Bad performance for low competition term (Take two)
-
Hi all! I asked the question below a little while back and got some great responses. Most said that the link profile needed A LOT of work.
This got me thinking. As it is quite a low competition term, and I have control over a few of its inbound links, would it be easier to move to a new domain and start again? That is, no 301, just move the site and update it in WMT?
Hi everybody. I've been working on this page for some time, http://www.double-glazing-forum.com/anglian-windows.aspx. Until several months ago, it ranked really well for the terms 'Anglian windows' and 'Anglian windows reviews'. However, following a Google update it tanked and has got worse ever since. Here's what I've done to try and fix it.
Added 800 words of unique copy
Added YouTube videos
Replaced scraped press releases with unique descriptions that link to the source
Analysed the backlink profile and uploaded a disavow file containing all bad links
Contacted webmaster to remove them where possible
Getting a bit low on ideas now, so any help would be great!
-
Hi There
I believe I recall chiming in on the original question. I would definitely still bring up that I'm not sure this page really targets "reviews" as I don't really see reviews very explicitly anywhere on the page? Definitely need to have a good keyword -> content match to rank.
Echoing Peter's good remarks, I have heard John Muller from Google in his hangouts state many times that they do not want to rank pages that pull content from other sources without offering much unique on top of that. This is part of the Panda algo and to get back ahead, the content needs to be unique and add value on top of other places you can find the same or very similar content on the web.
-Dan
-
Hi, it's an option to scrap and start again although bear in mind that the current domain is four years old and a new domain will lose that and any authority it has accrued.
That said, maybe the real issue is that your page has suffered in terms of its ranking because of Google's own shake up to the pages it ranks for "Anglian Windows" and "Anglian Windows reviews" and its objective to provide pages that offer relevant and unique content in its search results.
Looking at the page with an embedded YouTube video and lots of content scraped from other sites, does that genuinely fit the intent of someone searching for reviews about Anglian Windows. IMHO I am not sure it does and with the recent Hummingbird update to Google's algorithm, providing unique relevant content is even more important.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Redesign Performance
Hi, I am looking for a bit of advice if possible. In October 2018 we did a site redesign for a website that we had acquired (www.drainageonline.co.uk) but we have lost SO much organic traffic since Oct (-40/50% each month). I have amended any crawl errors including broken redirects ensuring all 301's that we put in place are working correctly, ensured 404 pages working OK, implemented canonical onto all pages along with other bits but we don't really seem to be seeing any improvements in our organic traffic. Can anyone offer any advice on the above? Thanks, Lea
Intermediate & Advanced SEO | | GAP_Digital_Marketing0 -
How did these sites get two organic listings?
Hi Guys, If you type the keyword "car seat covers" on Google Australia. You will see one site screenshot below: https://image.prntscr.com/image/lgfcK6DmSSGRo3Jx06yWag.png With double listing and then a site below that with another double listing see: https://image.prntscr.com/image/4yJfPzRjR5mPaQb4rr9l-Q.png Does anyone know why Google is giving both of these double listings, is it something to do with their internal linking? Cheers.
Intermediate & Advanced SEO | | wozniak650 -
Any problems with two sites by same owner targeting same keyword search?
I have a site, let's call it ExcellentFreeWidgets.com. There is a page on the site that is very popular and we'll call the page title, "Big Blue Widget." That page is currently #1 for the search "big blue widget." This week, I was able to buy the exact match domain for that page, we'll call it BigBlueWidget.com. I want to build a site on BigBlueWidget.com to better capitalize on that search "big blue widget," which is huge. The content would not be the same wording at all, but it would be the same subject. It would probably be a five page or so website, all about Big Blue Widgets: what they are, where to get them, etc. The sites will not reciprocally link to each other. New new site, BigBlueWidgets.com, would link to the existing site, ExcellentFreeWidgets.com. The new site and the current page will compete for position in the SERPs. Here are my questions to you experts: 1. Will Google care at all that the same entity owns both sites, or will just just rank for the term as they normally would. 2. I am not sure I'll run Adsense on the new site or not. I will be pointing a link back my ExcellentWidgets.com site from a button that says, "Get an Excellent Widget." But if I do run Adsense on it, does Google Adsense care that the same entity has a site and another site's page that are competing for the same term that both have Adsense add on them? Note: I do not want to start a new entity for the new site (I'm in CA and LLC's are $800/year) as it's probably not worth all that hassle and money. Thank you so much. I hope the that obfuscating the real domain names did not confuse the issue too much.
