Where to learn how best to promote content?
-
So now I created some really good content (with help of Egol and Peter here on moz.com) and now I need to promote it. To get it in front of authoritative sites so they hopefully will write about and link to it.
I erroneously figured it would be fairly easy. I contacted two writers of a high level industry blog/magazine that previously had mentioned us in press, sent them an email with an invitation to check it out and please let me know what they thought. NO response. They probably get deluged.
Anyway, I can't afford to pay a marketing company to promote it. Where can I learn how to best do this myself? The content isn't going to help anyone if no one sees it....
Thanks for any leads!
Ron
-
Hi Ron,
A good tactic can be to find out where people are talking about or asking questions that your created content answers. A good way to do this is to use google to find forums and online communities that are discussing the very area that your content is related to. Drawing people to your content in these forums and communities can be a good way to raise brand awareness or have people reading and sharing your content (providing it is v. good quality or answers their questions).
Another great way to promote it is through social media. Doing this well though through social media usually requires a strong following and regular quality content updates. If you do this well, this platform for content promotion is most effective.
All the best,
Gav.
-
Thanks so much. You have a second career as a content marketing consultant! Heck I'd hire you!
-
This site does sell physical product.
The homepage has three vertical columns. The right column is entirely content. How to use the products, how to select them, product comparisons, how to repair them, history, printable instructions, videos, The first link in the top navigation goes to an huge page of free information. The last link goes to a blog and the next to last link goes to a youtube channel.
Make your site the "go to place" for your product niche and you will get a lot of traffic, receive fewer questions by email and kill your competitors in the long tail.
I run adsense on every page too, but block my hard core competitors.
-
Hi Egol
That's an interesting angle. Seems putting these links where your retail shoppers see it on home page and click on the link would hinder product sales conversions. Since it could be distracting them from their shopping purpose. Does your site sell a physical product?
-
Here's what I do with new content.
-
Publish it on my website.
-
Promote it on my homepage and on relevant pages on my website.
Usually, I do nothing beyond that. The page initially ranks deep in the SERPs but starts climbing over time. Slowly the traffic grows, a few of my visitors share it and that brings in more visitors. In several months the page is visible in relevant SERPs and pulling in increasing amounts of traffic.
Rarely, I will contact a blogger or two who regularly point at interesting content.
Usually, I write additional articles that are closely related but compete for entirely different keywords. These will start pulling in traffic and as the collection grows all of the pages rise in the SERPs.
Most people don't have the patience for that, but instead of spending time on promotion, I am preparing another page of content. After doing this for a few years I have a lot of traffic and a site that ranks well for most pages that I publish within a few months.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Redesign - Duplicate Content?
I hired a company to redesign our website.there are many pages like the example below that we are downsizing content by 80%.(believe me, not my decision)Current page: https://servicechampions.com/air-conditioning/New page (on test server):https://servicechampions.mymwpdesign.com/air-conditioning/My question to you is, that 80% of content that i am losing in the redesign, can i republish it as a blog?I know that google has it indexed. The old page has been live for 5 years, but now 80% of it will no longer be live. so can it be a blog and gain new (keep) seo value?What should i do with the 80% of content i am losing?
Intermediate & Advanced SEO | | CamiloSC0 -
Best to Combine Listing URLs? Are 300 Listing Pages a "Thin Content" Risk?
We operate www.metro-manhattan.com, a commercial real estate website. There about 550 pages. About 300 pages are for individual listings. About 150 are for buildings. Most of the listings pages have 180-240 words. Would it be better from an SEO perspective to have multiple listings on a single page, say all Chelsea listings on the Chelsea neighborhood page? Are we shooting ourselves in the foot by having separate URLs for each listing? Are we at risI for a thin cogent Google penalty? Would the same apply to building pages (about 150)? Sample Listing: http://www.nyc-officespace-leader.com/listings/364-madison-ave-office-lease-1802sf Sample Building: http://www.nyc-officespace-leader.com/for-a-new-york-office-space-rental-consider-one-worldwide-plaza-825-eighth-avenue My concern is that the existing site architecture may result in some form of Google penalty. If we have to consolidate these pages what would be the best way of doing so? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Would you consider this thin content?
