Redirect to get better ranking
-
I have three pages of my website ranking for a keyword: landing page and two blogposts. They all rank on top of page 2 (positions 11-13).If I redirect these articles to the landing page, will it help to bring it up in rankings?
-
Possibly, but as Keri says, it comes with substantial risks as well. I did a video post about this awhile back that may be worth watching:
http://moz.com/blog/save-your-website-with-redirects
I'd make sure your supplemental pages link appropriately to the landing page, and make any necessary on-page improvements before considering a redirect.
On the other hand, if the supplemental pages don't offer unique content or mostly consist of duplicate content, it may be appropriate to redirect.
Hope this helps! Best of luck with your SEO.
-
Thanks for your response, Keri!
I agree, it's not a long term strategy, but I'm really confused why it's happening. Our competitors have their landing pages ranking in top 5, we have three pages ranking on page 2
-
If you redirect those pages to the landing pages, the content that was helping those pages rank would be gone. It's not a long-term strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would cause a major drop in ranking for (images) on both desk top and mobile? Web rankings are holding OK?
Sometime between Nov 8th and Nov 11th are rankings on Google for images dropped substantially. Our web rankings are holding OK. any idea!
Technical SEO | | OCFurniture0 -
Redirecting homepage to subdirectory
Any issues with 301 redirecting a site's homepage to the English version subdirectory? Example: Original homepage: www.mysite.com New homepage: www.mysite.com/en/ The site is very old and very authoritative and trusted with lots of traffic.
Technical SEO | | SoulSurfer80 -
301 Redirect domain with penalty
Wondering if I could get a few views on this please... I have added an affiliate store to a domain I own, however I forgot to noindex the product pages which were duplicate content of the merchants. Despite a good deal of backlink building the site will not do much in the engines at all, doesn't even come up on the first few pages for it's own name! This suggests to me that I have a duplicate content penalty. Try as I may I cannot get it removed so am thinking of cloning the domain to a new domain, however, I do not want to lose the links I collected so I am planning on 301ing them. While I will not get all the link power moved over, I should at least get credit for some of them which will kick start the new domain. Can anyone forsee any potential issues with doing this? Is there a danger of 301ing a site with a penalty that the penalty would be carried over? I know there is no penalty on the links, no WMT warnings etc, it is the content causing the issue. Thanks, Carl
Technical SEO | | Grumpy_Carl0 -
Why did I drop ranking after setting up perm redirect, sitemap, and Google places??
I have a site that was ranking in the top two for my search terms. We had a funky url (it contained hyphens) and was advised to change it for SEO, so I setup a perm redirect through my web host (before it was a temporary one I think) At the same time I installed a sitemap plugin for Wordpress and also registered for a Google Places account. I can't remember the exact order I did this -- does it matter? Anyway, within a couple days of doing the above, my ranking dropped to the bottom of the second page. I would like to fix this, but I'm not sure. I need help please!
Technical SEO | | fsvatousek0 -
Redirection based on country and impact on rankings
I have a website that ranks number 1 in google.co.uk for its main key term and ranks number 4 in google.com.au. However i would rather that visitors in australia see domain.com.au rather than domain.co.uk. Is there a way to achieve this using some clever 301s without impacting the rankings in australia and so that the .com.au starts to rank in place of the .co.uk OR Would you advise launching a .com.au version of the site hosted separately with unique / re-written content on it.?
Technical SEO | | thefresh0 -
Should I change a 301 redirect?
I recently moved all the content from an old site to a new site on a new domain. I lost a significant amount of traffic as a result. There are 301 redirects for every page on the old site. Generally, these point to the same content as was on the relevant page of the old site. However, the 301 redirect for the homepage on the old site points to the homepage on the new site, not to the content from the old site homepage. I'm wondering whether to change the 301 to point at the content from the old site homepage. Any advice would be much appreciated.
Technical SEO | | seqal0 -
301 Redirects
Last year we merged 3 websites into 1 website and launched the new site in February. When developing the new site I created 301 redirects for all the pages from the old sites to the new site. Unfortunately when the new website was created the URLs were not optimised for search engines. I now need to optimised the page URLs. In theory I need to create new 301 redirects from this existing pages to the new optimised URLS. I am concerned that in a few years I might end up with a string of 301 redirects and if I break some links I might loose some ranking. How many redirects will link juice work for? I hope I'm clear here, if not I've attached a image showing what I'm doing. Thank you. unledfh.jpg
Technical SEO | | Seaward-Group0