Best Practices for Google+
-
I have a client that has a decent following on Google+ on his personal account but his business profile doesn't have many people going to it. The law firm he owns has roughly 14 attorneys and all of them write for their blog. Since they are all new to Google+ except for him, I'm wondering what everyone things that the best practice is to get the information shared. When we post the information on his personal personal profile, he generally gets between 50 - 75 +1s and a dozen or so shares. If we put it on the business profile we don't get more than 10. The issue is when one of the attorney's that is new to G+ posts on their timeline and then we share it via the business, we then have to share it via the owners timeline to get any traction.
We need to build followers for each of the attorneys new to G+, that's obvious, but what do we do in the mean time? Since the owner is also the brand, what is your suggestion of the best strategy?
-
we are in retail and we have found offering prizes etc that can only be won if you +1 or like a page has worked well for us. Rafflecopter has been a useful tool to help entice people to follow other aspects of our social campaigns.
-
Agreed. Content should be unique wherever you post it. Re-sharing content occasionally might be OK, but as a social media user, I wouldn't follow two accounts that post the exact same information. I'd stick to focusing on one page.
-
We are doing exactly what you mentioned. We post now via G+ business page and then share it via the owner. We've asked people to follow the page but why would someone want to follow to things that are exactly the same? If he's just sharing what the business posts, there isn't much value in following both. What do you think?
-
Hello,
Simple one but have you tried asking the followers to +1 the page?
You can also post on the business page and get him to share to help slowly migrate it over. The reason its working its because your keeping the effort with that one page make the business page worth +1 and over time it will come.
Like SEO it takes time and you need to connect with people, you can also use the hangout feature which is great for connecting and finding out some stuff from your audience.
Hope that helps a bit.
-
When I took over our G+ account, we had 50 followers, and we now have more than 353K. Here are some suggestions (pretty much standard across all social media):
- Start by observing and interacting. Purely pushing content and trying to gain 'numbers' isn't productive, and users don't respond well. Join communities that share your interests, and begin interacting and finding out what people look for.
- Conduct hangouts. If you have a valuable message to share, break it down in an accessible way through a hangout. Here are some great tips from Fraser Cain https://plus.google.com/+FraserCain/posts/PaeeynDx34L
- Create content. Content is king everywhere and the same goes for G+. To quote an old editor friend, "People don't want products, they want solutions." Find out where there's a need, and create the solution.
- Don't just share your own content with links. Despite the grillion articles out there today touting social as a great way to 'build links' it's completely see-through when that's all you're doing. Share other people's stuff. Post fun stuff that doesn't include a link to your content occasionally.
- Trending. Find out what's trending, and how you can fit in naturally. Don't just push a piece of content and slap a trending hashtag, but see where you can fit into the trends.
Hope this helps!
Lisa
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LinkedIn Versus Google Adwords for B to B Advertising
Does anyone have experience with LinkedIn and Google Adwords for B+B advertising? I own a commercial real estate agency in Manhattan. We aim to generate qualified leads of business tenants seeking to rent office or loft space. The advertising is not meant to build an image or branding. Approximate total adverting budget is $3,000-$5,000/month. LinkedIn appears to have the advantage in being able to target a particular demographic (industry, geography, job function, size of company). But I wonder if it is not geared towards branding rather than generating warm leads. In terms of cost and quality of leads does anyone have insight as to how these two platforms compare? Thanks, Alan Rosinsky
Branding | | Kingalan11 -
Really, what are the benefits of creating a Google Brand page for an e-commerce site?
We have a jewellery store client who already have a Google My Business page set up for its store front business. Should we also create a Google Brand page for its e-commerce site (which has a different business name to the jewellery store)? This client already has a pretty robust Facebook profile. Is it worth it maintaining a Brand page then - since it targets Google plus users?
Branding | | Gavo
And what are the chances of a Brand page appearing on search results when you're not a Nike or a Calvin Klein? Thanks heaps in anticipation of your response.0 -
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
The brand drop down doesn't seem to be appearing for any brands in google.com.hk. Is it something which needs to be set up and registered, or automatically rolled out by Google?
In google.com.hk SERPs the brand drop down doesn't seem to be appearing for any brands. Is it something which needs to be set up and registered, or automatically rolled out by Google? And if so is Google just slow rolling out in this part of the world? Thanks
Branding | | seanfhutchinson0 -
Inclusion in the Google Knowledge Graph, Positive Benefits and Outcomes
Mozzers, Google has recently begun to include some of our blog content within its knowledge graph, Not our company data for the branded searches, but within the results for general FAQ style questions and queries common to our industry. In a couple of cases using our content over Wikipedia which was really pleasing 🙂 My thinking is that this is not just general luck but that google likes our technical blog content and even as far as to promote it themselves and sees us as authoritative in this industry/field ? I see this as an opportunity to continue publishing if anything increase the frequency for this style of content to build up authority in this sector in the hope that google will look at our brand and maybe even our search positioning favorably. (Similar to the idea behind author rank possibly?) Just wanted some general opinions from some knowledgeable Mozzers on this or if maybe i am thinking too far into it? Maybe there is something i should be looking at to further improve how favorably google looks at our content for inclusion in its knowledge graph? Thanks James
Branding | | Antony_Towle0 -
Image shown in Google SERPs
Hi, I was just wondering if anyone can help. Is there any way to change the image displayed for a brand image in Google SERPs? See screenshot below. The image of the BBQs and iPod links to an old blog post. We'd like this changed ideally. Thanks! iGjZzl8
Branding | | oneserve0 -
YouTube won't let me disconnect a Google+ business page from my channel.
Hello! Here is a good one. My YouTube channel is connected to a Google+ page a created by accident. Since I named this accidental page as a business, when I go into advanced setting to disconnect it from YouTube, it says "This feature is not available for this account." Does anyone know a way around this? I don't want to have to rebuild my Google+ page on the new, accidental page. I have put quite a bit of time onto my current page and would like to get it hooked up to YouTube. Please help! Thank you!
Branding | | sarita3450 -
How to get Google to link external review sites in Google Places
Hi, I have several company profiles in Google Places and Google Sites, I also have the same profiles for those companies in review sites like Yelp! and so on. I have seen that other sites have links on the bottom where Google points to those external review sites, but that doesn't happen for me yet, is there a way to tell Google that I have profiles on other review sites so they can link them or is it Google whenever they find them that will link them? Here's an example: http://maps.google.com/maps/place?cid=14126341780178539960&hl=en At the bottom you'll see that it says: Reviews from around the web Now this is one of mine: http://maps.google.com/maps/place?cid=12168877126282825032&hl=en Now how do I get that line at the bottom provided that I know there are reviews out there in other sites? Is there something I can do? Or is it all about Google doing it whenever they see fit? Thank you!
Branding | | tass0