How to get a ecommence website ranked without creating any article
-
I have a website selling mobile accessories. The keywords for our items are very competitive: iphone 4 case, iphone 5 case ... etc
I have customized meta titles and descriptions for every page but i never get to rank.
Any idea how my site can rank on google?
p.s. we don't want to write any article.
-
Your question was: "Any idea how my site can rank on google?"
The short answer is: Write unique content, especially on product and category pages, and get quality links.
The longer answer is:
Write unique, useful content for every product page on your site. Yes, you can outsource this but go for the highest quality offered, not the cheap stuff. Try odesk, text brokers, elance, helium, writer access, etc... and go with whichever one you like best.
Start EARNING (as opposed to "building") backlinks by providing a great user experience with good, useful content. This is hard to do if you "don't want to write any article". Something as simple as outlining the reasons why it isn't a good idea to use an iPhone 4 case for your iPhone 5 might be a good place to start for the example above. Then you can interlink to your store's category pages too. The promotions you're doing are a great link-earning opportunity. Be sure to let bloggers (those in the money-saving / deal niche especially) know about it in a helpful, non-intrusive way.
-
the goal of selling at cost is to improve ranking and increase inbound traffic.
than when your site gets more visits for your keywords sell at profit.
-
Thats a really good point. Instead of getting them to tell others after they purchased, it may works better to get them to share on social sites before they purchased.
However, i do not want to promote my promotional deals only. Customers temp to always buy the cheapest deal and ignore what we actually sell.
Does this happen to you also? How do you gain those value customers?
-
the way that worked for me is to "help" those bargain hunters share their experience socially.
there is no use to sale at cost if this does get any buzz.
I had some success in implementing giveaways and raffles on the site.
this is what I think if you do this sale for $1
- ask youself what do I expects those buyers to do on my site? (share on FB, Tweet or +1
- create the funnel in away that will lead to the goal.
- implement measuring for this goal
- test and improve
Guy
-
Thanks for your respond. We have thought about the same thing too.
In fact we have already tried selling things at a lost to draw customers. (we have tried to sell things at our cost-price but it is no longer a bargain comparing to those sellers from China)
With no surprise, selling at a lost seems to work really well on getting new customers. We got 1000+ purchases for the last promotions ($1 for a iPhone case delivered, free 3-days delivery.) p.s most customers get their products in a day and always come back when we do the same promotion.
There is no doubt that our customer service is very best (we get 99.7% rating on eBay). 100% refund if products arrived broken etc.. However, we just don't get the come back customer nor the word of month referral. It seems like people are only here to get the things at the give-away price and they are not interested in getting your other products.
Did you do the same thing but works out? any other suggestions?
-
Thanks for your advise.
Good product descriptions: We can do an unique description for every phone cases we got but it will just be repeating the same meaning with different content. We can detail the outlook of the item and what its made out of but we might have to hire people to do this. (since in not very good in english writing). Do you think It is worth investing the money? Google will simply rank our products even if no one is linking to them?
Small videos: We always want to try making videos but cost around $3000 AUD to make one here in Australia. Where can we outsource this job cheap and getting good quality worth paying video?
-
I would like to share my take on this question. (inspired by something I read here at Moz.
the assumption is that the site gets minimal traffic per month (hundreds).
if you are only interested in generating more sales let's talk about flipping the funnel.
in my eyes it means taking the traffic you have and even with a very low number of sales create a unique and an extra-ordinary experience. wow your small number of clients, even break even or lose a little on those sales (consider this an SEO expense). make sure that your small number of visitors or buyers feel unique to the point of "falling in love" with you site. take them to a "night out" they will not forget. if you will succeed in wowing them and being unique many of them will share their expedience. that sharing will leave a foot print sniffed by Google and your site will get more traffic. you will create some more wowing. and this is the best way for real inbound marketing. no need to spam the net, let real visitors and buyers create the links for you. this should work in the long run
-
you just said it's competitive so you better start off page seo asap. You wont rank for spammed out niches like iphone cases if you dont start doing link building, unless its ultra long tail.
ecommerce onpage seo, you seem to know it already, just make sure you have some good content on your category pages, it's one of those things people forget.
