Company Blog at a different URL
-
Ok, I have been doing a lot of work over the past 6 months, disavowing low quality links from spammy directories to our company website, etc. However, my efforts seem to have had a negative, not positive effect. This has brought me back to reconsidering what we are doing as we have lost a good amount of traction on the nationwide Google rankings specifically.
Considering our company blog - platinumcctv(dot)net - we have used this blog for a long time to inform customers of new products, software developments and then to provide them links to purchase those components. Last week, I revamped the nearly default wordpress theme to another on a piece of advice. However, someone told me that all of our links should be nofollow, even though it is a company blog because we have many links coming from this domain, and it could be found as spammy.
Potato/Potato - But before I start the tedious task of changing every link to no follow on a whim, i searched a lot, but have found no CLEAR substantiation of this. Any ideas?
Other recommendations appreciated as well!
Platinum-CCTV(dot)com
-
You're welcome, and good luck! Let us know how it goes...
P.
-
Thank you, That is something I am definitely looking into now!
Still waiting to see if our host will allow this configuration. We will see, but it seems like that is exactly what I need.
Thank you for taking the time to help
-
There is a server functionality specifically created to perform what you're talking about, Michael. It's called a reverse proxy, and it allows a site hosted on any server to be "proxied" into another site so it appears to visitors as if it's a subdirectory of the main site (even though actually hosted somewhere else). So a visitor and search engines would see yoursite.com/blog, even though the WordPress install is on a different server.
Here's a MOZ Blog post discussing it's use for exactly the kind of purpose you're referring to: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
There's a specific module in Apache webservers called mod_proxy for creating this functionality. It's also available under Windows IIS. It's not trivial to set up properly - you'll want an experienced systems admin and careful QA testing - but the end result is exactly what you're looking for. Your blog and all its content and links will function as an internal component of your primary site, with all the SEO benefits that entails.
Would that solve your problem?
Paul
-
Can you you not install wordpress into a separate folder within the domain?
e.,g: www.example.com/blog/
You should be able to do this without having to incorporate it into the current shopping cart site. What eCommerce platform are you on , and what kind of server?
-
Definitely something that we would like to do, but unfortunately our current shopping engine does not support us moving the Wordpress blog over onto the site. The best we could do would be to name it as a daughter domain ie blog.xxx.com.
The sites are hosted on different servers now, so the links are really coming from a differenct c-block I believe.
We would love to have the blog on the main for the fresh content regularly, but without a major shift in platform I dont think that is possible. any other Ideas?
-
I would move the blog onto the mainsite so you'll get the benefit of regular updates on your primary URL and avoid the possible penalties for having too many links from another site on the same cblock. Use redirects to get your traffic headed from the old to the new, and in the future, add new content under your main site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same server for different client sites?
Hi everyone - I have a question about whether it's OK for us to host several of our client's websites on the same dedicated web server, without this causing problems in SEO. I know the issues with duplicate content etc., but for background - we provide website services to a particular sector (antiques/auctions). All our clients are distinct, and have written their own copy etc., but because they're all in the same sector, their websites will - largely - talk about the same types of things - so the content is not duplicated, but it's similar in topic, I guess. Does anyone feel it would cause a problem if we were to put several (say about 😎 of our client's websites on the same dedicated web server, or would we be better spreading the sites over different shared servers? Come to think about it, if we are spreading those same 8 sites across 4 virtual servers - but all hosted by the same company - presumably Google would know that too? Thanks in advance for your thoughts on this! Nikki
Intermediate & Advanced SEO | | Go-Auction0 -
Redirecting a Few URLs to a New Domain
We are in the process of buying the blog section of a site. Let's say Site A is buying Site B. We have taken the content from Site B and replicated it on Site A, along with the exact url besides the TLD. We then issued 301 redirects from Site B to Site A and initiated a crawl on those original Site B urls so Google would understand they are now redirecting to Site A. The new urls for Site A, with the same content are now showing up in Google's index if we do a site:SiteA.com search on the big G. Anyone have any experience with this as to how long before Site A urls should replace Site B urls in the search results? I undestand there may be a ranking difference and CTR difference based on domain bias, etc... I'm just asking if everything goes as planned and there isn't a huge issue, does the process take weeks or months?
