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  4. Special Characters in Keywords

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Special Characters in Keywords

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  • Stew222
    Stew222 last edited by Nov 6, 2013, 2:05 PM

    Do search engines consider keywords such as "1099 E-File Software" & "1099 "EFile Software" the same?

    Many of the keywords for my website will have a dash "-" when properly spelled out but there are many users who would simply omit it when spelling the word.  Another example would be "W-2 Software" as opposed to "W2 Software".

    1 Reply Last reply Reply Quote 0
    • TopFloor
      TopFloor last edited by Nov 6, 2013, 3:34 PM Nov 6, 2013, 3:32 PM

      Michael,

      Great question.  I always look at Google's Keyword planner to see how it treats it.  Couple things I noticed.  1) Google doesn't see a difference between lower-case and uppercase "E" in e-file.  2) Google lists 30 exact match searches for 1099 e-file software and none for 1099 efile software.

      I would probably go with "e-file" as the target keyword, and perhaps use "efile" in the text and alt-image text, just as a backup.

      Eric

      1 Reply Last reply Reply Quote 3
      • JCurrier
        JCurrier last edited by Nov 6, 2013, 3:34 PM Nov 6, 2013, 2:27 PM

        I just did a search for both of your examples and it appears that the answer is, yes. You should be perfectly fine whichever way you go. However, if you know that your audience/customers/prospects use a specific way of writing the keyword over the other, then that will be the one you should go with.

        1 Reply Last reply Reply Quote 2
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