Social Signals Inquiry Regarding Competitor
-
There is a competitor in my sites industry, and per various tools like opensitexplorer, quicksprout, and searchmetrics, they have an evenly amount of massive (100k+ per page) facebook social signals (likes, shares, comments) to around 25-50 of their top pages on their site.
They have no social media presence in terms of a fan page, and they rank on the first page for almost every single keyword that is niche related.
How could it be possible to naturally have the same number of facebook social signals to all of your top pages?
What have they done to even accomplish this, and is it only a matter of time before Google recognizes the black hat tactics they've put in place to manipulate the search engines?
-
Since it is shares and likes in a matching number for each page it sounds like the probably bought a service from a site like Fiverr to give them a certain amount of shares, follows, re-tweets, etc. They could also be using a program like Synnd to automatically get social shares.
Either way, I wouldn't spend much time worrying about it.
-
Without much more information, I can only say that Google isn't likely to ban a site manipulating signals they don't appear to value. Keep checking on the organic side.
-
Id prefer to keep the competitor and industry confidential. These aren't followers that they have, it's shares likes and comments to their top pages on their site. The same total number of these signals are going to each top page per ose and search metrics.
-
This is really broad. Can you give me the industry? How about the competitor?
Google 'dialed down' 'social signals' a couple years ago. Social is almost nil if all they're doing is buying followers. You're far more likely to find an answer on the organic side.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Knowing audience through social share
Is there any way I can search on Google or use any tool to find my audiences who have shared my blog post on Facebook, Twitter or LinkedIn or anywhere else? If Moz provides this functionality then where can i find it. Also, How can i find the same information on competitors blog?
Social Media | | musigma0 -
Hootsuite Vs Sprout Social for social media management
Can you please tell me if hoot suite or sprout social is a better option when it comes ot managing social media? Corn
Social Media | | netlover0 -
How is your social media profile?
Hi At the moment im trying to make a social media strategy for the company i work in, whcis is a big insurance company. Of course i want to add value on the different social media, but i also want to take into account which value the social media can add to my SEO. Facebook
Social Media | | Petersen11
We have a profile on Facebook, with around 5.000 likes, and as far as im concerned the important thing on Facebook is to get people to share your links? Google+ At the moment we dont have a Google+ account, but my suggestion would be that we create one . maybe not to generate alot of content, but in order to get more info on the branded search results - and i have a presumption that Google will put more and more emphasis on Google+ in the updates that lies ahead. Twitter We have a profile, but are there anything we could do in order to optimize the SEO-effect via Twitter - what i have heard is that because their links are no-follow it dosent have any effect on SEO. Instagram
Is there anything to gain on SEO if you create a profile on Instagram? Please let me hear your views on this. Thanks in advance.0 -
How Social Shares on One Page Affects Sitewide Authority
If you have a great resource on your site that earns a lot of social shares, does that improve the authority of your entire site or just that single page in the eyes of Google?
Social Media | | Charlessipe0 -
Myth or Fact: Social Media Dashboards Bad for SEO?
I want to start using HootSuite to pre-schedule Facebook/Twitter updates, but am plagued by nagging concerns because I have heard that HootSuite may impact SEO in a negative way. Is this truth or bull? If it i true, how so, specifically? And can anything be done to mitigate the negative SEO factors? Also, does anyone prefer another dashboard over HootSuite? Thanks in advance for your inputs!
Social Media | | 406lucy0 -
Why aren't social interactions showing any data? It was last week, but now displays nothing? Anyone know why this is?
Hi, As I look through the various accounts I work on I can no longer see any data from the social interaction on Facebook or Twitter. This now means that no data is displayed about growth rate etc. Does anyone know why this is? Thanks, Adam
Social Media | | adamgthorndike0 -
What are different strategies to achieve a strong social presence for clients in multiple industries? How do you best leverage your time?
I just finished watching the mozinar on "The End of Search Without Social" mozinar, and I have so many points that I want to implement for our agency. The problem I see is that we have clients in about 20 different industries. How do you create strong social relationships in each of these industries for your clients? It seems that you could have more influence if you built all into your own personal profiles or your SEO company's to create that great fan base. Anyone have success in doing it across the board? Thanks!
Social Media | | esztanyo0 -
List Your Top Social Media Sites
With Rands latest Blog post about social media linkage and sharing, and upon the discovery of quora.com in his post, I was wondering what other important ones I might be missing? There are certain obvious ones: Facebook Foursquare Twitter Linkedin Merchant Circle Do you guys know of any others that you find important, or see as useful in the near future?
Social Media | | dignan990