Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the best tool for finding what people are using as search phrases for my product
-
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use?
Thanks,
Ron
-
One tool I've begun to use more frequently is Search Queries in Webmaster Tools. It doesn't tell me what keywords I'm not using already that others are, but it does give me insight into how people are already finding their way to our sites. I look at the percent changes which show me trends in what people are searching for and use that information to add new content and more in depth information.
-
There was a blog on here several months ago http://moz.com/blog/using-google-analytics-to-power-an-effective-qa-strategy that explained this custom segment in analytics to get the Who,What, When, and where from organic search results I will share the segment
https://www.google.com/analytics/web/template?uid=fLy9z106Sh-psGcakOPMng
-
Hi Ron. If the keywords and phrases for your niche are REALLY LOW volume (like some of mine are), then I suggest using Google Adwords by running a few short PPC campaigns.
A two week run with your keywords set as a Broad match will gather enough data to activate an interesting Adwords report. This report is found on the "Keywords" screen of an individual campaign. Click the "Details" button then select "Search Terms / All" on the dropdown. This will list exactly what phrase people typed in the search box, how many times it was searched (Impressions), how many Clicks those phrases got, etc.
Just peeked at one of my campaigns and for the last 30 days it only had 2400 impressions. That's pretty low volume and those small volumes do not show up well in any free tool that I know of. Though they used to in the old Adwords Keyword Tool. I miss it...
-
There is a great article on this site about it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
Can I use my keyword in brackets '( )'
I need to sort my product keywords in the countries: (UK) (USA) (Global) etc. What does putting my keyword into brackets do - does it negatively affect my SEO?
Keyword Research | | crocman0 -
Google: Is There a Way to Find Your "Unknown Search Terms"
I believe Google stopped reporting search terms for privacy reasons. All my searches show as "unknown". I found a video that showed how to get around this but it's not current. Is there any way to get your Google terms search information? Thanks, Jo-Ann
Keyword Research | | VinJGirl0 -
When is it wrong to use a competitors brand name?
I recently started with a company who've benefited from using a competitors brand name to explain why theirs is superior. They're not wrong and neither have they been derogatory, however they have had significant traffic to their website using the competitors branded search terms. I'm concerned Google will penalise us for this (if so can you point me to case studies/similar examples), or am I worrying unnecessarily?
Keyword Research | | LJHopkins0 -
Finding the best of 100's of keywords?
Have an online e-commerce store and need to start on keyword research. There is a round 1000 products, not very many all things considered but a very big job to do manually. Do you know any tools that could speed it up? or Process/method that could help? Thanks
Keyword Research | | seoman100 -
How can you perform a simulated search query from another location?
In order to review the search results for different locations (New York, London, Paris, Berlin, etc.) I have tried several ways to simulate a search query from different locations. None of the ways I tried gave me the correct results, mostly because Google recognized my location anyway. Tools such as Browserstack also didn't give me the results I hoped for. Any ideas how to generate search results from different locations?
Keyword Research | | Digital-DMG0 -
E-Commerce SEO: Where to start with 4,000+ products?
Hey everyone! Complete SEO novice here. I work as the sole content person for an ecommere website with 4,000+ products. I've been trying for months to come up with some sort of SEO strategy, but I'm drowning. Completely drowning. I've been trying to use on-page analytics here at Moz for certain products that get a lot of margin for us. This worked great for awhile, but I haven't seen much progress. And then I jumped to link building and then I jumped to blogging and social, and now I don't know where to focus. I know each and every one of these is important, but I feel like I'm only giving 10% to each instead of 100%. I'm not getting anywhere. I'm just doggy paddling. I am in desperate need of a starting point. And yes, I've read Moz's beginner guide to SEO. I've researched for hours, but nobody seems to have a good starting point for someone trying to optimize a site with 4,000+ products. WHERE DO I START? Category pages? Low-hanging fruit? I feel like I've tried it all. I need some concrete ecommerce advice. Something that gives me a solid game plan as a one-woman show. Do I go brand by brand? Do I go with products with good margin? Do I stop focusing on individual products and go for category pages? I can't wrap my head around an SEO workflow. I'm really looking for ANY advice that can stop my head from spinning with ecommerce SEO. It's completely overwhelming! Thank you in advance!
Keyword Research | | ronyon0 -
The best way to do keyword research in different languages
Could anyone give me a little advice about the best way to do keyword research in different languages? French and Spanish specifically (unsurprisingly). Are there any tools or systems available that will give local language keyword variants on English keywords so that I can have a look at real world searches in local languages - rather than what I take to be the best translation (if that makes any sense). Many thanks, Iain
Keyword Research | | iain0