Non Moving #1 Website
-
Hi Guys,
Bit of an odd one we have recently undertaken our SEO in house (6-7 Months) and since doing this have had some great results, we have identified our competitors utilising Ahrefs, Moz and other tools that we have selected. However we have come up against something that we really cannot work out.
-
One of our competitors ranks for everything related to there term on their website and industry at position #1
-
They are not actively doing SEO, Poor backlink structure from the research that we have carried out
-
No fresh content being generate
I was wondering if someone would perhaps mind spending 5 mins having a quick look to see what you think as i can't think what we might have missed.
Tim.
-
-
Yeah, the likes of Wickes etc do have a high domain authority but they're not focusing on these specific search terms. They are appearing because they are closely related. If they did focus specifically on each search term I'm sure they would be number 1.
I'd suggest building up your long tail, maybe slightly varied to your competitor so that you do trump them at the top and just continue down the path of progression. They've probably been there a while and Google has no reason to shift them if people are clicking onto their site and finding what they want.
-
Hi Shaun,
Thanks for having a look it's very much appreciated, i'm currently aware of the server speed and it's something that i need to sort out sooner rather than later!
I do take you point about there domain authority however if you look at some of the other sites DIY.com, wickes.com, bathstore.com have a huge domain authority compared to the link of the site i sent you.
But they still persist to be there on page one for short tail and long tail, it's not so much me i'm worried about however we are slowing increasing our domain authority and moving up the ranks.
Do you think it's because it's a niche site?
Tim.
-
Two things I have noticed.
Your site speed is quite slow. I used tools.pingdom.com. Although your page size is quite small it takes 4.51seconds to load with time to first byte 2.73seconds. There is an blog post about that here. It could be server related.
Secondly, the other site has a lot more high quality links to it, giving it a higher domain authority which may also be interlinked with the social side that Gary mentioned.
Maybe these will help you in your search for #1
-
Send me the link I will take a quick look
-
yes, but we are talking very little amount i would have thought the sites are just not optimised either and another couple of sites that have been setup with site wide links to there main domain.
Main site has 500 back links 20000 crawled pages, however most of these are down to filters and parameters and 30 referring domains
3 other linked sites
- 1 providing 160 back links
- 2 providing 5 each
-
Do those domains interlink and provide juice to the main site?
-
Absolutely chuff all! They have recently have gained 1000 facebook likes but very very little social signals as far as sharing and RT's go nothing
They have a couple of other domains but again nothing special that but to do carry links through, I have checked there is no T1, T2 or Tier 3 Links.
There is nothing untoward about it, we just can't find out why google would rank it better.
Tim.
-
I am seeing this a lot recently.
Do they have any good social mentions/activity?
-
Tim - You can PM me the address if you like.
It is of usually no harm to post it here so others are also able to help.
-
Hi Shaun,
You happy for me to PM you the address?
Tim.
-
Hi Tim,
What are they site addresses?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving content to a new domain
I need to move a lot of content with podcasts and show notes to a new domain. Instead of doing redirects, we want to keep some content on the current domain to retain the link value. There are business reason to keep content on both websites but the new website will primarily be used for SEO moving forward.If we keep the audio portion of the podcast on the old website and move the show notes and the audio portion of the podcast to the new website, is there any issues with duplicate content?Long-term, I presume Google will re-index the old and the new pages, thus no duplicate content, but I want to make sure I'm not missing anything. I was planning to fetch pages in Search Console as we migrate content.Thanks for your help!
Technical SEO | | JimmyFritz0 -
Mobile website indexing
Hi we have a mobile version of our website at mobile.gardening-services-edinburgh.com its been live for 5, maybe 6 months, it has its own mobile-sitemap.xml have tried submitting this sitemap to google and for some reason it does not index these pages any ideas, most welcome
Technical SEO | | McSEO0 -
Images on Website for SEO
Good Morning, We have a magento website with hundreds of different products that have slight size variations. The image for each of these products looks the same (the only difference between the products is some of the dimensions) .... Would you recommend using the same image for each of these products and just use a generic file name that describes the overall product or would you give each product its own image with it's specific product name as the file name? Should I use 1 image for 500 different sku's or should i rename the file the name of each individual sku and load an individual image? The end user will not know the difference since all of the images will appear identical, simply asking from an SEO perspective. Thanks
Technical SEO | | Prime850 -
Moving multiple domains into one domain
Hi, We're currently moving a group of websites (approximately 12) under one domain so we've moved from www.example.de , www.example.co.uk , www.example.com to www.example.com/de www.example.com/uk and so on. However I have read an article online today saying that this can lead to crawling complications. Has anyone done something similar and if there were any issues how did you overcome them? Many thanks
Technical SEO | | Creditsafe0 -
Add Small Relevant Posts to website?
Hello Everyone, I'm starting a new WordPress-based community site WP Temple. As a part of this site, i'm going to be adding a "Code Snippets" Section which will show visitors how to do very specific things on their site. These snippets, by nature, will be small articles but contain highly-relevant for search. Should this content be indexed and followed, as well as added to my XML sitemap? I appreciate the feedback! Zach
Technical SEO | | Zachary_Russell0 -
Links to Website Author
I'm a website developer, and in the past I have usually added a tiny backlink to the footer of my clients' websites like this: Website Design by MyCompanyName I understand that Google sees this as a low-quality backlink. However, I was wondering if such links can hurt my rankings. Does Penguin sees these links as spam? If so, should I add a rel="nofollow" to the links? Is there anything else I should change? I do not want to remove these links completely because they are good for marketing my business. I just want to minimize any negative SEO impact of the links. I appreciate your input. Thanks.
Technical SEO | | SiteWizard_LLC0 -
How do I remove Links to my website???
Hi Guys, Please can anyone help!! Can anyone tell me how on earth I can remove links to my website? My website has been hit by the new penguin update and the company that was doing my SEO seems to have built a lot of spammy links!! How can I remove these links??? Please can anyone help Thanks Gareth
Technical SEO | | GAZ090 -
More than 1 XML Sitemap
I recently took over administration of my site and I have 2 XML sitemaps for my main site and 1 XML sitemap for my blog (which is a sub-page of the main site). Don't I only need 1 sitemap for my site and one for my blog? I don't know which one to delete - they both has the same page authority. Also, only 1 of them is accessible by browser search. http://www.rmtracking.com/rmtracking-sitemap.xml - accessible in browser http://www.rmtracking.com/sitemap.xml - regularly updated in Google Webmaster Tools but not accessible in search browser. I don't have any error messages in Webmaster tools.
Technical SEO | | BradBorst0