Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can a CMS affect SEO?
-
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value.
However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored.
the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages.
hence my question can the cms have anything to do with it?
Im at a loss and go grey any help or advice would be great.
thanks in advance.
-
I want to say I agree with Tom I focused strictly on your CMS and as Tom said essentially you have been hurt by your lack of relevant root domains pointing to your site.
Unfortunately after penalty given with an excellent cleanup Google is a little more wary of everything you do. So when you try to earn these new links which will need to do to compete for specialist paints an extremely competitive keyword. Be extremely careful that you do not cross any boundaries.
Take a look at the information below as well I did quite a few scans on your site and hopefully that will be of some help to you.
Respectfully,
Thomas
-
to answer the 1st question. Of course a CMS can affect how website performs. Meaning some are built better than others. If you had a CMS that was to produce all flash content that would be a pretty bad CMS.
I honestly prefer WordPress it works beautifully with search engines as well as people. The important thing though is that you can create a website that is easy for the end user and accomplishes what they want because that's exactly what Google wants.
when I used a tool I use a lot from Internet marketing ninjas in order to scan your site for issues it was giving me a 408 error that error is
- "408 Request Timeout (Couldn't find the user in time)"
- you can see what I mean right here I attempted this 8 times.
I used a another tool screaming frog SEO spider I highly recommend this tool it is free for up to 500 pages though the Pro version gives you the ability to fix a lot of problems instantly.
http://www.screamingfrog.co.uk/seo-spider/
Here the results
https://app.box.com/files/0/f/550482746/1/f_11967719472 crawl overview
https://app.box.com/s/nvyyszluy9mb9rhx1ms6 redirect chain check
https://app.box.com/files/0/f/550482746/1/f_11967725394 all links
I would doubt the CMS has anything to do with your issues. Based on using this tool below called feed the bot
http://www.feedthebot.com/tools/spider/test.php
I was able to crawl your site with no problems. That replicates googles ability to crawl a website. If there was an issue with your CMS blocking Google bot I would've picked it up there
It seems your CMS is custom-made I have never heard of this particular one however that does not mean it's bad. I would recommend using WordPress if you you build the site for any reason. It is very search engine friendly and has a extremely large pool of developers.
Use some of the tools found in this link to scan for other issues
aside from that I would guess that your prior penalty may have something to do with a drop or he could be the lack of content one your site. Overall you do not have a lot of content meeting over 200 or 300 words per page I would start by issuing another question regarding whatever you find to be off about your site. Or something more detailed about what exactly you suspect is a problem why you think it's your CMS? I would really love to hear some more info about this I hope the data I've provided is able to tell you that I do not believe it is your CMS that is harming you.
Download screaming frog and use it
sincerely,
Thomas
-
Hi there
Well yes, a CMS can have an effect on SEO performance. If the CMS makes elements on the page uncrawlable, or the website load very slowly, this could have an adverse effect on your performance. Similarly, if the CMS produces a lot of duplicate webpages, URL or content, which can often be a problem with e-commerce sites, that could lead to algorithmic Panda penalties.
However, looking at your homepage, the Googlebot sees this on the page - so it looks as though everything is fine with its crawl there. In addition, your site load speed appears to be good. I also can't find any obvious duplicate content or URL issues - the search function works well and each product listing looks to have good unique content, with no duplications of the pages (at least at very first glance).
So your CMS, at first glance, looks to be working really well. The issue that I see is that, as a result of your bad backlink cleanup, you have a very small amount of links pointing to your domain. Majestic SEO is reporting that you have gone from a peak of 9000 backlinks and 1000 root domains to just 69 backlinks and 25 root domains. That is a huge reduction in links. While being completely necessary, it essentially means that your off-site SEO is back to zero and so you need to earn more links. Now, it's about quality rather than quantity, but to give you a quick example: the top 5 results for "specialist paints" each have over 10,000 links to their domain.
You've done a great job with your onsite optimisation and an extremely thorough link removal process. What you're left with, however, is a site with very few links and so not a lot of power to help it increase its visibility in organic search. I would say that you need to replace the bad links you have had removed with strong, contextual and high-quality links in order to start performing well again.
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a sub-domain on a different server affect SEO?
I'm working with a company that has a hard-coded website on the root domain, and then a WordPress blog on a subdomain on a separate server. We're planning on implementing a hub and spoke model for their content, hosting the main hubs on the root domain and the linked articles on the blog. Is having the blog on a different server going to hinder our SEO efforts?
Technical SEO | | KaraParlin0 -
does <base> in html affect seo?
hey, just wanna know does <base> in head of website affect SEO? and if it's a yes, how?
Technical SEO | | m17001 -
Can an external firewall affect rankings?
For security reasons we are now routing traffic through an external firewall cum CDN. Our server and domain IPs remain the same, but any request is routed through an external IP, which then forwards the traffic. Would our rankings be affected because of IP changes? Thanks Sam
Technical SEO | | samgold0 -
SEO value of InDesign pages?
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset. If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
Technical SEO | | TheaterMania1 -
Can I have an H1 tag below an H2?
Quick question for you all - Is there an issue with me having an H1 tag physically below an H2 tag on a web page??
Technical SEO | | Pete40 -
Do Abbreviations Hurt SEO Results?
We have certain products that we've abbreviated since it's a bit too long. For example, the word Fair Trade Organic is one of our categories and we abbreviate it to FTO. If I put FTO on our meta tag titles and links instead of the actual word, would that provide a weaker result?
Technical SEO | | ckroaster0 -
Can hotlinking images from multiple sites be bad for SEO?
Hi, There's a very similar question already being discussed here, but it deals with hotlinking from a single site that is owned by the same person. I'm interested whether hotlinking images from multiple sites can be bad for SEO. The issue is that one of our bloggers has been hotlinking all the images he uses, sometimes there are 3 or 4 images per blog from different domains. We know that hotlinking is frowned upon, but can it affect us in the SERPs? Thanks, James
Technical SEO | | OptiBacUK0 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1