How do I Improve Google Local search position
-
Hi,
I think its called local search position, what I'm referring to is when you do a search on a keyword and google lists not only the best matches but also usually the second match is a group of 3 businesses with telephone numbers, google reviews and at the bottom of the group it will say something like: "See results for <your keyword="">on a map. This is what I'm referring to. in anycase my question is if I click on the link to see more results on a map I'm listed as number 3, however on the search page before where the link is displayed which I just clicked on I'm not being listed and instead one business name is being listed three times, each of the listings uses the same address but a different telephone number, In addtion the business that is being listed three times is also listed in the results being returned above in this case position #1 for the keyword I have searched. I assume this has something to do with them also being listed in the group of local businesses below three time.. The business I'm interested in getting listed in this group of results is currently being listed page 2 position 5 for the keyword..</your>
Any suggestions would be greatly appreciated..
Thanks in advance..
-
Yes, a citation is mention of your business on the web. It's usually accompanied by all of your NAP data. The more citations you have (with consistant information) the more Google can trust you with a good ranking. (Because it is an indication that the company which is listed is indeed doing what they say they do and they are located at the place where they say they do.)
-
Hi,
thanks for the info could you please expand on what you mean by more local citations? are citations sites such as : Google Places/Local, Yahoo local, Foursquare, Hotfrog, Yelp and much more. as was described above by @westleysmits ?
-
Rob,
There are generally two separate factors that I would focus on: number of local citations, and number of reviews (actually the velocity of reviews). Consider working heavily on getting more local citations. Make sure the NAP (name, address, phone number) data is consistent everywhere. I would also focus on reviews and getting more reviews of your business posted, as well.
-
Don't try to do it through Google Map Maker. Instead go to Google+ under your personal profile.
- On the left hand side in the sidebar you will find a link 'Pages'
- Click 'Pages' and then click 'Local business
- Type in your company name. It will show existing companies with that name. Choose your company.
- Follow the rest of the steps.
After some time a postcard will be send to your companies address with a pin-code. This pin-code can be used to verify you as the owner of this page. Then you will have full access to edit the content of the page.
-
Thank you very much for the both thorough and terrific answer. I have another question. I have tried to contact google maps ( Google Map Maker ) on several occasions asking them to change the website url that the business listing is pointing to each time they deny it for some reason, I'm not exactly sure why, so I was thinking perhaps I'm better off creating another business entry same address, different website, and using our toll free number, ideally I would prefer to just update the original listing but can't seem to get the reviewers to do it.. I will try once again. maybe that explains why our competitors have several listings.. I think changing the business listing to point to our new website url is very important so that I can then follow your instructions and have everything to point to the same correct new website..
-
Hello Rob,
In order to improve your local SEO you would need to claim (or create) your company's 'local listing' pages across platforms. A lot of websites out there list local businesses such as Google Places/Local, Yahoo local, Foursquare, Hotfrog, Yelp and much more.
Many of these platforms allow you to claim the page where they give out your company details so you can fill in the information about your company yourself. Once you've done this you need to make sure the information there is correct.
Enter your company name, address and contact details everywhere in the same way. For a computer it's very difficult to understand that avenue is the same as 'ave' in an address.
Fill in a good description, add photo's/video's if you have any and make sure the listing describes clearly what your company does and what it is all about.
The most important one of these is your listing on Google Places/Local. This page will actually rank in the search results as you described. Make sure you fill this in as good as you can. Google will use this information and compare it to other listings of your company. If they see that the information is consistant this would indicate to Google that the information is correct and they will trust you more and more. This would help you rank better in local SEO for related search queries.
Another good thing to remember is that reviews help you rank too. If you've got loyal and satisfied customers, ask them to write a review for you on your Google Places/Local page.
Note: Don't pay people for reviews or anything. It's against google's guidelines to buy or sell reviews just like links.
Some resources to get you started:
Hope i answered your question. If anything was unclear or if you have any more questions please let me know and i will do my best to answer or explain more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Localized Domain Issue - Can I use Search Console to solve this?
Struggling through trying to resolve a complicated search issue - would appreciate any community input or suggestions. The Background Info We have several brand sites and each one has both a .ca and .com domain. For some reason, our website platform was created in a way that hundreds of pages on the .com domain have an equivalent page on the .ca domain, which are all 301'ed to the appropriate .com pages. Example below for clarity: www.domain.ca/gadget/brand - 301 Redirected to: www.domain.com/gadget/brand www.domain.ca/gadget/en/brandcanada = Proper .ca Canadian URL (where en is the language - fr exists as well) The Problem Because these .com pages exist under the .ca domain as well, they have started to outrank the correct .ca pages on Google. This has led to Canadian customers finding incorrect information, pricing, and reviews for these products - causing all sorts of customer service issues and therefore affecting our sales. I am being told that to properly fix the issue, and remove the incorrect URLs under the .ca domain would be prohibitively expensive in terms of resources, so I'm left trying to fix this via means available to me (i.e. anything but a change to how the platform is currently setup). The Attempted Fix I've submitted proper sitemaps for the .ca brand sites, and we have also created a robots.txt file to be accessed only when the site is crawled through the .ca domain. In that robots.txt, we have Disallowed crawling of any /gadget/brand/ URLs for the .ca domain. This was done a week ago and I am still seeing the .com URL show up in search results. The Question Should I be submitting any www.brand.ca/gadget/brand/ URLs to be temporarily removed from Google? Because of the 301 redirect in place from www.brand.ca/gadget/brand to www.brand.com/gadget/brand, I am hesitant to do so, as I do not want the .com URL removed. Will Google simply remove the .ca URL and not follow the 301 redirect to remove that URL as well? Any additional insight or feedback would be awesome as well.
