Best way to measure local search keyword rank
-
I have several clients that have a regional or local presence and want to track their rankings for various keywords, but only in the areas they are located in. What are the best ways to track keyword rank in specific locations or regions of the US?
-
Hey there! I know it's an older thread, but wanted to let you know we're now able to track local rankings. We wrote a blog post about it at http://moz.com/blog/local-rankings-in-moz-analytics.
-
The question is specifically about rank tracking by region—not traffic by region.
-
You can use filters in Google Analytics to only show traffic broken down by keyword in specific Cities, States, Metros, Continents, etc.
Use this symbol - | - to insert multiple criteria into the same filter (for example, if you wanted to group a bunch of cities - "Chicago|New York|San Francisco|Anchorage."
-
You would have to use some kind of rank tracking software independent of Moz. Maybe as a feature add-on with Moz analytics they will eventually roll out that functionality (fingers crossed).
It seems like it's in poor taste to recommend competitors here... but nonetheless, Whitespark has a local rank tracker (though there is a wait list for sign ups) and Advanced Web Ranking allows you to specify rank by location. The drawback of AWR is that you'd have to configure a ton of stuff on your own and run the rank checks on your own (which means you're going to need at a bare minimum at least 5-10 proxies). That usually spooks most people off.
Last, you could actually get a very real picture by extracting the CD parameter using filters in analytics and then throw in Region or City as a secondary dimension. That wouldn't give you your average regional rank for particular keywords, though. It would give you the ranking on clickthrough from the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Diagnose "Crawled - Currently Not Indexed" in Google Search Console
The new Google Search Console gives a ton of information about which pages were excluded and why, but one that I'm struggling with is "crawled - currently not indexed". I have some clients that have fallen into this pit and I've identified one reason why it's occurring on some of them - they have multiple websites covering the same information (local businesses) - but others I'm completely flummoxed. Does anyone have any experience figuring this one out?
Reporting & Analytics | | brettmandoes2 -
Main Website Redirects to Mobile Website, Mobile Website counts this as direct traffic, is there a way to tell what the source/medium is?
Hello, The situation is that someone is arriving on my main website https://www.example.com and being redirected to http://m.example.com. When this happens my analytics says that the traffic is all direct coming to my mobile site. However, I know people clicking on my google cpc, and some google organic users are hitting the main website and being redirected. Before we didn't have as good of a redirect on our main website so I could tell organic and cpc traffic coming in, now my main website has a huge drop in these categories because they are redirecting to mobile but I can't tell on my mobile how much traffic from each is going to the mobile site. Is there a way to fix this? Is it because my main website is https:// and mobile is a http:// (as I know that sometimes makes traffic direct) or is it a bigger problem that can't be resolved? Thanks
Reporting & Analytics | | oxfordseminars0 -
Linked my adwords account to GA and vice versa and still paid search is getting recorded into organic traffic??
Hi Mozzers, I have linked properly my adwords account to GA and vice versa and somehow I can see 3/4 of this paid traffic recorded to organic search. The most confusing part is that I can see 1/4 of the paid traffic under the "paid" metric. At this point I don't know really what should I do? Thank you guys in advance!
Reporting & Analytics | | Ideas-Money-Art0 -
Has anyone seen their GWT Search Queries data resolve?
My GWT data seems to be have resolved through 9/28, but still looking low for the week starting 9/29 through present.
Reporting & Analytics | | EmpireToday0 -
How to Get Keyword Ranks
I want to check the keywords position of the entire site just by giving the site URL. Is there any way ?
Reporting & Analytics | | akansh0 -
Google Analytics censoring keywords?
The top keyword on our real time GA is showing as a blank. There's a topic of a sexual nature in our talk threads trending on Twitter right now which is driving a lot of traffic and I'm wondering whether Google have censored the keyword. The next few keywords are our name and variants of. Could there be some other reason why this word isn't showing up? Has anyone else experienced this?
Reporting & Analytics | | CecilyP0 -
Nofollow page is being reported as a landing page for organic search in Google Analytics
One of my client's websites includes a series of pages for an enrollment process. All of these pages are blocked by robots.txt. In Google Analytics these pages are showing data as landing pages for organic search traffic, and have been for quite some time. There was recently a surge of organic search traffic landing on one of these pages, coming from multiple search engines. The pages appear to be blocked and I'm not finding any of them in the search results for the keywords that are being reported in GA or by searching for the url. Does anyone have any insights into why this might be happening?
Reporting & Analytics | | rgibson1000 -
Drastic keyword position drop from time to time
Hey guys, I'm having the following issue. My keyword position in SERP is usually 10-11 but sometimes (like once a month or so) it drops to like to position 46 or something of that kind. Why would that be happening and what can I do to avoid that stuff?
Reporting & Analytics | | VinceWicks0