Any ideas about using research tools data to create client interest in dedicating marketing spend on SEO services vs their other current antiquated marketing methods?
-
I consult in the dental industry. Many professionals in this industry are operating in the dark ages when it comes to marketing.
Any ideas about using research tools data to create client interest in dedicating marketing spend on SEO services vs their other current antiquated marketing methods?
I am approaching potential clients to pitch SEO. They aren't necessarily seeking SEO services currently but have a strong marketing budget. I would like to use seomoz tools data about their site and competitors as way to show possibilities/potential of SEO services to gain interest in further discussion of SEO benefits.
-
Thanks for the help and insight Stephen!
-
Thanks for the insight. Great point about not putting in too much initial work. Many of these clients that I am speaking of have large budgets but are sending all the spend to yellow pages and mailers but lack any insight to the benefits and return of proper online marketing and conversion.
-
dentistry is a tough area, and actually making them money will require more than just seo (web dev, converison optimisation etc) so be careful what you sell.
However i find a spreadsheet with keywords against search volume, current position, volume at various rankings mapped back to $ terms per position is a good way to go
S
-
You need to have a real knack for direct sales if you want to pursue it. However if you do, in my experience with direct sales, the person who is empowered with having researched the prospect's company and competitive market will be more successful than the person who just uses generic sales tactics.
The trick is to know how much you're willing to do up front without having done any pre-qualification of prospects. Two or three key metrics is probably all that makes sense at that point, with the offer to provide more if there's real interest in going to the next level.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GWMT / Search Analytics VS OpenSiteExplorer
Just had the experience of using OSE data to show what we call "linkrot" to a client -- only to find that GWMT / Search Analytics shows no such thing. Fortunately the client is an old friend and no face was lost, but it was dicey there for a bit as I have come to rely on and reference OSE again and again and again, OSE showed Domain Authority dropping by about 1/3 in the last 12 months, presumably due to old links getting broken, linking sites changing their architecture etc. And of course, ranking is tanking, as you would expect. But Google shows many more (and much more spammy looking!) backlinks. Has anyone had any experience benchmarking the 2 data sets of backlinks against each other? Dr Pete?
Moz Pro | | seo_plus
Does one update more frequently than another? Do you trust one more than another?? If so, why?? Thanks!0 -
Difference in data between http://pro.seomoz.org/tools/keyword-difficulty and http://lsapi.seomoz.com/linkscape/url-metrics/
Hi, Has any once else experienced any difference in data between http://lsapi.seomoz.com/linkscape/url-metrics/ and http://pro.seomoz.org/tools/keyword-difficulty Please look at the attached image. For "http://www.webmd.com/diet/guide/choosing-weight-loss-program" and "http://www.freedieting.com/" page authority and domain authority match exactly. But for "http://www.fitnessmagazine.com/weight-loss/plans/" data does not match. The data from "http://lsapi.seomoz.com/linkscape/url-metrics/" was retrieved brely 60 seconds latter after data from "http://pro.seomoz.org/tools/keyword-difficulty". We used our custom app for retrieve data from "http://lsapi.seomoz.com/linkscape/url-metrics/". The columns were matched against the specs given in "http://apiwiki.seomoz.org/w/page/13991153/URL-Metrics-API". We are retrieving following columns 1)ut(Title) 2)ueid(External Links) 3)uid(Links) 4)umrp(mozRank) 5)upa(Page Authority) 6)pda(Domain Authority) Any help will be greatly appreciated. zvFif.jpg
Moz Pro | | claytons0 -
My followed backlinks tab is not showing any data?
My followed backlinks tab is not showing any data for any of my campaigns. other tabs are shwoing data like top pages but nothing under followedbacklinks. Is anyone else having this problem?
Moz Pro | | Dataken0 -
What is the best link building management tool ?
What is the best link building management tool that can automatically fill in content for submission for me, check whether my sites are submitted on other sites, propose new lists of submission sites, organize my link building (by date, anchor text, url, page rank, both back links, reciprocal, paid, etc), organize my social media profiles and connect them to each other ?
Moz Pro | | CretanDevelopments0 -
Google Peru rank and SEO Moz
Hello, I wanna track the google Peru rank but the tool say me that im not in the top 50 and i'm sure that I'm, how to get a real ranking?
Moz Pro | | Kuna0 -
"Rank Tracker Tool" is not agreeing with "Keyword Difficulty Tool"
I usually don't sweat a lot for ranks and such but last couple of days, our rankings have been moving drastically. 'Rank Tracker' shows 1st position for many keywords and the "keyword difficulty tool" shows 2nd and 3rd positions. Is is just me or this is a common thing?
Moz Pro | | Syed10 -
What SeoMoz tools should I use to track the sucess of my SEO efforts and find possible linking partners?
HI All, I am a new user to SEO moz pro and I have a few questions I hope you can help me with. We are adding a new product category to an existing site and I am wondering what tools to use to track our SEO efforts to build ranking for these new products. I have already started a campaign that tracks the ranking of our primary keywords but I am wondering if there are other tools I should be using as well. Currently our SEO strategy is centered around link building. I have been approaching sites that have content related to our products and offering to write articles, guest blogs, and create educational resources that benefit the sites users and have specific anchor text linking back to our site. Since we are trying to build rank for a new category of products should I be linking to the general product category page or should I try to link to sub categories or individual products? Also I have used the juicy link finder to help me identify related sites that I can approach but I haven't received very many good leads. Is there a more specific way to use the tool or another tool that I should try? If you have any suggestions about other SEO strategies/activities that we should be pursuing please share your ideas! Thanks!
Moz Pro | | AndrewY0 -
How do folks present the SEOmoz reports to clients?
Hi, How are people presenting the SEOmoz reports to clients? Do you just export to PDF and email it? Cut and paste items inside some other kind of personalized format? Add adobe style sticky notes to explain things on top of the reports? Or something else that is wonderful and endearing to your clients? Thank you.
Moz Pro | | Ken_Jansen0