Canonical Advice - ?
-
Hi everyone,
I have a bit of problem with duplicate content on a newly launched site and looking for some advice on which pages to canonicalize. Our legacy site had product "information" pages that now 301 to new product information pages. The reason for the legacy having these pages (instead of pages where you can purchase) is because we used our vendors "cart link", which was an iframe inside the website. So in order to get ranked for these products, we created these pages, that had links to the frame where they could buy. The strategy worked, and we got ranked for our products.
Now with the new site, we have those same product information pages, but when you click the link to buy, it goes to a page which now is on our actual site, where you can make the purchase, but this page contains the same basic information, though it looks very different.
So my question --- the product "information" pages, are the new 301 homes and are the pages with the rank. The purchase pages are new and have no rank, but are essentially duplicate content. Should I put the canonical link element on the purchase page and tell Google to regard the information pages since those are ranked? It just seems weird to me to direct Google away from the place where people can purchase, however, the purchase pages aren't nearly as "pretty" as the information pages are, and wouldn't be the greatest landing pages. We have an automotive site, and the purchase page you have to enter vehicle information. The information page is nicer, and if the visitor is interested, its just one click to get to that page to buy.
What to do here? I am fairly new to Moz, and I couldn't determine whether I am permitted to include an example link from our site of what I am referring to. Is that permitted?
Thanks for any help anyone can provide.
Kristin -
thanks guys. Very helpful
-
Hi Kristin,
If there are technical constraints and you cannot merge the pages, as recommended by Andrew above, then adding a canonical tag to your existing purchase pages, referring back to the product information pages would be my suggestion.
Though it seems a little strange to take focus away from the purchase pages, the reality is that the information pages are more useful for users--and therefore, that's the page that Google would prefer in its index.
In future iterations of your site, I'd strongly recommend doing what Andrew alluded to, which is create a single page, with both product information and purchasing features, and 301 redirect the other variations to the new version.
-Trung
-
Hi Kristin,
If the information on your purchase page and information page is identical then I would question why there is a need to keep them both as physical pages? My advice would be to 301 the new information pages and the old information pages directly to the new purchase pages - this will consolidate all your authority in once place and promote the page which is most beneficial to your company.
However, once this is done I would look to improve the visual aspect of these purchasing pages and see if you can improve the purchasing pages and make them more aesthetically pleasing so that you no longer have a "better landing page" situation like you do at the moment.
The above method require some time and work to be invested - if this is not viable at the moment then I would be inclined to suggest a canonical on the new information pages to the new purchasing pages (rel="canonical" src="new purchasing page").
All the information above is subject to the information being duplicated which I believe to be right. If you have any further questions I'll be happy to help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure - Is this correct? Programming Advice Needed
Hello My father is having a website built called www.thewoodgalleries.co.uk. The site consists of different product categories as set out below 1.Engineered Wood, 2. Parquet & Reclaimed and 3. Prefinished Wood filtering further into colours 1. /lights-greys/, 2. /beiges/, 3, /browns/ and 4. /darks-blacks and then the brand name for example Vicenza. Example of a clean url **http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys/vicenza/ ** Each and every url is unique Our programmer has put in place 301 redirects - http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys-engineered-wood/vicenza/ - Is this really needed? It does not look clean and will appear like this is Google. This is a completely new site, a new start up business. I'm very confused as to why he has done this and concerned this method of programming does now follow "best practice". Can any programmer offer any advice? To get a better idea how the url structure is set out, I have attached a jpg image. Thank you Faye W09qswW.jpg
Technical SEO | | Faye2341 -
Hreflang and canonical for multi-language website
Hi all, We're about to have a new website in different languages and locations, which will replace the existing one. Lets say the domain name is example.com. the US version will be example.com/en-us/ and the UK version will be example.com/en-uk/. Some of the pages on both version share the same content. So in order to solve it, we're about to use hreflang on each page + a canonical tag which will always use the US address as canonical address. My question is - since we are using canonical tag along with hreflang, is there a possibility that a user who is searching with Google.co.uk will get the canonical US address instead of the UK address? Or maybe the search engine will know to display the right localized address since (UK) i've been using hreflang? It is really important for me to know, because i'm afraid we will lose the high rankings that we have right now on google.co.uk. Thanks in Advance
Technical SEO | | Operad-LTD0 -
Removing images from site and Image Sitemap SEO advice
Hello again, I have received an update request where they want me to remove images from this site (as of now its a bunch of thumbnails) current page design: http://1stimpressions.com/portfolio/car-wraps/ and turn it into a new design which utilized a slider (such as this): http://1stimpressions.com/portfolio/ They don't want the thumbnails on the page anymore. My question is since my site has a image sitemap that has been indexed will removing all the images hurt my SEO greatly? What would the recommended steps to take to reduce any SEO damage be, if so? Thank you again for your help, always great and very helpful feedback! 🙂 cheers!
