Where to learn how best to promote content?
-
So now I created some really good content (with help of Egol and Peter here on moz.com) and now I need to promote it. To get it in front of authoritative sites so they hopefully will write about and link to it.
I erroneously figured it would be fairly easy. I contacted two writers of a high level industry blog/magazine that previously had mentioned us in press, sent them an email with an invitation to check it out and please let me know what they thought. NO response. They probably get deluged.
Anyway, I can't afford to pay a marketing company to promote it. Where can I learn how to best do this myself? The content isn't going to help anyone if no one sees it....
Thanks for any leads!
Ron
-
Hi Ron,
A good tactic can be to find out where people are talking about or asking questions that your created content answers. A good way to do this is to use google to find forums and online communities that are discussing the very area that your content is related to. Drawing people to your content in these forums and communities can be a good way to raise brand awareness or have people reading and sharing your content (providing it is v. good quality or answers their questions).
Another great way to promote it is through social media. Doing this well though through social media usually requires a strong following and regular quality content updates. If you do this well, this platform for content promotion is most effective.
All the best,
Gav.
-
Thanks so much. You have a second career as a content marketing consultant! Heck I'd hire you!
-
This site does sell physical product.
The homepage has three vertical columns. The right column is entirely content. How to use the products, how to select them, product comparisons, how to repair them, history, printable instructions, videos, The first link in the top navigation goes to an huge page of free information. The last link goes to a blog and the next to last link goes to a youtube channel.
Make your site the "go to place" for your product niche and you will get a lot of traffic, receive fewer questions by email and kill your competitors in the long tail.
I run adsense on every page too, but block my hard core competitors.
-
Hi Egol
That's an interesting angle. Seems putting these links where your retail shoppers see it on home page and click on the link would hinder product sales conversions. Since it could be distracting them from their shopping purpose. Does your site sell a physical product?
-
Here's what I do with new content.
-
Publish it on my website.
-
Promote it on my homepage and on relevant pages on my website.
Usually, I do nothing beyond that. The page initially ranks deep in the SERPs but starts climbing over time. Slowly the traffic grows, a few of my visitors share it and that brings in more visitors. In several months the page is visible in relevant SERPs and pulling in increasing amounts of traffic.
Rarely, I will contact a blogger or two who regularly point at interesting content.
Usually, I write additional articles that are closely related but compete for entirely different keywords. These will start pulling in traffic and as the collection grows all of the pages rise in the SERPs.
Most people don't have the patience for that, but instead of spending time on promotion, I am preparing another page of content. After doing this for a few years I have a lot of traffic and a site that ranks well for most pages that I publish within a few months.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Benefit of internal link in content
Hi, Is there a real benefit to having internal links in content other than at the bottom of a page for example and not surrounded by content. Would the benefit be 1 to 10 or 1 to 1.5 ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
Best strategy for duplicate content?
Hi everyone, We have a site where all product pages have more or less similar text (same printing techniques, etc.) The main differences are prices and images, text is highly similar. We have around 150 products in every language. Moz's algorithm tells me to do something about duplicate content, but I don't really know what we could do, since the descriptions can't be changed to be very different. We essentially have paper bags in different colors and and from different materials.
Intermediate & Advanced SEO | | JaanMSonberg0 -
Duplicate Content www vs. non-www and best practices
I have a customer who had prior help on his website and I noticed a 301 redirect in his .htaccess Rule for duplicate content removal : www.domain.com vs domain.com RewriteCond %{HTTP_HOST} ^MY-CUSTOMER-SITE.com [NC]
Intermediate & Advanced SEO | | EnvoyWeb
RewriteRule (.*) http://www.MY-CUSTOMER-SITE.com/$1 [R=301,L,NC] The result of this rule is that i type MY-CUSTOMER-SITE.com in the browser and it redirects to www.MY-CUSTOMER-SITE.com I wonder if this is causing issues in SERPS. If I have some inbound links pointing to www.MY-CUSTOMER-SITE.com and some pointing to MY-CUSTOMER-SITE.com, I would think that this rewrite isn't necessary as it would seem that Googlebot is smart enough to know that these aren't two sites. -----Can you comment on whether this is a best practice for all domains?
-----I've run a report for backlinks. If my thought is true that there are some pointing to www.www.MY-CUSTOMER-SITE.com and some to the www.MY-CUSTOMER-SITE.com, is there any value in addressing this?0 -
What are your thoughts on Content Automation?
Hi, I want to ask forum members’ opinion on content automation. And before I raise the eyebrows of many of you with this question, I’d like to state I am creating content and doing SEO for my own website so I’m not looking to cut corners with spammy tactics that could hurt my website from an organic search perspective. The goal is to automate pages in the areas of headings, Meta Titles, Meta Descriptions, and perhaps a paragraph of content. More importantly, I’d like these pages to add value to the users experience so the question is…. How do I go about automating the pages, and more specifically, how is meta title, meta descriptions etc. automated? I’d also like to hear from people that recommend steering clear of any form of content automation. I hope my question isn’t too bit vague and I look forward to hearing from other Mozzers. Regards, Russell in South Africa
Intermediate & Advanced SEO | | Shamima0 -
Spellcheck necessary for user generated content?
We have a lot of user generated reviews on our key landing pages. Matt Cutts recommended using correctly spelled content. Would you perform a spellcheck of all already published user reviews or would you leave already published reviews rather intact and only perform spellcheck for new reviews before they are published? Since reviews have been marked up using schema.org, I am not sure whether posterior editing of lots of reviews may raise a flag with google regarding manipulating reviews. Thanks.
Intermediate & Advanced SEO | | lcourse0 -
First link importance in the content
Hi, have you guys an opinion on this point, mentioned by Matt Cutts in 2010 : Matt made a point to mention that users are more likely to click on the first link in an article as opposed to a link at the bottom of the article. He said put your most important links at the top of the article. I believe it was Matt hinting to SEOs about this. http://searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457 I've asked this in private and Michael Cottam told me he read a study a year ago that indicated that the link juice passed to other pages diminished the further down the page you go. But he can't find it anymore ! Do you remember this study and have the link ? What is your opinion on Matt's point ?
Intermediate & Advanced SEO | | baptisteplace0 -
Any Good Ideas on Promoting a Contest?
Does anyone have any good advice on how to promote a contest? Has anyone hosted a contest and had a lot of good luck that could offer some pointers on how to get the word out? The contest consists of people uploading a 60 second or less WildBlue commercial video that they have created. The video with the most votes will win the competition, and we are giving the winner a $50 cash prize. So far I have been Tweeting about it, and I have sent out a press release. Any other advice will be appreciated. The link to the contest page is http://www.mybluedish.com/lp/contest/ if you want to take a look at it. Thank you in advance.
Intermediate & Advanced SEO | | MyNet0