Just wondering what the community thinks about the following URLS and whether they are essentially thin content that should be handled through a canonical, noindex or a parameter filtering system: https://www.adversetdisplay.co.uk/products/3x1-popup-exhibition-stand https://www.adversetdisplay.co.uk/products/3x2-popup-exhibition-stand https://www.adversetdisplay.co.uk/products/3x3-popup-exhibition-stand https://www.adversetdisplay.co.uk/products/3x4-popup-exhibition-stand https://www.adversetdisplay.co.uk/products/3x5-popup-exhibition-stand
Intermediate & Advanced SEO | | ColinDocherty0 -
Questions about duplicate photo content?
I know that Google is a mystery, so I am not sure if there are answers to these questions, but I'm going to ask anyway! I recently realized that Google is not happy with duplicate photo content. I'm a photographer and have sold many photos in the past (but retained the rights for) that I am now using on my site. My recent revelations means that I'm now taking down all of these photos. So I've been reverse image searching all of my photos to see if I let anyone else use it first, and in the course of this I found out that there are many of my photos being used by other sites on the web. So my questions are: With photos that I used first and others have stolen, If I edit these photos (to add copyright info) and then re-upload them, will the sites that are using these images then get credit for using the original image first? If I have a photo on another one of my own sites and I take it down, can I safely use that photo on my main site, or will Google retain the knowledge that it's been used somewhere else first? If I sold a photo and it's being used on another site, can I safely use a different photo from the same series that is almost exactly the same? I am unclear what data from the photo Google is matching, and if they can tell the difference between photos that were taken a few seconds apart.
Intermediate & Advanced SEO | | Lina5000 -
Duplicate Content Question
We are getting ready to release an integration with another product for our app. We would like to add a landing page specifically for this integration. We would also like it to be very similar to our current home page. However, if we do this and use a lot of the same content, will this hurt our SEO due to duplicate content?
Intermediate & Advanced SEO | | NathanGilmore0 -
Best to Post Dynamic Content (Listings) under "Posts" in Wordpress?
My commercial real estate web site is being migrated to Wordpress from Drupal. Is it advisable to place dynamic content that will use taxonomy under "Posts" ? Listings will be changed every few months and there could be anywhere from several hundred to several thousand of them on the site. Developers have given me different advice. One has been adamant that listings and neighborhood pages (there will be about 25 neighborhood pages) should not be in the post section which is to be strictly reserved for blog entries. The last thing I want is to create a site structure which is unfriendly to SEO!!!! I would very much appreciate the perspective of anyone proficient with Wordpress and SEO. Thanks!!!
Intermediate & Advanced SEO | | Kingalan1
Alan Rosinsky0 -
Best practice?
Hi there, I have recently written an article which I have posted on an online newspaper website. I want to use this article and put it on my blog also, the reason the article will be placed on my blog is to drive users from my email marketing activities. Would it simply be best practice to disallow Google from crawling this page? or put a rel canonical on the article placed on my blog pointing to the article placed on the online newspaper website? Thanks for any suggestions
Intermediate & Advanced SEO | | Paul780 -
How are they avoiding duplicate content?
One of the largest stores in USA for soccer runs a number of whitelabel sites for major partners such as Fox and ESPN. However, the effect of this is that they are creating duplicate content for their products (and even the overall site structure is very similar). Take a look at: http://www.worldsoccershop.com/23147.html http://www.foxsoccershop.com/23147.html http://www.soccernetstore.com/23147.html You can see that practically everything is the same including: product URL product title product description My question is, why is Google not classing this as duplicate content? Have they coded for it in a certain way or is there something I'm missing which is helping them achieve rankings for all sites?
Intermediate & Advanced SEO | | ukss19840