranking Organically - Not Links, Not Domain Authority...
This is regarding the domain: http://lesliekays.com We got a new client about 5 months back who had a website that was hacked. It took several months, but we've cleaned up most of the spammy links and completely rebuilt their website. We have been successful with every other client that we have ever done getting our customers to rank well organically, but we just can't figure this one out. I'm willing to offer a REWARD to the single person who can figure this out for us. (Let's not get carried away, a small reward). This customer has great quality links to their site too. We are looking for answers other than: 1. Backlinks 2. Content 3. Malware 4. Domain or Page authority 5. 404 errors 6. We have utilized Googles Webmaster tools endlessly It is something else and we can not identify it! Let me know what you think! I will give a public shout out to the person who helps us identify this issue!
Intermediate & Advanced SEO | | Tosten0 -
How do I get rid of my errors for Schema.org?
I put the Schema.org data on my item pages and it works great. However, when an item closes it removes the price. It showed an empty price and that causes an error. The site is now programmed to where if an item closes it removes the price component. This was done about 2 weeks ago and it is still showing a lot of errors. Any ideas?
Intermediate & Advanced SEO | | EcommerceSite0 -
Alternative Markup Challenge. Can anyone help?
I have a challenge around alternative markup. We currently operate a single domain with geo-targeted folders and alternative markup implemented. We are now now looking to expand this out to non-English content. Current Implementation; All generic English language content hosted on the main domain, with x5 English language content variations (locales) available under a folder structure (.com/en-us/ etc.). Alternative markup is in place for all locales within the HTML, implemented automatically by developers via the CMS. Locale folders geo-targeted via GWT and Bing WT. Planned Launch; Introduction of 5 new non-English locale folders (e.g. /de-de/ etc.), targeted to their respective country and language. Content language will be mixed, with around 1/10 of pages translated and the other 9/10 of pages (business listings) having their body content remain in English, with headers / footers translated. Locale folders will be geo-targeted via GWT and Bing WT. Folder and markup usage TBC. Options; Folders; Implement folder structure /de/, attempting to indicate country but not language (issue; usually a single identifier indicates language, not country?). Implement /de-de/ folder structure to match the English locales and maintain correct country targeting (issue; some content is not in language). Alternative markup; Do not make use of markup at all. Implement CMS based automated markup on all English and non-English content throughout the locale (e.g. /de-de/), but exclude English language versions (e.g. /en-gb/). Attempt manually implementing markup to bridge the English and non-English locales, potentially creating future issues with new content going live and content being removed. A heavy risk. Current approach is webmaster tools targeting, a /de-de/ folder structure and automated implementation of markup. This means English language URLs will have markup and non-English language URLs will have markup, but they will not match up (e.g. English pages will never have markup for non-English language content). If you minds haven't melted, what's your thoughts? Any help is much appreciated.
Intermediate & Advanced SEO | | HelloAlba0 -
Organic Google Sitelinks - can I edit?
A client just contacted me saying a competitor is threatening legal action threatened against a page description in a Google sitelink (just double checked and its in the serps results too). I checked the site and the content doesn't appear on that page or anywhere else on the site. I also added a Meta description to that page to see if that will have an effect. The page is the home page and I don't really want to demote it. Is there anything else I can/should do?
Intermediate & Advanced SEO | | agua0 -
Schema.org for Organization Logos
Hi, We have 4 different sites on four different domains. each domain serves a different market and sells different products. However, all 4 sites have the same logo. we are thinking of implementing the logo schema.org for our logo - http://googlewebmastercentral.blogspot.ca/2013/05/using-schemaorg-markup-for-organization.html Does any one know if Google might see the identical logos (even if Google cant actually see an Image like a human) for different domains as something spammy? Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
If you have multiple schema types on a page, which Rich Snippet will display in Google?
We currently have product schema on product pages and will now be adding video schema to our product pages. According to Google they state you can have multiple schemas on a page, do you know if you have a product schema and a video schema which rich snippet will display in Google?
Intermediate & Advanced SEO | | gatorpool0