Flash site ranking well for a competitive keyword
-
Hello Mozzers,
Thought we'd get the group's opinion on this: This site (power lead generation) is ranking for the keyword "lead generation" on Google.ca at the 5th position organically . It's performing even better than some of the better optimized sites with more content related to this keyword. Any input would be appreciated.
Cheers,
SEO5..
-
Thanks Brady, the backlink profile looks clean.
-
The TLD element is definitely a strong point.
Something else to consider: have you investigated the website's backlink profile? Especially given the industry, I wouldn't doubt there was some manipulative link practices going on with the anchor text "lead generation" from spammy sites.
Just a thought.
-
Thanks for putting this one out there. This would probably make for a pretty interesting case study. You might as well track it.
They aren't doing anything that would help a flash site work with on-page. Though there is a title attribute for Power Lead Generation.
-
Thanks Travis,
It does seem like the .ca is playing a big part in their rankings. I agree, would be very surprised if the site keeps ranking in the long haul.
-
I would side on the fact that it's a partial match domain which was created in 2006. As Takeshi stated, the .ca TLD is definitely helping as well. It appears that they have a lot of branded/partial match anchor text.
The site appears to be getting a lot of links from jobs.to and nowtoronto.com. There are a few more referring .ca TLDs. It doesn't appear they're really trying to link build, so much as posting on job boards. The links aren't terribly high quality, but the quite a few of the referring domains are.
I wouldn't count on this site to rank well in the long game.
-
Thanks Takeshi, appreciate your input.
-
I would guess because it is on the .ca TLD. Google's international search engines favor sites that are on country specific TLDs. Also, the domain is a partial exact match, which still gives sites a small boost when it comes to ranking.
The interactive Flash site may also have positive user metrics (time on site, # of pages visited) which could also help boost its rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Urgent help needed for site move with major ranking loss
URGENT HELP/ADVICE NEEDED I am so stressed and worried about my website domain change. I desperately need advice as soon as possible. I will try my best to keep this as brief as possible. I have owned and operated my punk clothing business online at the URL toofastonline.com for 15 years now. And for a long long time we ranked #1 for punk clothing on Google & life was good. However, thanks to the arrival of several cheap marketplaces and other unanticipated changes our ranking dropped considerably. The last few years have been extremely hard on us, to say the least, we came really close to losing the business altogether. But finally after lots of hard work & long hours, things started to improve. Ranking went back up, and we were busy again. I had been toying with the idea of buying the domain TooFast.com for about 10 years, but I never had the money to do it until this now, so I made the leap and as of Jan 9, toofastonline.com became toofast.com. Unfortunately, I now know that I set up the domain change hastily, without doing any of the pre-work Google suggests to do. I didn’t know it then but I did it wrong. And our site which wasranking #7 for punk clothing on Jan. 8th is now number 51 and today is only Jan 24th! I AM PANICKING. I have looked for help, posting jobs on Shopify Experts site several times now, opening accounts with MOZ and SEM Rush, spending countless hours on the phone with GoDaddy, Shopify and even long chats with Google. I have spent all day everyday for the past two weeks trying fix everything to no avail. No one can start on my site issues fast enough. And I have been given so much wrong information that I feel like I have done irreparable damage. I was (am) not qualified to make this kind of a site change alone. Too much was done too fast and without any real working knowledge Google SEO. My brother was the SEO guy and since he left the business I have just been struggling along with it, just trying to keep my head above water. So now for the big question: Should I temporarily change my Shopify stores domain back to toofastonline.com? This way I couldstart at the beginning, fix all the 404 redirects, fix the 301 redirects, clean up code, get the site in top working condition, and then, as Google suggests in theirGoogle Search Console Change of Address Toolstart to do the change of address in small sections, I can not afford to make any more reckless decisions. I have started and stopped, updated, fixed, changed and tried to fix again too many times now. I dont want Google to think I am trying something shady.. I’m not, I just don’t know what I’m doing, and I need help. Here is as much info as I can think of, I am more than willing to pay for help or do the work myself, as long as what I am doing is the right thing. Any and all help/advice/offers are welcome! Maureen CONTACT DETAILS: NAME: Maureen Keough, Owner EM:<a style="-webkit-text-size-adjust: 100%;">Maureen@TooFast.com</a> PH: 856-599-1675 (W) DETAILS OF OUR SET-UP THE APPS & SERVICES WE USE: Google Admin / G-Suite User Gmail for emails Godaddy holds our domains Shopify hosts our storefront. My Shopify store was located at TooFastOnline.com for about 5 years Our Domain Changed From toofastonline.com to toofast.com on Jan 9 In Godaddy both toofastonline.com is being forwarded to toofast.com In Shopify I added toofast.com, made it my primary domain, but left toofastonline.com in there but it is just redirecting to toofast.com. STEPS TAKEN TO CHANGE | ADD | VERIFY THE NEW DOMAIN GoDaddy DNS Records Both Sites - Updated Pointing to Shopify’s IP Address GoDaddy Subdomains For TooFastOnline.com - Redirected But Causing SSL/HTTPS/Privacy errors GoDaddy Subdomains For TooFast.com - Added But Causing SSL/HTTPS/Privacy errors Google Admin - Updated Gmail MX Records TooFast - Added and Updated Gmail MX Records TooFastOnline - Unchanged Google Merchant Center - Updated TooFastOnline is now TooFast Google Merchant Product Feed- Updated TooFastOnline is now TooFast Google Ads - Finally got the New Feed Approved and It is Working Google Search Console - Updated I Think Sitemaps - Added and Asked To Crawl Google Analytics Added TooFast As A Property Seems To Be Working Google Analytics Tag Updated in Shopify Admin Google Search Console - Requested to Move TooFastOnline.com to TooFast.com, still not done. No Redirects were made prior to the “Move” All Social Media Channels Links were Updated By Us Mailerlite MX Records For Bulk Emails - Updated/Verified
Intermediate & Advanced SEO | | TooFast130 -
How do i rank for 1000 keywords?
