How can I do a competitve comparison on keywords
-
Is there a way in my MOZ to compare how we rank against some of our competitors for "specific" keywords?
I know in OSE I can perform a Link Metric comparison... but I want to actually do the same, but listing "keywords".
Thank you
-
Hey,
Thanks for the question. In your campaign settings you can enter up to three different competitors and view their rankings as compared to yours for any keywords you've entered to track.
If you're looking for a standalone on-the-fly rankings you can check out the rank tracker (https://moz.com/researchtools/rank-tracker) but that won't automatically show it compared to you.
I hope that helps.
Cheers,
Joel. -
In Moz, one of the best ways to look at your competition for specific keywords is to use the Keyword Difficulty tool: https://moz.com/researchtools/keyword-difficulty. You put in a keyword phrase and it will run a report that shows the top ranked pages for that keyword. Then, the basic report shows you the Page Authority, Domain Authority, number of links, and the search volume. Running an advanced report will give you even more metrics to look at that you can use to analyze why certain sites are ranking for that keyword phrase.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Difficulty Conflict
Hi Folks, I was doing reverse reengineering one website today. I put that website in Site Overview and for a specific KW "lesco bill estimator", KW difficulty appeared as 21 in the columns grid but when I clicked on this KW to check other stats like CTR and priority, etc it showed me a different difficulty which was 18. It is quite confusing for me, why there is a difference and which one is correct? For reference, website is "https://lescobillonline.net/" and I've mentioned that Keyword above. If someone answers this questions it could be helpful for others to understand the algo behind this situation or scenario. Thanks, MOZ Community ! Cheers. Shannon!
Link Explorer | | shannonelder60 -
How many keywords to put in each Keyword Matrix cell?
I'm currently developing a Keyword Matrix for my site, and i'm just wondering how many keywords I should be putting into each individual cell? From what I learned in MOZ academy, each cell of the matrix will be turned into a keyword list. This means that if I only have one keyword per cell, I'd only have one keyword list that corresponds to each cell in the Matrix. Would it be wrong to include multiple keywords for each cell and thus, multiple keyword lists corresponding to each individual cell? Thanks!
Link Explorer | | jessica.extension0 -
Can I change the Link Explorer from check with Google US?
I'm trying to check the ranking keywords for a specific article with the Link Explorer, but when I hover over Ranking Keywords on the Overview it tells me that it's looking on Google US. We're a UK based company and the keywords we're trying to rank for are UK based - is there a way of changing this to match?
Link Explorer | | Kestra0 -
Apart from spying on competitors back link what else can be done in MOZ?
I've recently started trail version in MOZ and I want to explore every possible way that can help me in building my website better. My website Sanctum Consulting (Visas and Immigration)
Link Explorer | | Manifeat90 -
Can you do custom date comparisons in Moz?
The only options I see in the tab is weekly and monthly. What if, for example, I wanted to compare stats over a 3 month period? Or compare stats from the same month last year? Is that possible? Or even the stats from the beginning of a campaign? Do you have to manually track them?
Link Explorer | | trypm1 -
SEO report for specific pages (not just based on keyword analysis)
Hi, i am after a report where i can type in a URL nd get SPECIFIC details on how to exactly optimise a SPECIFIC page (not just the home page) for better organic results. A complete overview to everything in relation to tags, images tags, headers etc etc. I am yet to find the ability to get such a report with your service. COudl you please advise how i can do so. Thanks
Link Explorer | | andrewlos0 -
Can I increase my DA with backlinks pointing to the www version ?
Hello Guys, I hope I am posting this in the right section... I was wondering something... I use the www version for my website, So I set the cannonicalisation and the 301 Redirect of non-www to www version. But I checked my website on MOZ (Open Site Explorer) and when I type in mywebsite.com I get 19 DA and 1 PA. When I typed in www,mywebsite.com I get 19 DA and 32 PA. So i would like to have some clarifications about how their domain authority and page authority system work. My PA of the www version is higher than my DA because almost all my link point to the www version and I do the 301 redirect. ? But how can I increase my DA if I focus on building backlink to the www version of my website ? Should I build link to the non-www version of my website to increase my DA even if I use the www version for my website ? If I build backlink to the non-www version, will it increase the PA of the www version since it's has a 301 redirect ? If I build backlink to the www version of my website will it increase the DA of my website ? Im really confused here so any help and clarification from you guys will be really appreciated. Thank You.
Link Explorer | | majesticlub0