World Localities in AdWords?
-
If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?
-
You can actually look this up in Google Display Planner. Log into your Adwords account and go to Tools and Analysis > Display Planner. Select the topic for World Localities>San Antonio under the Individual targeting ideas tab. "Texas > San Antonio" should show up in the box in the upper right. Now, select The Placements subtab, and Sites. this will give you a list of sites Google thinks is relevant to this topic. The top ten are <a class="sMDB" title="sanantonio.com">sanantonio.com, </a><a class="sMDB" title="kens5.com (MojoPages.com, Multiple locations)">kens5.com, </a><a class="sMDB" title="beaumontenterprise.com">beaumontenterprise.com, </a><a class="sMDB" title="thesanantonioriverwalk.com">thesanantonioriverwalk.com, </a><a class="sMDB" title="tubetexas.com">tubetexas.com, </a><a class="sMDB" title="mywesttexas.com">mywesttexas.com, </a><a class="sMDB" title="riverwalkguide.com">riverwalkguide.com, </a><a class="sMDB" title="hillcountrycurrent.com">hillcountrycurrent.com, </a><a class="sMDB" title="zacktravel.com">zacktravel.com, </a><a class="sMDB" title="corsicanadailysun.com">corsicanadailysun.com.</a>
Of all Google's targeting options, I've had the least success with Topics. I'd recommend picking sites from the list that appears, and target them directly via Placements, or pages within those sites if they're not all about San Antonio. Topic targeting is specific to every page, so if you use it, your ads won't appear across all the domains above, but only on pages deemed by Google to be relevant to this topic. I just think it doesn't work that well yet. I've used it with success with other targeting options like interest categories. For example, you could pick an interest category for Travel, and then combine it with this topic to hit travelers reading about San Antonio. Pretty cool, right?
Also, be aware that the default location settings for Adwords will show ads to people around the world looking for San Antonio, as opposed to people specifically located in San Antonio. If that's important to you, make sure to expand the Advanced location settings in the campaign settings, and correct that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
OK to have a modal pop-up on an AdWords landing page?
We're about to launch an AdWords campaign targeting users who are searching for hand-crafted furniture. The website we're sending users to has a large inventory of furniture, and all if it is hand-crafted. But there currently is no page on the site specifically communicating that all the furniture on the site is hand-crafted. So, rather than dump the user right into browsing the inventory, we want to put an intermediate step in place to say, in essence, "Hey, welcome, yes, we have lots of handcrafted furniture. In fact, all of it is hand-crafted. Here, have a look around." The art director on the project is suggesting that a modal pop-up would be perfect for this scenario. It would greet the user, who could then dismiss the pop-up and move into the site. I have two concerns about using a modal, though: Does a modal violate Google's policy against pop-ups that open new windows? Assuming we trigger the modal using Javascript, will AdsBot have any trouble crawling the content of the modal, such that it could hurt the landing page component of our quality score?
Paid Search Marketing | | ydop0 -
Adwords Search with Display select. Better ROI than just Adwords Search only?
What is your experience running Adwords Search with Display select? Are you getting a better ROI then just running Adwords Search only?
Paid Search Marketing | | marketvantageteam0 -
Adwords & Bingads? How to link?
Hi all! I am new to MOZ and i am trying ot set up my first client: bingadsm, adwords, social and google analytics. Only problem i am having is to link bingads and Adwords, anyone has an idea on how to solve this? Thanks in advance! Sandra
Paid Search Marketing | | EyeonResponse0 -
How do I print off Google Adwords Certification certificate through Google Partners?
Hey everyone, How do I print off Google Adwords Certification certificate through Google Partners?
Paid Search Marketing | | jhinchcliffe1 -
Best AdWords Training?
We want to give some adwords training to some of our internal staff with no prior SEO / PPC knowledge. We want to find: A good comprehensive Adwords reference book and A good beginner's Adwords online training course Any recommendations on some good options for the above?
Paid Search Marketing | | Czarto0 -
Adwords quality scoring change?
Has there been a chance in the adwords quality score/review thing recently? We have noticed our score up and competitors down by quite alot and wondered if there had been an update perhaps?
Paid Search Marketing | | pauledwards0 -
Adwords how to's and tools
Hi mozzers. I have questions. 1. Can you Share tools for google and msn adwords,example templates,etc.. 2. Any project Management Software or Template for ppc 3. The Best Book from A to Z about ppc advertisement 4. Share your MOS Importanz Stepps to Build really competitive campaign and to Be Number 1 on pair Search results. Thanks
Paid Search Marketing | | leadsprofi0