Links after meta description on SERP
-
Hello,
-
Saif -
Yes, Google will add in site links if they determine that your sub-pages are also important for the search results. It's all done auto-magically, so it's not something you can set.
You can tell Google if you don't want certain pages to show up as sitelinks. But beyond that, the best advice I have is to create compelling content that engages with the end user... and strong rankings will likely result
Hope this helps!
- Jeff
-
Agree with Jeff.
I noticed, however, that using some king of markup to let Google know your "most accessed" and important locations increase the chance of getting those pages in the sitelinks, ie: HTML5 tags like
<nav>.</nav>
-
Saif -
What you are talking about are what are known as "sitelinks" in Google.
They are automated by Google, and while you can't tell Google what site links you want, you can tell Google not to display specific pages by demoting the link. You can take care of this in Google's Webmaster Tools, as described here:
https://support.google.com/webmasters/answer/47334?hl=enWhen Google displays site links under your site, it usually means that those pages are also highly relevant for the end user. Sometimes that means that those pages listed as site links also have top rankings, too.
I hope this helps!
-- Jeff
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to generate an automatic title and meta description for lots of pages
Hi, I'm working on a big website that will have new pages every month. I would like to find a plug-in or something free to generate automatic title and meta description for futur new pages. Thanks you for your help!
On-Page Optimization | | Maely0 -
How unique should a meta description be?
I'm working on a large website (circa 25k pages) that presently just replicates each page title as a meta description. I'm thinking of doing a 'find and replace' in the database so I change: to where the preceeding and following text would be the same in each case eg Is this unique enough? Obviously the individual keyword would make it technically unique each time....and manually changing them would take the rest of my life 🙂
On-Page Optimization | | abisti20 -
Link to social network
I have very powerfull social network but i do not link to them from my website to improve page speed and avoid external links on main page. Althought i do link from my twitter acounts , facebook and google to my site. Should i link to my twitter or social on main page. I do not want to send people to there. I want to send people from there to my page.
On-Page Optimization | | maestrosonrisas0 -
Different Categories, Same Meta Description?
I've heard that having duplicate meta descriptions is bad for SEO and can even be the cause of penalties. However, a duplicate meta description would make sense for different categories on many sites. So I'm wondering what the best solution is for a case like this? One of my sites has around 150 topics, and each topic page is exactly the same, aside from including only things that are related to that specific topic. So why would I want to create 150 different meta descriptions? Not only is it time consuming, and nearly impossible to create 150 unique descriptions for the same type of content, but it also serves no purpose for visitors coming from the search engines. A logical approach would be to use the same meta description and just switch out the topics in the description... but then all of those descriptions would be 95% the same - and I imagine Google might see that as spam. So... suggestions?
On-Page Optimization | | JABacchetta0 -
Link anchor text in list menus
Obviously Google likes descriptive anchor text. At least the first version on the page. But suppose you had a list of scrap yard depots on a hover site menu, would you go for the person friendly nested list, so Scrap Yard Depots Newcastle Chester Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Or the presumably more Google friendly; Scrap Yard Depots Newcastle Scrap Yard Chester Scrap Yard Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Scrap Yard
On-Page Optimization | | JamesFx0 -
Blocking Google seeing outbound links?
Apart from rewriting the outbound url to look like a folder 'abc.co.uk/out/link1' and blocking the folder 'out' in the robots.txt file, along with also nofollowing the links as well, is there anything else you can do?
On-Page Optimization | | activitysuper0 -
Do I need a Meta description for every page?
HI Guys, We have just developed a new website and I'm looking to add meta descriptions with relevant key words to the pages . As the site has over 80 pages it is quite an undertaking and i was wandering if pages, such as the shopping cart and FAQ's etc, need meta descriptions as well? Thanks in advance : ) Pete
On-Page Optimization | | dawsonski0 -
Does keyword at the very front of meta description have impact?
I know that it is important to have your primary keyword target as the first word or two words of your title tag. But what about your meta description tag? does it matter where they keyword is in the description tag? I see a lot of other sites stuffing their keywords right at the front of the description tag and it looks somewhat unnatural. What's your take? do you put the primary keyword as the first word or two words of your description tag?
On-Page Optimization | | adriandg0