Where does Schema.org Microdata go on a page?
-
Say you've got a Magento e-commerce site and you want to add Schema.org Microdata to it to take advantage of Google's Rich Snippets feature.
Would the markup be part of the page's HTML TITLE . . . or somewhere in the bare-bones description (usually wrought by inputting data into separate fields in the CMS), e.g.,
Item: Something
Price: $00.00
Short Description: blah, blah, blahOr, hidden somewhere in the header?
Or, can it be marked-up somewhere beneath my lengthy (and Panda-friendly) content and subsequently extracted by Google and highlighted in the SERPs?
Admittedly, I'm more than a bit late to the Schema.org party and I'm a content-guy anyway; and not much good at under-the-hood stuff. I figure I'd better get my chops together, now.
I've searched Moz.com's Q&A as well as Google's and Schema.org's and haven't come up with an answer yet that doesn't require that I learn a whole new vocabulary.
-
Yes, your question makes sense.
You can put the schema.org properties in any order, but spitting the description like that is going to be problematic. I would also suggest that your example is tedious to read and lacks a product description heading. A more realistic example would be:
h1 Widget /h1
The widget comes in blue, green, ...Hiding the price in the middle of the description is also difficult for humans to read. Putting aside the schema syntax, the example IMO is a poor user experience.
-
Perhaps I worded my question poorly.
When I've tested Schema.org, it returns a result that looks something along the lines of:
Item: widget
Price: $00.00
**Short Description: **blah, blah, blah, blah, blah, blah, blah, blah, blahBut, what if my on-page content reads:"The **widget **comes in blue, green or yellow, and costs $00.00. It blows away the competition and could easily be described as blah, blah, blah, **blah, blah, blah, **blah, blah, blah."
In other words, the page's content is written in a narrative form, and I'd rather not have that narrative broken up with a block showing just the Item, Price, and Description—but, I'd still like to have the benefits of rich snippets.
Did that make more sense?
-
I do not work on Magento, I work with Prestashop, but I think you might come across the same problem I did with my clients. Google does not specifically say you cannot pass a product amount with a currency sign, but I have found they will not accept the "offer" if the price has a currency sign. We had to develop a regex function in smarty to break the currency sign off of out products prices and they were all accepted after that.
-
Thank you. I'll give it a try.
-
The markup is used to identify what the content is. When a human sees
2003 Boxster, Red with Black convertible top, 26,000 miles, $14,000
we know someone is trying to sell something and we know what the item is, the description, and price, but search engines may or may not know this is a product for sale or is a review of a product or something else. The schema.org allows you to tell search engines this is indeed a product for sale and here are the attributes of that product including item name, price, etc.
So, in answer to your question, the markup goes in the body of the page and marks up the content.
Best,
Christopher
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I data highlight pages that already have schema?
Hi all, I have pages with schema on but there are some gaps. Rather than ask my dev team / wait for the changes to be made, can I use the data highlighting tool in GSC to fill in these gaps? Will it let me add these and will Google generally consider both the schema and the highlighted data? To note, if I have used GSC to highlight data and then test it in Google's Structured Markup Test Tool it won't show so I understand it may be difficult to test whether it's working or not. Any advice would be appreciated. Thanks!
Intermediate & Advanced SEO | | KJH-HAC0 -
Do I have to go off page to establish an entity?
So I have always thought of Google establishing an Entity (by entity I mean https://goo.gl/RP8e9B) by looking at the markup on a website. Recently watched a video that discussed creating an entity by using external websites. I have a feeling that you do not have to go off of the main website to have an entity created. Is there anything valid in this concept/video? (https://goo.gl/CNe7qD) The concept focuses on creating branded pages on properties owned by Google and various other well known websites. My main concern is whether this is something I should do for our website or if just doing the little bit of social marketing we are doing is fine.
Intermediate & Advanced SEO | | marghutch1 -
Prioritise a page in Google/why is a well-optimised page not ranking
Hello I'm new to Moz Forums and was wondering if anyone out there could help with a query. My client has an ecommerce site selling a range of pet products, most of which have multiple items in the range for difference size animals i.e. [Product name] for small dog
Intermediate & Advanced SEO | | LauraSorrelle
[Product name] for medium dog
[Product name] for large dog
[Product name] for extra large dog I've got some really great rankings (top 3) for many keyword searches such as
'[product name] for dogs'
'[product name]' But these rankings are for individual product pages, meaning the user is taken to a small dog product page when they might have a large dog or visa versa. I felt it would be better for the users (and for conversions and bounce rates), if there was a group page which showed all products in the range which I could target keywords '[product name]', '[product name] for dogs'. The page would link through the the individual product pages. I created some group pages in autumn last year to trial this and, although they are well-optimised (score of 98 on Moz's optimisation tool), they are not ranking well. They are indexed, but way down the SERPs. The same group page format has been used for the PPC campaign and the difference to the retention/conversion of visitors is significant. Why are my group pages not ranking? Is it because my client's site already has good rankings for the target term and Google does not want to show another page of the site and muddy results?
Is there a way to prioritise the group page in Google's eyes? Or bring it to Google's attention? Any suggestions/advice welcome. Thanks in advance Laura0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Keywords under product listing pages
Hi guys, One of my main concerns when we start redesigning the site Trespass.co.uk, is the current pages like this one http://www.trespass.co.uk/snow-sports/clothing/ski-jackets/womens-ski-jackets are bordering over optimisation. Is this the case as each product listed in the url above has "womens ski jacket" under each product. If we have 50 products on each product listing page with the product name + type of product, ie. flora womens ski jacket, xyz mens waterproof jacket. Are we over optimising the page for the main keywords by having them under each product? Would that page be over optimised for womens ski jackets? Thanks guys
Intermediate & Advanced SEO | | Trespass0 -
Any downsides of (permanent)redirecting 404 pages to more generic pages(category page)
Hi, We have a site which is somewhat like e-bay, they have several categories and advertisements posted by customers/ client. These advertisements disappear over time and turn into 404 pages. We have the option to redirect the user to the corresponding category page, but we're afraid of any negative impact of this change. Are there any downsides, and is this really the best option we have? Thanks in advance!
Intermediate & Advanced SEO | | vhendriks0 -
Page is noindex
Hi, We set pages with this and i can see in the view source of the page <meta name="robots" content="noindex"/> We had a new page posted in the site and its indexed by Google but now the new post is visible on a page thats shows partial data which we noindexed as above because its duplicate data and search engines dont have to see it But its still crawling Any ideas?
Intermediate & Advanced SEO | | mtthompsons0 -
Search results all going to home page
I'm an author, and after doing a search for one of my books I realized that no matter what was searched, the user was getting lead to the homepage. please see the attached picture. How do I fix this and is this hurting my SEO? Capture.JPG Capture1.JPG
Intermediate & Advanced SEO | | StreetwiseReports0