How can I do a competitve comparison on keywords
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Is there a way in my MOZ to compare how we rank against some of our competitors for "specific" keywords?
I know in OSE I can perform a Link Metric comparison... but I want to actually do the same, but listing "keywords".
Thank you
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Hey,
Thanks for the question. In your campaign settings you can enter up to three different competitors and view their rankings as compared to yours for any keywords you've entered to track.
If you're looking for a standalone on-the-fly rankings you can check out the rank tracker (https://moz.com/researchtools/rank-tracker) but that won't automatically show it compared to you.
I hope that helps.
Cheers,
Joel. -
In Moz, one of the best ways to look at your competition for specific keywords is to use the Keyword Difficulty tool: https://moz.com/researchtools/keyword-difficulty. You put in a keyword phrase and it will run a report that shows the top ranked pages for that keyword. Then, the basic report shows you the Page Authority, Domain Authority, number of links, and the search volume. Running an advanced report will give you even more metrics to look at that you can use to analyze why certain sites are ranking for that keyword phrase.
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