Which new domain extensions matter
-
Hello,
Which new domain extensions matter to preserve future rankings? For example,
.shop, .inc, .blog, .web,
etc.
-
I won't be doing it. The Search Engines have changed since the early 2000s. Do you have a .us or .info to protect your brand? To match my domain authority and brand awareness from Google, they would have to tons and tons of work. "Protecting your brand" implies to me that someone will be pretending to be you and sell stuff that you offer. They'd have to outrank me for my keywords and brand awareness. I don't see that happening. EMDs could still be worth it but people naturally search for things vs typing in the exact domain name with correct extension. (I know Google had an EMD update but that effect mostly thin content EMD) If you are truly a "brand" with recognition, people know what outlets you have. If someone is pretending to be BobGW.blog, I find it hard to believe they would be overtaking your efforts. I just don't see it working out like it did early on in the web. Brands matter now and microsites (though they still work) are going by the wayside.
-
So you guys wouldn't recommend investing in them to protect your brand when you already own the .com, .net, and .org?
-
I agree. .com will always be king and I don't see any overtaking it. I personally think TLD have a very small factor in rankings between one TLD or another.
-
Is there a none of the above option? .com is still king and will always be. Until a major brand uses one of them as their MAIN url, it won't happen. If Overstock.com couldn't make O.co stick, then I don't see ANY of these working very well. I think a Brand may use them for a specific purpose but it won't be anything significant. If I had to guess I think .shop would work. I could see nfl.shop or something like that catching on.
-
If I were a company's CEO .inc would matter to me. If I had an ecommerce site, I'd go with .shop. If I were a blogger (which I am) I'll probably register a .blog for me. Well I think the .web will be something people would consider having for themselves if there are no .com's available.
I'm looking forward to .inc and .web.
-
.ferrari, obviously...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Time to Separate Company Websites or Keep it on One Domain?
Hey Everyone! I am completely stumped with what I should do for the scenario I find myself in… I’m hoping with your experience, you could guide me into the right direction. Let’s say our current website is Brown.com (Brown Group Inc.). We have a splash page, which links to two subfolders Brown Minerals (Brown.com/Minerals) and Brown Pet Products (Brown.com/Pet). Both of these are separate companies but owned by Brown Group Inc. Each company specializes in different industries, sell different products, have different customers and have different marketing. The only common thing the two companies have is the brand name “Brown” and owned by the same person. Brown Group Inc.
Industry News | | rminerals
(Brown.com) Brown Minerals
(Brown.com/Minerals) Brown Pet Products
(Brown.com/Pet) I work specifically for Brown Minerals. It is my job to develop a new website, build traffic to our website, improve our SEO rankings and to build the Brown Minerals online brand. I am afraid that the work I will be putting into building our online brand may not be as effective since we share the same domain name with Brown Pet Products, which their website is outdated, they have their own traffic, links, etc. specifically for their products & industry. My question is, should we keep both websites in subfolders on the existing domain name or should we separate the websites and put them on their own domain names (BrownMinerals.com and BrownPetProducts.com)? Thank you0 -
Old Domain Redirection
Hi, Recently we have purchased a domain (example www.test.com) with very good Page Rank , Domain Authority and back links. Here my question is should we do 301 redirection from www.test.com to my domain www.test1.com, and if we do that what we will be the impact of seo on www.test1.com. Kindly elaborate.
Industry News | | RuchiPardal0 -
Hit By Penguin...Wait for recovery or do i change domains?
I have been working hard to recover from Penguin..and keep cleaning my backlink structure...and the site start getting value and now with Penguin update 5 or 2.1 the website again lost value.. Our website have huge no of backlinks and most of the website owners are not responding. Shall I wait for recovery or can i change the domain with same content and dead the olde one?
Industry News | | QudosAnimations0 -
New Bing Layout!
Anyone have any SEO strategies to incorporate into the new Bing layout?
Industry News | | SEODinosaur0 -
Hyphenated domains – good or bad?
I have a client who will be changing their domain name from www.brand.co.uk to www.brandglobal.com. There are concerns however that this might affect the searches for brand terms and variants. Hence, there is a suggestion for going for www.brand-global.com. I’m aware that search engines are smart enough to discern the brand name in most cases, but I’m wary if it would impact highly on the brand search terms and would it be a better option to go for www.brand-global.com instead of www.brandglobal.com? Any advice (or reference to discussions around this) would be much appreciated. Thanks
Industry News | | ravisodha0 -
Google+ profiles and Rel Author. Extensive question
A bit of a mammoth question for discussion here: With the launch of Google+ and profiles, coupled with the ability to link/verify authorship using rel=me to google+ profile - A few questions with respect to the long term use and impact. As an individual - I can have a Google+ Profile, and add links to author pages where I am featured. If rel=me is used back to my G+ profile - google can recognise me as the writer - no problem with that. However - if I write for a variety of different sites, and produce a variety of different content - site owners could arguably become reluctant to link back or accredit me with the rel=me tag on the account I might be writing for a competitor for example, or other content in a totally different vertical that is irrelevant. Additionally - if i write for a company as an employee, and the rel=me tag is linked to my G+ profile - my profile (I would assume) is gaining strength from the fact that my work is cited through the link (even if no link juice is passed - my profile link is going to appear in the search results on a query that matches something I have written, and hence possibly drain some "company traffic" to my profile). If I were to then leave the employment of that company - and begin writing for a direct competitor - is my profile still benefiting from the old company content I have written? Given that google is not allowing pseudonyms or ghost writer profiles - where do we stand with respect to outsourced content? For example: The company has news written for them by a news supplier - (each writer has a name obviously) - but they don't have or don't want to create a G+ profile for me to link to. Is it a case of wait for google to come up with the company profiles? or, use a ghost name and run the gauntlet on G+? Lastly, and I suppose the bottom line - as a website owner/company director/SEO; Is adding rel=me links to all your writers profiles (given that some might only write 1 or 2 articles, and staff will inevitably come and go) an overall positive for SEO? or, a SERP nightmare if a writer moves on to another company? In essence are site owners just improving the writers profile rather than gaining very much?
Industry News | | IPINGlobal541 -
Google's New Release "What do you love"
Is this gonna be a game changer for SEO http://www.wdyl.com/ Regards, Shailendra Sial
Industry News | | IM_Learner0 -
Is it Google's new interface for search result?
Hi, While searching on Google, i came across a new search result page without underlines in the titles of search snippets. Is Google experimenting with something new or there is some problem in my browser. I checked it in Firefox but at the same time when i checked it on IE, normal page was visible. Regards photostream
Industry News | | IM_Learner0