Best-of-the-web content: Graphical Tips
-
This question is for EGOL (if he's willing) and anyone else who wants to partake.
EGOL is the best content writer I've ever run into, really. I'm wondering what his top 3 to 5 tips are on how to use graphical layout (font, images, graphics, organization, menu, etc) to make content irresistable.
A couple of assumptions: The content is written really well from a perspective of authority. Also, we're not including video on this one.
Again, anyone is welcome to answer this.
Thanks!
-
And the legend grows.......
-
Lots of my writing is done from a NordicTrack elliptical. I put a shelf in front of it, added a computer, two monitors... then put a keyboard on top of the display. Any post to Moz that I make between 7pm and midnight is from that elliptical.
-
For, long-tail traffic, definitely worth a try! Thanks
-
**you speak further on this? **
It's a personal opinion . I believe that when I have these on a page I get more long-tail traffic.
Add them to your pages and then you can have an opinion too.
-
And bank account deposits.
-
"on-page anchor text links, in my opinion, have on-page optimization value that is exceeded only by the title tag"
Pretty big statement can you speak further on this? or provide a link if you have addressed this before?
To the best of my knowledge its not included in the http://www.searchmetrics.com/en/services/ranking-factors-2013/ that's what I am referring to by a big statement...
How in search engines' eyes are these links unique to Headings that divide the content accordingly?
Thanks
-
Sorry to burst your bubble Bob, but EGOL is a hobbit.
He drums up his ideas for best of the web content while riding his unicorn across the shire.
A sighting of this hobbit is more rare than reports of run-ins with a sasquatch, the Loch Ness monster and ET in area 51.
It doesn't help that his avatar is actually a photoshopped headshot of George Will.
To make matters worse, the only footprints he leaves are pages of kickass content across the web.
-
Hi Vadim,
EGOL is very active here at the Q&A, and he simply responded to some of my questions early on in my content writing. He gave advice that was over the top in usefulness, and it stuck with me more than anything else anyone has told me about content - mostly how to write best-of-the-web articles. EGOL doesn't even do content marketing. He writes such absolutely fantastic content that lots of people come to and link to his content without him promote it
-
Thanks EGOL! I will contemplate and apply. Priceless advice as usual.
-
Thank you for the quick advice sir!
-
3 to 5 tips on how to use graphical layout (font, images, graphics, organization, menu, etc) to make content irresistable.
My first reaction to this is... Don't expect to put lipstick on a pig and have people line up to kiss him. If you don't have great content to begin with the graphical layout will probably not make much difference.
**Font... ** Use lots of subheadings. These break up the reading and allow marginally interested people an opportunity to scan your article for topics that are personally interesting
Organization... I use a two-column layout. Left column is text and the right column is photography, graphs, data tables, references, videos, related content menus. Sometimes I have way more right column stuff than text so I mix the images, data, etc in with the text column.
Images... I make it a point to have one really nice image at the top of each article. I really like spanning the page with a wide image but if I can't find a good one I find or create a kickass image for the top of the right column.
I often spend good money on images. A staff member here takes great photos and makes great line graphics. I often license photos or pay a graphic artist to make illustrations. We often spend a lot of money purchasing props for photos.
I have lots of articles that are accompanied by hundreds of dollars worth of photos, images, data, videos. A few that have over a thousand dollars worth of this media. I can also have a week or two spent on research and writing. Good content can cost a lot of money. Collecting the data needed to make one graph can require days of labor.
You need to be really careful because.... It is easy to lose money on this type of content. It is easy to lose money on this type of content. I said that twice for emphasis. I have spent a lot of money on content that has bombed.
If you are producing expensive content for low volume or low value audiences then you will probably lose money.
Photos, video, data, graphs, and art will not be successful if you don't present it well. They are not magic bullets. So before you spend a lot of money on lipstick be sure you have a princess instead of a pig.
**Menu... ** If you go to wikipedia you will see that most article of substantive length have multiple subheadings and near the top of the article there is a small box listing those subheadings as on-page anchor text links. Those on-page anchor text links, in my opinion, have on-page optimization value that is exceeded only by the title tag.. and that is the most important tip of this post - in my opinion.
