Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Asynchronous loading of product prices bad for SEO?
-
We are currently looking into improving our TTFB on our ecommerce site.
A huge improvement would be to asynchronously load the product prices on the product list pages. The product detail page – on which the product is ordered- will be left untouched.
The idea is that all content like product data, images and other static content is sent to the browser first(first byte). The product prices depend on a set of user variables like delivery location, vat inclusive/exclusive,… etc. So they would requested via an ajax call to reduce the TTFB.
My question is whether google considers this as black hat SEO or not?
-
Thanks for your response. We'll definitely go for this improvement.
But can you please explain what you mean by "an unintuitive UX idea" ?
-
I don't see any reason why this would be seen as black hat. On the contrary, I see it as an unintuitive UX idea and you should definitely do it.
The only information your withholding (and you're not even cloaking it) is a price that is dependent on a lot of factors. You're not hiding any content or links, so there's no worry there. Even if you were hiding content it wouldn't be a problem, unless it was completely irrelevant and there just to rank the page.
Any affect this could have is that if you're deferring elements to load on the page to improve Time To First Byte, then Google may not read them as they crawl and therefore the content it sees on the page may be depleted, affecting your ability to rank the page. But for something like deferring a price tag, this isn't relevant at all.
I'd say go for it - think it would be a great idea for user experience.
-
Definitely not black hat but could impact SEO and negate any schema markup you have.
I would go to GWT > Crawl > Fetch as Google and see what HTML is received by Googlebot.
If all the async elements are there, you should be gravy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound links to internal search with pharma spam anchor text. Negative seo attack
Suddenly in October I had a spike on inbound links from forums and spams sites. Each one had setup hundreds of links. The links goes to WordPress internal search. Example: mysite.com/es/?s=⚄
White Hat / Black Hat SEO | | Arlinaite470 -
What is the proper URL length? in seo
i learned that having 50 to 60 words in a url is ok and having less words is preferable by google. but i would like to know that as i am gonna include keywords in the urls and i am afraid it will increase the length. is it gonna slighlty gonna hurt me? my competitors have 8 characters domain url and keywords length of 13 and my site has 15 character domain url and keywords length of 13 which one will be prefered by google.
White Hat / Black Hat SEO | | calvinkj0 -
New Flurry of thousands of bad links from 3 Spammy websites. Disavow?
I also discovered that a website www.prlog.ru put 32 links to my website. It is a russian site. It has a 32% spam score. Is that high? I think I need to disavow. Another spammy website link has spam score of 16% with with several thousand links. I added one link to the site medexplorer.com 6 years ago and it was fine. Now it has thousands of links. Should I disavow all three?
White Hat / Black Hat SEO | | Boodreaux0 -
Negative SEO - Spammy Backlinks By Competitor
Hi Everyone, Someone has generated more than 22k spam backlinks (on bad keywords) for my domain.Will it hurt on my website (SEO Ranking)? Because it is already in the top ranking. How could I remove all the spammy backlinks? How could I know particular competitior who have done this?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Good vs Bad Web directories
Hi this blog post Rand mentions a list of bad web directories - I asked couple of years ago if there is an updated list as some of these (Alive Directory for example) do not seem to be blacklisted anymore and are coming up in Google searches etc? It seems due to old age of the blog post (7 years ago ) the comments are not responded to. Would anyone be able to advise if which of these good directories to use? https://moz.com/blog/what-makes-a-good-web-directory-and-why-google-penalized-dozens-of-bad-ones
White Hat / Black Hat SEO | | IsaCleanse0 -
Adult Toy Store SEO
Hi fellows, I'm not so strange to SEO. I have been promoting our spiritual network through SEO and we have received great returns from it. I'm planning to promote an adult toy store via SEO. I have never done any adult store promoting before but I think there are a lot of down sides to it, such as: #1 When I search related keywords many porn websites show up; I assume it seems spammy to google's eye. Also most of the links that I will get are probably from porn websites due to relevancy. #2 Many of our returning customers are coming from retargeting but I assume there is no adult promotion via google display. Is that right? (It's not SEO related) I'm wondering to know if google is against adult content in any way? Any feedbacks are appreciated.
White Hat / Black Hat SEO | | Arian-Ya0 -
Do pingbacks in Wordpress help or harm SEO? Or neither?
Hey everyone, Just wondering, do pingbacks in Wordpress help or harm SEO? Or neither?
White Hat / Black Hat SEO | | jhinchcliffe1 -
Finding and Removing bad backlinks
Ok here goes. Over the past 2 years our traffic and rankings have slowly declined, most importantly, for keywords that we ranked #1 and #2 at for years. With the new Penguin updates this year, we never saw a huge drop but a constant slow loss. My boss has tasked me with cleaning up our bad links and reshaping our link profile so that it is cleaner and more natural. I currently have access to Google Analytics and Webmaster Tools, SEOMoz, and Link Builder. 1)What is the best program or process for identifying bad backlinks? What exactly am I looking for? Too many links from one domain? Links from Low PR or low “Trust URL” sites? I have gotten conflicting information reading about all this on the net, with some saying that too many good links(high PR) can be unnatural without some lower level PR links, so I just want to make sure that I am not asking for links to be removed that we need to create or maintain our link profile. 2)What is the best program or process for viewing our link profile and what exactly am I looking for? What constitutes a healthy link profile after the new google algorithm updates? What is the best way to change it? 3)Where do I start with this task? Remove spammy links first or figure out or profile first and then go after bad links? 4)We have some backlinks that are to our old .aspx that we moved to our new platform 2 years ago, there are quite a few (1000+). Some of these pages were redirected and some the redirects were broken at some point. Is there any residual juice in these backlinks still? Should we fix the broken redirects, or does it do nothing? My boss says the redirects wont do anything now that google no longer indexes the old pages but other people have said differently. Whats the deal should we still fix the redirects even though the pages are no longer indexed? I really appreciate any advice as basically if we cant get our site and sales turned around, my job is at stake. Our site is www.k9electronics.com if you want to take a look. We just moved hosts so there are some redirect issues and other things going on we know about.
White Hat / Black Hat SEO | | k9byron0