Technical SEO | | allstatetransmission0 -
Which rich snippets wordpress pluggin would you advice
Ello friends which rich snippets wordpress pluggin would you advice for my site
Technical SEO | | maestrosonrisas0 -
Should I use canonical?
I'm working on a site that sells audio tracks, the site is a Wordpress build. I've got Yoast and XML Sitemaps running for SEO. The site has been developed (not by myself) to use a flash based audio player. Now this player offers the ability to share, sell products etc... The player has been placed on the homepage and the main music catalog page. The main catalog page has had a custom page type created for itself. This page has been created in such a way that if you visit the actual page from dashboard > Pages and add content then no content will appear on the page. Even the page header is pulled from the PHP. So really as far as I am aware no real content is being seen on the page by a search engine. Except the content on the side bars (it has 2 sidebars on either side of the page.) The homepage has an introductory paragraph and header which are editable via the normal method in Wordpress. A custom post type has been created specifically for music items. When a music item is uploaded it is added to the music item feed on the homepage and music catalog pages. It also creates a separate post for the item itself. These items at the moment also have 'no content' as they are only sidebars with a flash music player. I've started to add short paragraphs and headers to them so there is content on the music item posts. I cannot however, in the time frame/budget start entering deeply descriptive content about each item. (I considered adding the intro paragraph from the homepage and using a canonical tag to the homepage on every music item). So here is my question. What do I do with these music items? Do I use canonical and point them toward the music catalog or the homepage? If so which one? I want the homepage or music catalog page to rank well and I am concerned that search engines aren't going to see these most vital parts of the site. I don't think individual items ranking is helpful, so what do i do?!?! The home and catalog pages are the two main pages of the site. I am going to advise a new player, page type etc... be utilised but at the moment I need a solution quickly. Any help will be much appreciated.
Technical SEO | | benyamin0 -
Duplicate Page Content / Rel Canonical
Hi, The diagnostics shows me that I have 590 Duplicate Page Content , but when it shows the Rel Canonical I have over 1000, so dose that mean I have no Duplicate Page Content problem? Please help.
Technical SEO | | Joseph-Green-SEO0 -
Am I Doing this Canonical Right?
Hi,I admit to new to the Mod Rewrite.Here is my mod rewrite in my .htaccess# Begin non-www page protection # <ifmodule mod_rewrite.c="">RewriteEngine On
Technical SEO | | Force7
RewriteBase /
RewriteCond %{HTTP_HOST} !^www.domain.com [NC]
RewriteRule ^(.*)$ http://www.domain.com/$1 [L,R=301]</ifmodule> # End non-www page protection #If I have my home page set toI really want the canonical to be www.domain.com no trailing slashDid I create a confllict, and if so, how should I change it?0 -
How long to reverse the benefits/problems of a rel=canonical
If this wasn't so serious an issue it would be funny.... Long store cut short, a client had a penalty on their website so they decided to stop using the .com and use the .co.uk instead. They got the .com removed from Google using webmaster tools (it had to be as it was ranking for a trade mark they didn't own and there are legal arguments about it) They launched a brand new website and placed it on both domains with all seo being done on the .co.uk. The web developer was then meant to put the rel=canonical on the .com pointing to the .co.uk (maybe not needed at all thinking about it, if they had deindexed the site anyway). However he managed to rel=canonical from the good .co.,uk to the ,com domain! Maybe I should have noticed it earlier but you shouldn't have to double check others' work! I noticed it today after a good 6 weeks or so. We are having a nightmare to rank the .co.uk for terms which should be pretty easy to rank for given it's a decent domain. Would people say that the rel=canonical back to the .com has harmed the co.uk and is harming with while the tag remains in place? I'm off the opinion that it's basically telling google that the co.uk domain is a copy of the .com so go rank that instead. If so, how quickly after removing this tag would people expect any issues caused by it's placement to vanish? Thanks for any views on this. I've now the fun job of double checking all the coding done by that web developer on other sites!
Technical SEO | | Grumpy_Carl0