Intermediate & Advanced SEO | | bizzer0 -
Two Week eCommerce Site Migration - how to handle visibility
Good day All, We have a eComm site with over 100K pages and migrating to a new site design, new CMS and with a new URL structure for top level URLs only. Product URLs not changing (thank goodness!). We have outlined our strategy for redirects, indexation, 404s, etc. The missing piece of the puzzle is that we're only allowing 10% visitors to see new site at launch and increase visibility over two week; therefore, my question is do we not allow indexing of new site until 100% visibility to all users? How do we manage the redirects for limited visibility? My gut says don't bother for such a short period of time and block new site from SEs until 100% visibility. Since the site would be blocked how are redirects managed? Should we be using a 302 initially then switch to 301 or use a 503 code to indicate "hey, maintenance happening - come back later" with a time frame? Hope that's clear and any tips greatly appreciated. Cheers, WMCA
Intermediate & Advanced SEO | | WMCA0 -
Two pages on same domain - Is this a proper use of the canonical tag?
I have a domain with two pages in question--one is an article with 2,000 words and the other is a FAQ with 300 words. The 300 word FAQ is copied, word-for-word and pasted inside of the 2,000 word article. Would it be a proper use of the canonical tag to point the smaller, 300 word FAQ at the 2,000 word article? Since the 300 word article is identical to a portion of the 2,000 word article, will Google see this as duplicate content? Thanks in advance for any helpful insight.
Intermediate & Advanced SEO | | andrewv0 -
Are Special Characters and Phone no. in Title Tag bad for Rankings? thank u
Hello. In my two sites painterdublin.com and tilers-dublin.com I am using a special characters in my title and meta description tags. My sites got penalized on 28.9.2012 and apart from other problems I got advice here on seomoz to remove those characters from tags.
Intermediate & Advanced SEO | | jarik
Is it really harmful? Title1: • Painter and Decorator in Dublin needed? Painting Contractor?
Description1: • Top quality Painting Contractor, Painter and Decorator based in Lucan, Dublin. online quotation system ✔ pictures of work ✔ customer testimonials ✔ painting tips ✔ Title2: • Tilers Dublin • Tiling Contractors Dublin • 0851390232
Description2: • Top rated Tilers Dublin • Peter & Gavin Tiling Contractors Dublin • Customer reviews ✔ price calculator ✔ project pictures ✔ tiling tips ✔ Of course I am using those symbols and phone number to stand out and be more visible in the search results, but if it is bad for seo, its probably not worth it. what do you think? thank you Jaro0 -
New links appeared, how do I test to see if they are good or bad?
I've just noticed 5 links appear via Majestic. Opensiteexplorer hasnt picked these up yet. I want to check if I should get these removed or leave them be. How can I check to see if the link is good or bad?
Intermediate & Advanced SEO | | JohnPeters0 -
Taking up the entire serp
Hey guys, I tried to search across the q&a for an answer but came up with nothing for this. I'm competing well for our keyword rankings with 20 keywords, 13 of which on the first page and 9 in the top 3. Which is great! But what we are interested in doing is taking over the rankings. Currently competitors reside around us in the serps taking up the remainder of traffic. We are considering creating new websites and competing on the same keywords to rank and eventually take over the google rankings for our products. So that if you were to look to buy 'purple buttons' the top 5 websites sell these but are owned by ourselves. The question is. Has anyone else done this? What are googles views? Are there any traps that we could run into? As far as I see it the only real issues we could run into are with google on a moral basis. Thoughts?
Intermediate & Advanced SEO | | AdenBrands0