Should each physical store have its own ecommerce store on subfolders, or share a single national one?
-
Each store has its own subfolder (in my mind this hasn't actually happened yet ) on the main head office domain i.e. maindomain.com/localstore1 , maindomain.com/localstore2 etc.
I am happy that this is the best structure for SEO purposes. I like the local SEO advantages to it as each store can have its own NAP and show its own inventory. However I am worried that each store having its own ecommerce site will lead to duplicate content issues.
So I am having a rabid debate with myself as to whether each store should:
a) have its own ecommerce website i.e. maindomain.com/localstore1/ecommercestore
b) have its own ecommerce website i.e. maindomain.com/localstore1/ecommercestore with each product and category page having canonical links to the corresponding page on the main ecommerce website i.e. maindomain.com/ecommercestore
c) just have one ecommerce website with local stock shown e.g. maindomain.com/ecommercestore/productpage shows in an inventory in a line (below the price or such like): " localstore1 (3 items) localstore2 (0 items)"
d) just chill, inventory stock-outs happen just don't worry about showing local stockAnd its not good to have internal rabid debates, so I'd like to ask the wider moz community. For bricks and mortar stores (branches or franchises) how would you set up ecommerce stores? Thanks.
-
Thanks Gregory, its a tricky question.
-
I too think that C is best, but instead of listing the inventory in ALL the stores perhaps you can have them select their local store and then just show the inventory level at that ONE store for the rest of their visit to your store (or until they select a new local store)
Showing the inventory at all stores may be a bit distracting on the page (bad for CRO) and may lead to lots of customer phone calls asking if you can have something from store A sent over to store B for them (which could be a pain in the butt)
-
I'm thinking c). That way I also get more traffic to the page which helps with CRO, remarketing etc. I don't have to worry about cannonical links and admin of many pages. Also having one SEO page for a product probably outweighs the NAP local SEO advantages.
Any thoughts?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating Subfolder content to New domain Safely
Hello everyone, I'm currently facing a challenging situation and would greatly appreciate your expertise and guidance. I own a website, maniflexa.com, primarily focused on the digital agency niche. About 3 months ago, I created a subfolder, maniflexa.com/emploi/, dedicated to job listings which is a completely different niche. The subfolder has around 120 posts and pages. Unfortunately, since I created the subfolder, the rankings of my main site have been negatively impacted. I was previously ranking #1 for all local digital services keywords, but now, only 2 out of 16 keywords have maintained their positions. Other pages have dropped to positions 30 and beyond. I'm considering a solution and would like your advice: I'm planning to purchase a new domain and migrate the content from maniflexa.com/emploi/ to newdomain.com. However, I want to ensure a smooth migration without affecting the main domain maniflexa.com rankings and losing backlinks from maniflexa.com/emploi/ pages. Is moving the subfolder content to a new domain a viable solution? And how can I effectively redirect all pages from the subfolder to the new domain while preserving page ranks and backlinks?
Intermediate & Advanced SEO | | davidifaso
I wish they did, but GSC doesn't offer a solution to migration content from subfolder to a new domain. 😢 Help a fellow Mozer. Thanks for giving a hand.0 -
Minimum amount of content for Ecommerce pages?
Hi Guys, Currently optimizing my e-commerce store which currently has around 100 words of content on average for each category page. Based on this study by Backlinko the more content the better: http://backlinko.com/wp-content/uploads/2016/01/02_Content-Total-Word-Count_line.png Would you say this is true for e-commerce pages, for example, a page like this: http://www.theiconic.com.au/yoga-pants/ What benefits would you receive with adding more content? Is it basically more content, leads to more potential long-tail opportunity and more organic traffic? Assuming the content is solid and not built just for SEO reasons. Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Which one is better?
We are creating a new website and got stuck while deciding the URL structure. Our concern is which url is better in terms of SEO i.e. pune.fabogo.com/spa or fabogo.com/pune/spa and why. Also which one would rank faster if someone searches for spas in pune if both pages are same.
Intermediate & Advanced SEO | | fabogo_marketing0 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
Web pages fighting over rank for one keyword. Can it be stopped?
Hey, See attachment. Website is Omega Red. The page I want to rank for seems like it is being held back by other closely related pages with similar titles. I am looking to rank for electrical earthing with this page. On the graph it shows how the other pages have interacted over a period of time on the website and how if they drop out of the top 50 this page then moves up in Google. I don't really want to canonicalise the other pages into one but maybe this is what needs to happen? Any suggestions? bWymgVt.jpg
Intermediate & Advanced SEO | | Hughescov0 -
Is Video Sharing sites is still useful for SERP ?
Well I am not talking about the audience views, i am asking whether it is good for submitting videos to multiple video sites for backlinks and any sharp movements for the keywords. I seen most of the sites are nofollow which is not useful but for the link diversification is that something good ?
Intermediate & Advanced SEO | | chandubaba0 -
Google Penalty, Which one is hitting me?
Hello there SEOMOZ'ers, Just signed up for a Pro Account. Impressed with the trial. Just wondering is there any way to find out if you have fallen foul of a Google update, is there any way to know which you have fallen foul of or is the date it happens the only guide or pointer to what might have happened? My site was getting a reasonable amount of traffic for the last few years and was ranking well for my main search terms up till Feburary the 4th when the traffic fell by almost 50% ... and it has never really recovered. I thought it might be the Above the Fold Advertising penalty (or whatever it is called) because I had a lot of images linking elsewhere on my site, above the fold on my homepage, but I removed them about 4 weeks ago and the traffic still hasnt recovered. I've been using SEOMOZ to detect duplicate content and various other problems with my site since and fixing a good few of them each week. I have the main issues down from about 300 to about 20 which i think i have just fixed. I have also used Copyscape and found that some other websites had stolen some of my content, which i have since rewritten. I was ranking number 2 or 3 for my main keyword but dropped out of the top 100 in February, which is pretty frustrating at this stage. I don;t know if I have accidentally gone too far over optimising my site or what has happened. If anyone can give me some pointers I'd really appreciate it, if anyone can help me fix it I'll buy them a beer next time you are in Ireland! 🙂 Thanks, Shane
Intermediate & Advanced SEO | | shaneod0 -
3 results for a site on page one?!?
Hi, I've never seen a website rank on page 1 in position 2, 3 and 4 for one query, completely separate results as well. I thought they limited the amount of results from a website on each page?
Intermediate & Advanced SEO | | activitysuper0