Intermediate & Advanced SEO | | seoaustin0 -
Recommended SEO Companies
Looking for advice here.... We are a small business looking to secure/increase rankings in the search engines. What are some recommended SEO agencies/companies that are effective with today's search engine optimization standards. _ Thank you_
Intermediate & Advanced SEO | | wickerparadise0 -
One site, two blogs, URL structure?
I address a two sided market: consumer research and school fundraising. Essentially parents answer research surveys to generate proceeds for their school. My site will have a landing page at www.centiment.co that directs users to two different sub-landing pages, one related to research and one related to school fundraising. I am going to create two blogs and I am wondering if I should run off one installation of wordpress.org or two? The goal here is to optimize SEO. Separate URL paths by topic are clean but they require two installations of wordpress.org www.centiment.co/research/blog www.centiment.co/fundraising/blog If were to use one installation of wordpress it would be www.centiment.co/blog and then I would have a category for fundraising and a category for research. This is a little simpler. My concern is that it will confuse google and damage my SEO given general blog posts about fundraising are far different then those about research. Any suggestions? Again I don't want to compromise my SEO as I'm creating a blog to improve my SEO. Any insights are much appreciated. Thank you!
Intermediate & Advanced SEO | | kurtw14
Kurt0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
URL construction in 2014
Hey guys, I was wondering if you could tell me your thoughts about how a URL is perceived by the algo in 2014? For example: http://www.moneyexpert.com/reviews/credit-cards/amex-platinum/ and lets say http://www.moneyexpert.com/reviews_credit-cards_review_amex-platinum.html In the eyes of google do both different style of url generally help google understand the same result? or will the keyword rich html url have a bigger benefit? I am looking forward to your advice on this matter. I don't plan on doing a lot of SEO but rather letting nature take its course so to speak... so i just wanted to make sure i construct this site with 'best practice'.
Intermediate & Advanced SEO | | irdeto0 -
Removing A Blog From Site...
Hi Everyone, One of my clients I am doing marketing consulting for is a big law firm. For the past 3 years they have been paying someone to write blog posts everyday in hopes of improving search traffic to site. The blog did indeed increase traffic to the site, but analyzing the stats, the firm generates no leads (via form or phone) from any of the search traffic that lands in the blog. Furthermore, I'm seeing Google send many search queries that people use to get to the site to blog pages, when it would be much more beneficial to have that traffic go to the main part of the website. In short, the law firm's blog provides little to no value to end users and was written entirely for SEO purposes. Now the law firm's website has 6,000 unique pages, and only 400 pages of the site are NON-blog pages (the good stuff, essentially). About 35% of the site's total site traffic lands on the blog pages from search, but again... this traffic does not convert, has very high bounce rate and I doubt there is any branding benefit either. With all that said, I didn't know if it would be best to delete the blog, redirect blog pages to some other page on the site, etc? The law firm has ceased writing new blog posts upon my recommendation, as well. I am afraid of doing something ill-advised with the blog since it accounts now for 95% of the pages of the website. But again, it's useless drivel in my eyes that adds no value and was simply a misguided SEO effort from another marketer that heard blogs are good for SEO. I would certainly appreciate any guidance or advice on how best to handle this situation. Thank you for your kind help!
Intermediate & Advanced SEO | | gbkevin0 -
2 Language Versions on Same URL
A site we are working on is a large gift retailer in Canada. They have a language option for French, but the page URLs are the same. If you click 'French' in the header, a cookie is set and then all pages are dynamically served the French content (and all nav/site elements of course change to French). The URLs then are exactly the same as it's the cookie that determines the language option to serve. e.g. www.site.ca/index.php?category=7&product=99.... would be the same regardless of if I'm set for English or French. Question: Does this setup have a negative impact on any SEO factors? The site has several thousand pages.
Intermediate & Advanced SEO | | BMGSEO0