-
I am just curious how you ran into EGOL, and two why you consider him the best content writer? Just curious, Thanks
-
Personally i am a big fan of EGOL so I would love to hear from him and some tips to craft an irresistible piece of content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content issue
Hello! We have a lot of duplicate content issues on our website. Most of the pages with these issues are dictionary pages (about 1200 of them). They're not exactly duplicate, but they contain a different word with a translation, picture and audio pronunciation (example http://anglu24.lt/zodynas/a-suitcase-lagaminas). What's the better way of solving this? We probably shouldn't disallow dictionary pages in robots.txt, right? Thanks!
Intermediate & Advanced SEO | | jpuzakov0 -
Duplicate content on recruitment website
Hi everyone, It seems that Panda 4.2 has hit some industries more than others. I just started working on a website, that has no manual action, but the organic traffic has dropped massively in the last few months. Their external linking profile seems to be fine, but I suspect usability issues, especially the duplication may be the reason. The website is a recruitment website in a specific industry only. However, they posts jobs for their clients, that can be very similar, and in the same time they can have 20 jobs with the same title and very similar job descriptions. The website currently have over 200 pages with potential duplicate content. Additionally, these jobs get posted on job portals, with the same content (Happens automatically through a feed). The questions here are: How bad would this be for the website usability, and would it be the reason the traffic went down? Is this the affect of Panda 4.2 that is still rolling What can be done to resolve these issues? Thank you in advance.
Intermediate & Advanced SEO | | iQi0 -
On Page Content. has a H2 Tag but should I also use H3 tags for the sub headings within this body of content
Hi Mozzers, My on page content comes under my H2 tag. I have a few subheadings within my content to help break it up etc and currently this is just underlined (not bold or anything) and I am wondering from an SEO perspective, should I be making these sub headings H3 tags. Otherwise , I just have 500-750 words of content under an H2 tag which is what I am currently doing on my landing pages. thanks pete
Intermediate & Advanced SEO | | PeteC120 -
New Web Page Not Indexed
Quick question with probably a straightforward answer... We created a new page on our site 4 days ago, it was in fact a mini-site page though I don't think that makes a difference... To date, the page is not indexed and when I use 'Fetch as Google' in WT I get a 'Not Found' fetch status... I have also used the'Submit URL' in WT which seemed to work ok... We have even resorted to 'pinging' using Pinglar and Ping-O-Matic though we have done this cautiously! I know social media is probably the answer but we have been trying to hold back on that tactic as the page relates to a product that hasn't quite launched yet and we do not want to cause any issues with the vendor! That said, I think we might have to look at sharing the page socially unless anyone has any other ideas? Many thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
How to best handle expired content?
Similar to the eBay situation with "expired" content, what is the best way to approach this? Here are a few examples. With an e-commerce site, for a seasonal category of "Christmas" .. what's the best way to handle this category page after it's no longer valid? 404? 301? leave it as-is and date it by year? Another example. If I have an RSS feed of videos from a big provider, say Vevo, what happens when Vevo tells me to "expire" a video that it's no longer available? Thank you!
Intermediate & Advanced SEO | | JDatSB0 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0 -
Best Keywords for my local niche
Hello, I'm a health coach helping people with multiple sclerosis. Here's my website: bobweikel(dot)com What do you think the top 4 local keywords would be for my niche? I'm in Boise ID. I'm thinking MS Boise MS Boise Idaho Multiple Sclerosis Boise Multiple Sclerosis Boise Idaho With your intuition, do you think these are valuable keywords for a coaching site? Also, can you think of any other keywords? I want this 100% white hat (no cloaking, for instance)
Intermediate & Advanced SEO | | BobGW0 -
Aggregators outranking me for my own content
WARNING : The follow question is for an adult website. If you are at work, near children or are offended by such material, DO NOT CLICK Hey guys, This one has had me stumped for awhile. I operate www.deviantclip.com. Its a very old and trusted domain by google with loads of history. However, in the past year, Google has been giving me the cold shoulder. One major problem I've noticed is that I've lost all longtail traffic. Its even gotten to the point where aggregators are outranking me in google for my own custom titles and content. **Example A : ** Google Link 1 This search has my own sitename in the title and my site ranks somewhere on page 2 or further. **Example B : ** Google Link 2 This content originated from our site and has a unique title, yet we're dead last in the serps. I submitted my site for reconsideration a few times, and the outcome everytime is that Google tells me they have not applied any manual penalty. There are a TON of issues to adress with this site, but obviously, getting my own content to rank first is the primary problem I would like to fix. Your time and advice is greatly appreciated. If you need furter info, don't be afraid to ask.
Intermediate & Advanced SEO | | CrakJason0