Why did I fall off the SERP for my url query? Im i being penalized?
-
The website is privateequityfirms.com, We would rank as high as 4th behind wikipedia from the query "private equity firms" but recently dropped to 77th for no reason. All my other keywords seem to no affected? whats going on, Im i being penalized?
I attached GWT search query info
Thanks,
-
I cant pinpoint the date but it has been in the last 3-4 weeks. We have never purchased links in the past. As for the Panda algorithm we were ranking as high as third for the term with all those slim content pages so i dont think that is it, but ill look more into it. We have two versions of the site, a paid and example. So it shows 2x the pages when a site: search is done, the HTTP and the HTTPS. That is something we are working on fixing.
Thanks for you help and if you have any other idea what could be causing this please share.
I also added another picture showing the drop, maybe its more helpful
-
Hey,
First off thanks for the response, We recently added a sitemap to the site. It is an online database so its a custom site map that changes constantly and Yes im seeing a drop on yahoo and Bing. I do not have any messages in GWT. I don't believe we have both, but like I said before it was ranking around 4th before the drastic drop.
I also added another picture showing the drop.
Thanks again for the help.
-
Can you pinpoint when the drop happened?
Have you purchased links in the past? A number of link networks have been deindexed lately.
It's possible that you could have issues with the Panda algorithm, although don't take this info to the bank as I have only spent about 10 minutes or so looking at your site. When I did a site: search I see that Google has over 94,000 pages of your site indexed. The majority of them have what could be called thin content. I see a lot of definition pages that contain one or two lines of text and also company portfolio pages like this one (http://privateequityfirms.com/portfolio-company/Captain+Tortue+Group) that don't really contain much info. Having tens of thousands of pages in the index that don't offer significant value to readers can be a sign of low quality and can cause the Panda algorithm to look unfavorably on the entire site.
If this is the case, then the answer could be to noindex all of the definition and portfolio pages.
-
Have you made any changes to your site recently that might have affected this? Perhaps put a robots.txt file or robots meta tag in that blocked the page that was ranking for this term? Have you seen traffic for this term drop in Bing and Yahoo at all? Do you have any messages at all in GWT?
Do you have both www and non-www verified in GWT? Maybe the non-www is ranking for this term, and you've only verified the www, which isn't ranking?
-
Hey,
I fixed the image and no i did not receive a manual penalty.
Thanks!
-
Can't see the image.
Please use imgurl as suggested by Moz.
Did you receive any manual penalty? (check in GWT).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Parameters
Hi Moz Community, I'm working on a website that has URL parameters. After crawling the site, I've implemented canonical tags to all these URLs to prevent them from getting indexed by Google. However, today I've found out that Google has indexed plenty of URL parameters.. 1-Some of these URLs has canonical tags yet they are still indexed and live. 2- Some can't be discovered through site crawling and they are result in 5xx server error. Is there anything else that I can do (other than adding canonical tags) + how can I discover URL parameters indexed but not visible through site crawling? Thanks in advance!
Intermediate & Advanced SEO | | bbop330 -
URL Parameters, Forms & SEO
Hi I have some pages on the site which have a quote form, in my site crawl I see these showing as duplicate content - my webmaster says this isn't the case, but I'm not sure. Landing page - https://www.key.co.uk/en/key/high-esd-chairs Page with form - https://www.key.co.uk/en/key/high-esd-chairs?quote-form - this also somehow has a canonical on it pointing to https://www.key.co.uk/en/key/high-esd-chairs?quote-form Which neither of us have added. I'm thinking we need to get the canonical needs to be updated to https://www.key.co.uk/en/key/high-esd-chairs Is it worth doing this for all these pages or am I worrying about nothing? Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Multi URL treated as one?
I had previous asked this question, where the issue turned out to be that I didn't have all the URLs in Google Search console. Whoops! So I have added 4 properties that are really all the same property: https:// https://www http:// http://www I have added all of these. This has raised a few more questions: Can I get Google Search Console to treat these (and even group these together) to show as one property? Right now they are all listed separately. I know in Site Settings you can set a Preferred Site. Even so, they show as separate sites with data separately. Can I merge these? What about Moz? Should I do something similar to see traffic for each of these in Moz? It looks like we are missing a ton of info. Does Moz get this from GSC automatically? What about sitemaps? Can I fix this in sitemaps? Do I need separate sitemaps for each property?
Intermediate & Advanced SEO | | TapGoods0 -
Mixing static.htm urls and dynamic urls on a Windows IIS Server?
Hi all, We've had a website originally built using static html with .htm extensions ranking well in Google hence we want to keep those pages/urls. We are on a dedicated sever (Windows IIS). However our developer has custom made a new DYNAMIC section for the site which shows new added products dynamically and allows them to be booked online via shopping cart. We are having problems displaying them both on the same domain even if we put the dynamic section withing its own subfolder and keep the static htms in the root. Is it possible to have both function on IIS (even if they may have to function a little separately)? Does anyone have previous experience of this kind of issue or a way of making both work? What setup do we need to do on the dedicated server.
Intermediate & Advanced SEO | | emerald0 -
Urls missing from product_cat sitemap
I'm using Yoast SEO plugin to generate XML sitemaps on my e-commerce site (woocommerce). I recently changed the category structure and now only 25 of about 75 product categories are included. Is there a way to manually include urls or what is the best way to have them all indexed in the sitemap?
Intermediate & Advanced SEO | | kisen0 -
Erratic Behaviour In The SERPS
I am seeing some really erratic behaviour in the SERPS just now. We have 2 domains a .com and .co.uk The .com is holding fine on page 1 however the .co.uk is jumping from page 1 to page 4 almost on a daily basis. Now, we are aware that our link profile is not the best on this domain and we are working on this just now creating more quality content/links. If this was a penalty surely it would drop to page 4 and stay there... This bouncing around seems very strange..... We have updated the on page content etc to make sure that we are following all best practices but nothing seems to be working... Has anyone else experienced this kind of problem? Matthew
Intermediate & Advanced SEO | | EwanFisher0 -
Renaming a URL
Hi, If we rename a URL (below) http://www.opentext.com/2/global/company/company-ecm-positioning.htm
Intermediate & Advanced SEO | | pstables
to http://www.opentext.com/2/global/products/enterprise-content-management.htm (or something similar) Would search engines recognize that as a new page altogether? I know they would need to reindex it accordingly, so in theory it is kind of a "new" page. But the reason for doing this is to maintain the page's metrics (inbound links, authority, social activity, etc) instead of creating a new page from scratch. The page has been indexed highly in the past, so we want to keep it active but optimize it better and redirect other internal content (that's being phased out) to it to juice it up even more. Thanks in advance!
Greg0 -
Brackets in a URL String
Was talking with a friend about this the other day. Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
Intermediate & Advanced SEO | | AU-SEO0