-
Hi there, for an e-commerce website like yours, you can come up with unique product descriptions, you can include the user reviews, you can also include some content explaining the usage, features and functionality of the product. You can also come up with small videos about the product to be included on the product page. To put it simple, you can study sites like Amazon.com.
Only page titles and meta descriptions will not help here. You will need unique and useful content to be able to rank high in the search engines and it is not different for e-commerce websites. Hope that helps.
Best,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in Rankings After Removing Links
So I removed some links to a particular homepage for one of the sites we own, this page had A LOT of links pointing to it using exact match anchors. And for the most part the links were coming from low quality pages/content. After removing a good chunk of them I noticed are rankings went down from around 8-9th two weeks ago to 21 as of today. Has anyone else had a problem like this before? I'm thinking about restoring some of these links now to see if I can recover some of that. Any thoughts on doing this? Thanks
Link Building | | ThridHour0 -
How to check if the website effected from Penguin or not?
Hi, We collecting links from some directory and forums etc but i am not quite sure if they are effected from Penguin update. Would you please guide me how i could check this? Thank you
Link Building | | Rubix0 -
Ranking question
I have a question about the organic listing vs local listings my website ranks 1st for the local listings but I'm worried that since there's a site that is over the local the local listings im loosing traffic. I have a seo company working on my website. should I create a page my www.website/keyword vs building links to website.com. If it is the 1st way should I blog create links to that new page? my site is www.greensidelawncare.com my keyword is st Charles lawn care
Link Building | | gslc0 -
Duplicate Website.. Please Help!
Hi, My Client's Website has been duplicated, exactly the same website theme and etc. It's like a mirror site and my client couldn't figure out who duplicated his website. Actually, it has been hit by Penguin update last May and didn't fully recover yet, because of unnatural links but there's a little improvement with its ranking. I have already fix the keyword stuffed from his homepage with a link to it and the footer links. After fixing it about a week, its ranking is moving up a bit from page 14 to page 8 but it's not stable. Sometimes it go back to page 10 then back to 8. But there still a lot of unnatural links pointing to his website using its targeted keywords to much. I guess the main issue here are the duplicate site and unnatural links pointing to his website. By the way, here's the original site of my client www.apparelus.com and here's the duplicate one www.fs-biz.info/ Thanks!
Link Building | | arlenea2z0 -
Why does SEOmoz not show links to my website?
Google WebMaster shows that 55 external sites have links to my website (webmakercms.com). But SEOmoz shows only 5 links and when I click on "download to CSV" I get a message saying that there is no data for this url in Open Site Explorer. Why is this?
Link Building | | mfrgolfgti0 -
How do you feel about article directories?
Hello, I am a beginner in SEO and I have been reading a lot recently about article directories and article marketing. I have already started writing for article directories, ezinearticles particularly, but I still have mix feelings about it: does it really worth spending some time to write unique articles and to submit them to directories? How does Google feel about it? What do you think about small linkwheel strategies to give some weight to the content you create?
Link Building | | CamilleLG0 -
Asking other websites to link your website when the want to be in your directory
Hello, We have 3 web directories, and I wonder if it is legal for search engines to ask people who want to be in the directory to link to a particular website in order to be in our directory. I mean, it is free adding the url in the directory but if they lwant to be in the directory they have to ink to a website we have decided.
Link Building | | teconsite.com
Is this correct, or is punishable? Thanks!0 -
Linking articles to each other
I've been using white-hat article marketing to post original content about my niche to credible article directories (yes, I realize many of them were recently devalued). My question is: Is it a good or bad idea to have future articles link to older articles, as a way to increase the chances of having the older articles indexed, or increasing the amount of link juice they pass to my site (since they point to my site)? I get 2 links per article and was thinking of using 1 to point to a prior (related) article, and the other to point to my site.
Link Building | | scanlin0