i have dr 25 and 200 referring domains and ranking for 90 kws in usa. i saw this trend that if you rank for more kws then chances are that you can rank for those high traffic kws in 1 to 5 positions. what i mean is that it increases your odds ? possible answer1 :increase dr and da both and ur and pa ( ahrefs and moz) i know pagerank matters but these are some metrics we can look at for right now possible answer 2 : get a lot of backlinks maybe from same site but how does my backlinks can help me to rank for 1000 kws so that i can have at least 100 kws to rank in position 1 to 5? detailed answers will defi be appreciated
Intermediate & Advanced SEO | | Sam09schulz0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
If linking to contextual sites is beneficial for SE rankings, what impact does the re=“nofollow” attribute have when applied to these outbound contextual links?
Communities, opinion-formers, even Google representatives, seem to offer a consensus that linking to quality, relevant sites is good practice and therefore beneficial for SEO. Does this still apply when the outbound links are "nofollow"? Is there any good research on this out there?
Intermediate & Advanced SEO | | danielpressley0 -
How to combine 2 pages (same domain) that rank for same keyword?
Hi Mozzers, A quick question. In the last few months I have noticed that for a number of keywords I am having 2 different pages on my domain show up in the SERP. Always right next to each other (for example, position #7 and #8 or #3 and #4). So in the SERP it looks something like: www.mycompetition1.com www.mycompetition2.com www.mywebsite.com/page1.html
Intermediate & Advanced SEO | | rayvensoft
4) www.mywebsite.com**/page2.html**
5) www.mycompetition3.com Now, I actually need both pages since the content on both pages is different - but on the same topic. Both pages have links to them, but page1.html always tends to have more. So, what is the best practice to tell Google that I only want 1 page to rank? Of course, the idea is that by combining the SEO Juice of both pages, I can push my way up to position 2 or 1. Does anybody have any experience in this? Any advice is much appreciated.0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Why our site dropped in rank for a main keyword
Hello, Our site nlpca(dot)com dropped in rank for a few terms, including the main term "NLP". Could you look at our site and tell us what might be the cause? Thank you so much, Bob
Intermediate & Advanced SEO | | BobGW0 -
Blog - on the domain or place on separate site, now that Panda ranks for bounce, TOP, depth of visit
Over 10 years ago, we decided to run our blog external to our main website. contrary to conventional wisdom then, we thought we’d have more control/opps for generating external anchor text links, plus working in a bona fide blog software environment (WP). As we had hoped, the blog generated alot of strong inbound links, captured inbound links of it own from other sites and I think, helped improve our SERPs and traffic. Once the blog was established and with the redesign of the website, we capitulated, and finally moved the blog onto the main domain. After reading a number of pieces on Panda and the new reality of SEO, sounds like bounce rates (in particular), time on page, and other GA measures may have a more profound influence on google rankings now. Given that blogs are notoriously for high bounce rates (ours is), low time on site, depth of visit, seems logical that it adversely affects our site averages for the main domain). Is it time to re-consider pulling our blog off the main domain to reassert the ‘true’ GA measures of the main domain? I guess it still gets down to the question... is the advantage of all the inbound links to the blog on the main domain of greater value than moving the blog off-site and reasserting better 'site stats' for google's pando algo? Thanks.
Intermediate & Advanced SEO | | ahw0