How to safeguard against negative SEO for new sites?
-
Hi Mozers!! I have a question. The ugly tools for blog commenting etc are still out there, my question is what if your competitor notices you that you are new to the business and they start building 20,000+ backlinks to your new site, and they too with one exact match anchor text that you are targeting.
I know we can disavow tool, but I guess that would be too late?
What are your thoughts? What will be the solution the above case scenario?
-
Google is very good at devaluing links nowadays so I wouldn't worry too much. If a company wants to conduct negative SEO against your website then they can't be a serious competitor because nobody in their right mind would waste time and money trying to get a competitors' website hit.
As Doug said, concentrate on creating some great content around your business/niche and then look at your outreach.
-
Just to add to Moosa's reply, as well as monitoring your links for bad/spammy links one of the best ways to protect yourself is to promote your own website in an authentic/natural way and earn great editorially given from relevant, authoritative sites in your market/niche.
-
Although negative SEO is not common may be because he/she never know if it is really going to work or not because sometimes it really didn’t work! The best idea is to keep a good track of your links and if you see that the link has not built by you or coming from a spammy resource that you have no idea then update your disavow file accordingly.
-
Hey,
Those creating the links will need to pay for them, or spend a lot of time creating those links to actually hurt you. Negative SEO, although very well known, is not that common, you can't know for sure that the site is going to be hurt, the negative SEO can actually do you a favor.
Just keep an eye on your link profile, see patterns, and if you start seeing new links (either using Moz Just-Discovered or Google's Latest Links), if you notice they are spam, just disavow the domains. Most likely, if a Website doesn't protect itself from spam you probably don't want a link from them even if it was naturally earned.
Hope that helped!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to create good SEO content for an essentially thin ecommerce site?
I have a retail website that in the past has been hit by a manual action for crappy backlinks (these were all done by a previous agency and up until the penalty providing very good results). We have since removed all of the rubbish backlinks and have come out of manual penalty and are looking in to our long term strategy in terms of content and link building. We have a blog within our site that does well with traffic and with an OK conversion to the products that feature within the posts, we are also putting together a strategy in terms of long term content plans and while this is all very good for the blog, the ecommerce part of the domain continues to suffer. I know that part of this is because we did remove all of these links that were giving it juice, but where do you start with SEO when what you are dealing with is essentially thin content? With around 7000 products, every page has unique descriptions and titles that have been updated to remove keyword stuffing and over optimisation that has occured in the past. We don't want to go down the route of getting an agency that is going to put us back in Googles bad books, but how do you go about getting a retail page juice without firing backlinks at it? Not looking for the holy grail here but just looking for some advice, I want a clear idea of a direction to go in before recruiting an agency to do this.
Link Building | | timsilver0 -
Should I work with current site or start a new site with more keywords?
I have been working with my site for some time. Sadly, I am moving lower and lower in ranking. I am wondering if I should just transfer my site to a new URL (this time including keywords). I don't understand the whole disavow link thing. I hired someone about 2 years ago, when I lost my ranking due to malicious software. Well, it turns out that, she submitted my link to weird sites that I don't even know what they are. It is like sites with thousands of websites just listed. Things have never been half of what they were and I am really just growing frustrated. I understand that having an a URL for awhile is helpful, but I appear to have lost many of my good linking sites. Any thoughts?
Link Building | | tiffany11030 -
Cyber Monday Deal Submission Sites?
Hi, Does anyone know of any good sites where I can submit a Cyber Monday deal/sale? Thanks!
Link Building | | S.S.N0 -
Iframed data on external sites
Hi all, I am looking to create som widgets for external sites with some of my data, off course with links to my site. But if i make a php file with some content, and another site iframes that php file, would I get link juice from this? If not, any suggestions to how i could get my data on to another site AND get the juice? -Rasmus
Link Building | | rasmusbang0 -
"New" Digg - SEO benefits?
Quick question for the group - I've not used the new Digg. Does it have SEO benefits? I wasn't sure if Google counted these or not. thanks
Link Building | | yandl0 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
Where Do I Post to Hire SEO Experts
I am looking to hire an expert link builder who specializes in building very high-quality links and creating content that attracts links. There used to be a board on the site to post this to, but I cant find it anymore. What is the best way to find qualified SEO experts who are mozzers?
Link Building | | gametv0 -
Why aren't links to my site showing up in open site explorer?
My site is http://www.thesquarefoot.com Google analytics shows many more (though more than a handful of links that we have gotten recently still don't show up there). Definite newbie here so please be kind... Thanks!
Link Building | | TheSquareFoot0