Is it possible to get job pages in the SERPs to compete against the likes on Monster and Indeed?
-
Is it possible to get job pages in the SERPs to compete against the likes on Monster and Indeed?
I'm looking to build specific pages for jobs that are posted on our website, but I feel it's a tough challenge for any site to compete? Are there better options?
-
I've worked on niche job sites that rank well on page-one for job searches in their niche even though indeed, careerbuilder, craigslist, and others also compete for it. If you're focused on your niche and partner with schools, employers and others who serve or require resources from personnel in that niche, you can get the links you need to rank. I just takes work.
-
Monster and Indeed pretty much have the job-related searches locked up unfortunately. It would be a waste of time trying to compete with them, unless you get luck and are able to outrank them on a long tail keyword - but even then you might not get the results your looking for (as far as traffic goes).
Some marketing association sites will charge you to post a job, others won't, it depends on the association.
You might be better served with referral traffic and social media traffic. Post the job to Linkedin and see what happens?
-
I feel it won't be much easier even with long tail keywords using location etc. They seem to have it wrapped up pretty well.
Wouldn't the local marketing associations be similar to what Monster or Indeed do too? Unless there is minimal costs involved compared to these bigger sites?
-
You will have a hard time competing with Monster and Indeed for job-related broad match keywords, but you might have better luck with long tail keywords.
You could also look at posting to popular niche directories for the type of work you are looking to hire for. If you are looking for a developer or designer, StackOverflow has a job board. If you are looking to hire a marketing oriented job, Inbound.org also has a jobs board. Where I live (in Minnesota, USA) we have a local marketing association that also has a job board that gets a lot of attention and traffic - so much so that showing up in the SERPs isn't even necessary. Perhaps you have a similar place to put your postings?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Few pages without SSL
Hi, A website is not fully secured with a SSL certificate.
Intermediate & Advanced SEO | | AdenaSEO
Approx 97% of the pages on the website are secured. A few pages are unfortunately not secured with a SSL certificate, because otherwise some functions on those pages do not work. It's a website where you can play online games. These games do not work with an SSL connection. Is there anything we have to consider or optimize?
Because, for example when we click on the secure lock icon in the browser, the following notice.
Your connection to this site is not fully secured Can this harm the Google ranking? Regards,
Tom1 -
Author Byline in Page Title in SERP
I was exploring my company's visibility in Google News results, and I noticed the author byline in a recently published article was being pulled into the page title in the SERP. See the attached image for a screenshot. It makes it sound awkward: "How to Find the Best Cannabis Experience and High for You Patrick..." - as if we're explaining it to some guy named Patrick? We have the byline the same way in all other posts, but this is the first I've seen this happen. Has anyone seen/had this happen, and if so, have any ways to prevent it? Thanks in advance for any insights! Here's the post URL: https://www.leafly.com/news/cannabis-101/how-to-find-best-cannabis-experience-high csvmF
Intermediate & Advanced SEO | | davidkaralisjr0 -
Category Pages
I'm debating on what the best category structure is for a recipe website and was looking to get some advice. It's a recipe/travel/health fitness blog but recipes reign on the site. Should it be: Option A website name\recipe\type of recipe\URL of specific recipe or Option B website name\type of recipe\url of specific recipe (and just cut out the 'recipe' category name) Any advise would be appreciated! Thanks!
Intermediate & Advanced SEO | | Rich-DC0 -
Erratic Behaviour In The SERPS
I am seeing some really erratic behaviour in the SERPS just now. We have 2 domains a .com and .co.uk The .com is holding fine on page 1 however the .co.uk is jumping from page 1 to page 4 almost on a daily basis. Now, we are aware that our link profile is not the best on this domain and we are working on this just now creating more quality content/links. If this was a penalty surely it would drop to page 4 and stay there... This bouncing around seems very strange..... We have updated the on page content etc to make sure that we are following all best practices but nothing seems to be working... Has anyone else experienced this kind of problem? Matthew
Intermediate & Advanced SEO | | EwanFisher0 -
Taking up the entire serp
Hey guys, I tried to search across the q&a for an answer but came up with nothing for this. I'm competing well for our keyword rankings with 20 keywords, 13 of which on the first page and 9 in the top 3. Which is great! But what we are interested in doing is taking over the rankings. Currently competitors reside around us in the serps taking up the remainder of traffic. We are considering creating new websites and competing on the same keywords to rank and eventually take over the google rankings for our products. So that if you were to look to buy 'purple buttons' the top 5 websites sell these but are owned by ourselves. The question is. Has anyone else done this? What are googles views? Are there any traps that we could run into? As far as I see it the only real issues we could run into are with google on a moral basis. Thoughts?
Intermediate & Advanced SEO | | AdenBrands0 -
Duplicate page content and Duplicate page title errors
Hi, I'm new to SeoMoz and to this forum. I've started a new campaign on my site and got back loads of error. Most of them are Duplicate page content and Duplicate page title errors. I know I have some duplicate titles but I don't have any duplicate content. I'm not a web developer and not so expert but I have the impression that the crawler is following all my internal links (Infact I have also plenty of warnings saying "Too many on-page links". Do you think this is the cause of my errors? Should I implement the nofollow on all internal links? I'm working with Joomla. Thanks a lot for your help Marco
Intermediate & Advanced SEO | | marcodublin0 -
Why duplicate content for same page?
Hi, My SEOMOZ crawl diagnostic warn me about duplicate content. However, to me the content is not duplicated. For instance it would give me something like: (URLs/Internal Links/External Links/Page Authority/Linking Root Domains) http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110516 /1/1/31/2 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110711 0/0/1/0 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110811 0/0/1/0 http://www.nuxeo.com/en/about/contact?utm_source=enews&utm_medium=email&utm_campaign=enews20110911 0/0/1/0 Why is this seen as duplicate content when it is only URL with campaign tracking codes to the same content? Do I need to clean this?Thanks for answer
Intermediate & Advanced SEO | | nuxeo0