Link Requests in Order Confirmation Emails- Still a good idea?
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I found this post from Rand from 2008
http://moz.com/blog/headsmacking-tip-1-link-requests-in-order-confirmation-emails
5 years later I'm wondering in a "no-follow" for all unnatural links in the google world we currently live in, is it still a good idea?
Also does is really work? or does it annoy the customer? would it be better to use that space to up sell to your customer?
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I was thinking along the same lines as you guys, just wanted to see what the general conciseness was.
Thanks for your replies
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I think what Doug has said is right on the money.
2008 was when Lehman Brothers was still considered financially sound and Google actually gave us data.
Unfortunately I believe these link building tactics could be used but probably should not be.
From what I've seen Rand himself is really not very for link building especially in this fashion.
I would not do it.
Hope this helps,
Thomas
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Can't see this being a good idea any more. We're not in an "every link helps" world any more and I can't see what's in it for the customer when you just ask them to give you a link.
I think you'd be better off using the space to either try and build the relationship with the customer and/or up sell other products or services.
That said, apart from quickly checking the details of the order confirmation I'm not sure how much attention people pay to the "boiler plate" content.
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