Company Blog at a different URL
-
Ok, I have been doing a lot of work over the past 6 months, disavowing low quality links from spammy directories to our company website, etc. However, my efforts seem to have had a negative, not positive effect. This has brought me back to reconsidering what we are doing as we have lost a good amount of traction on the nationwide Google rankings specifically.
Considering our company blog - platinumcctv(dot)net - we have used this blog for a long time to inform customers of new products, software developments and then to provide them links to purchase those components. Last week, I revamped the nearly default wordpress theme to another on a piece of advice. However, someone told me that all of our links should be nofollow, even though it is a company blog because we have many links coming from this domain, and it could be found as spammy.
Potato/Potato - But before I start the tedious task of changing every link to no follow on a whim, i searched a lot, but have found no CLEAR substantiation of this. Any ideas?
Other recommendations appreciated as well!
Platinum-CCTV(dot)com
-
You're welcome, and good luck! Let us know how it goes...
P.
-
Thank you, That is something I am definitely looking into now!
Still waiting to see if our host will allow this configuration. We will see, but it seems like that is exactly what I need.
Thank you for taking the time to help
-
There is a server functionality specifically created to perform what you're talking about, Michael. It's called a reverse proxy, and it allows a site hosted on any server to be "proxied" into another site so it appears to visitors as if it's a subdirectory of the main site (even though actually hosted somewhere else). So a visitor and search engines would see yoursite.com/blog, even though the WordPress install is on a different server.
Here's a MOZ Blog post discussing it's use for exactly the kind of purpose you're referring to: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
There's a specific module in Apache webservers called mod_proxy for creating this functionality. It's also available under Windows IIS. It's not trivial to set up properly - you'll want an experienced systems admin and careful QA testing - but the end result is exactly what you're looking for. Your blog and all its content and links will function as an internal component of your primary site, with all the SEO benefits that entails.
Would that solve your problem?
Paul
-
Can you you not install wordpress into a separate folder within the domain?
e.,g: www.example.com/blog/
You should be able to do this without having to incorporate it into the current shopping cart site. What eCommerce platform are you on , and what kind of server?
-
Definitely something that we would like to do, but unfortunately our current shopping engine does not support us moving the Wordpress blog over onto the site. The best we could do would be to name it as a daughter domain ie blog.xxx.com.
The sites are hosted on different servers now, so the links are really coming from a differenct c-block I believe.
We would love to have the blog on the main for the fresh content regularly, but without a major shift in platform I dont think that is possible. any other Ideas?
-
I would move the blog onto the mainsite so you'll get the benefit of regular updates on your primary URL and avoid the possible penalties for having too many links from another site on the same cblock. Use redirects to get your traffic headed from the old to the new, and in the future, add new content under your main site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
E-commerce duplicate URLS
Hi I just realized that my e-commerce products do not have any difference except the SKUS, PRICE and THE PRODUCT name. Apart from each page has the same sidebar and a piece of content ( same ) under each product pages. And this is the reason why i am getting too many duplicate urls warning through Moz analytics. I do not have any other contents to add for each product because of the nature of the product. Only the price, product name and the SKUs will be different and rest will all be same for each products. How can i fix this ? Thanks
Intermediate & Advanced SEO | | MindlessWizard0 -
Clean URL help!
Hi all, In short, i'm looking to redirect examplepage.html to examplepage .I've got rid of the .html, sitewide this morning. However I want to redirect Google & people who have bookmarked the old url structure. Currently if you have the extension on or not, it will show in your browser. I'm wanting /examplepage.html to 301 redirect to /examplepage I've gone the normal way I'd do it by adding in .htaccess: Redirect 301 /examplepage.html http://www.example.com/examplepage I'm assuming it isn't redirecting as the example.html page is no longer... what is the way around this? Thanks for any help! In firefox the error of the page is: The page isn't redirecting properly Firefox has detected that the server is redirecting the request for this address in a way that will never complete.
Intermediate & Advanced SEO | | Whittie0 -
URL stucture like Zappos?
Hi, My site structure looks like this. domainname.com/nl/holidayhouses/villa-costa
Intermediate & Advanced SEO | | remcozwaan
domainname.com/nl/apartments/apartment-caifem ect. I just went to zappos to research the site and het notice me that zappos.com has no directories. If i implement this my structure looks like this. domainname.com/nl/holidayhouse-villa-costa
domainname.com/nl/apartments-apartment-caifem Is this a better approach? Ciao, Remco0 -
.com and .edu difference
Hello, Can anyone tell me how big is the difference between a PR5 .com and a PR5 .edu Double, triple? How big? Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0 -
Does Google prefer Wordpress Blogs?
In creating a regular brochure website such as one for a dentist or doctor, do you see any SEO benefit to having it based in a Wordpress blog? I do see the SEO benefit of having an actual blog on the site and continually updating that, but simply using the Wordpress platform as a CMS - does that give the site any benefit? If there is a benefit, is there a way to duplicate that advantage without going through the trouble of creating a Wordpress template for the site? Maybe just publishing a sitemap.xml, and feed, etc? Thanks! Tom
Intermediate & Advanced SEO | | TomBristol0 -
Meta Description In Blog Feed
The SEOmoz crawl tool is giving me a lot of crawl errors because my blog feed and my blog tags do not have meta descriptions. Can you even give this type of content meta descriptions? If so how can you do it, as this content is created dynamically by Wordpress?
Intermediate & Advanced SEO | | MyNet0 -
Service Keyword in URL - too much?
We're working on revamping the URL structure for a site from the ground up. This firm provides a service and has a library of case studies to back up their work. Here's some options on URL structure: 1. /cases/[industry keyword]-[service keyword] (for instance: /cases/retail-pest-control) There is some search traffic for the industry/service combination, so that would be the benefit of using both in URL. But we'd end up with about 70 pages with the same service keyword at the end. 2. /cases/[industry keyword] (/cases/retail) Shorter, less spam potential, but have to optimize for the service keyword -- the primary -- in another way. 3. /cases/clientname (/cases/wehaveants) No real keyword potential but better usability. We also want the service keyword to rank on its own on another page (so, a separate "pest control" page). So don't want to dilute that page's value even after we chase some of the long tail traffic. Any thoughts on the best course of action? Thanks!
Intermediate & Advanced SEO | | kdcomms1