Intermediate & Advanced SEO | | Trevor-O0 -
Breadcrumbs not displaying on Google
Hello, We have set breadcrumbs on some of our pages (example: https://www.globecar.com/en/car-rental/locations/canada/qc/montreal/airport-yul) for testing purposes and for some reasons they are still not showing up on Google: http://screencast.com/t/BSHQqkP69r6F Yet when I test the page with Google Structured Data Testing tool all is good: http://screencast.com/t/Fzlz3zae Any ideas? Thanks, Karim
Intermediate & Advanced SEO | | GlobeCar0 -
Search box within search results question
I work for a Theater news website. We have two sister sites, theatermania.com in the US and whatsonstage.com in London. Both sites have largely the same codebase and page layouts. We've implemented markup that allows google to show a search box for our site in its results page. For some reason, the search box is showing for one site but not the other: http://screencast.com/t/CSA62NT8 We're scratching our heads. Does anyone have any ideas?
Intermediate & Advanced SEO | | TheaterMania0 -
What can you do when Google can't decide which of two pages is the better search result
On one of our primary keywords Google is swapping out (about every other week) returning our home page, which is more transactional, with a deeper more information based page. So if you look at the Analysis in Moz you get an almost double helix like graph of those pages repeatedly swapping places. So there seems to be a bit of cannibalizing happening that I don't know how to correct. I think part of the problem is the deeper page would ideally be "longer" tail searches that contain the one word keyword that is having this bouncing problem as a part of the longer phrase. What can be done to try prevent this from happening? Can internal links help? I tried adding a link on that term to the deeper page to our homepage, and in a knee jerk reaction was asked to pull that link before I think there was really any evidence to suggest that that one new link made a positive or negative effect. There are some crazy theories floating around at the moment, but I am curious what others think both about if adding a link from a informational to a transactional page could in fact have a negative effect, and what else could be done/tried to help clarify the difference between the two pages for the search engines.
Intermediate & Advanced SEO | | plumvoice0 -
Google Plus Authorship
Situation Description: I have a website called Website A. I wish to migrate alot of the content from Website A to Website B. Website B will be on a completely different domain name and environment. Authors of Website A will act as contributing authors for Website B. It is also possible that other contributing authors of other websites C and D commit to writing content on Website B. Questions (1) Does it make sense to create a google plus profile under UserA@websiteA.com and link from content on websiteB to their google plus profile under UserA@websiteA.com? (2) Does AuthorRank affect PageRank? If yes, if I take the above approach would websiteA be effected or websiteB since the content writers of websiteA are contributing to websiteB? (3) Is it ok for userA to have a corporate google plus profile assuming he might also have another google plus profile under a different address? I always think it make sense that there exists a google plus profile at an employee level and another google plus profile at a personal level. (4) If an employee leaves the company, do I leave his/hers Google Plus profile alive? The fact that no more content would be published under that particular profile, would that negatively effect author rank over time? (5) Another interesting observation is that UsaToday, CNN etc do not use authorship? No authors link to their twitter profile or google plus profile. Shouln't they be doing this in terms of author rank or is author rank not that important? Thank you
Intermediate & Advanced SEO | | seo12120 -
Local search vs. Organic Listings
Hi ~ I was interested to see if anyone feels there might be an advantage to keeping a business out of Google's Local Search listing area or at least trying to keep it out of the 7-pack display? It seems to me that sites who are not listed in the 7-pack can often be ranked above the maps/7-pack area in the regular organic listings. Also, is there anyway for a homepage to be listed on the 1st page in both the local search and organic listings? Thanks!
Intermediate & Advanced SEO | | hhdentist0 -
Google + under Google business domain email account
Hello there, I have a quick and straight question and I am hoping to find answer here. What do we do with a G+ profile that was set up through a business domain's email account that is used by more than one person? We want to use the company name, but we can't as it is considered personal email account although it is under business domain verified by Google. Is there a way that we ask Google to change it and allow us to use the name of the company or should we just deactivate it? Thanks in advance!
Intermediate & Advanced SEO | | montauto0 -
Best practice for removing indexed internal search pages from Google?
Hi Mozzers I know that it’s best practice to block Google from indexing internal search pages, but what’s best practice when “the damage is done”? I have a project where a substantial part of our visitors and income lands on an internal search page, because Google has indexed them (about 3 %). I would like to block Google from indexing the search pages via the meta noindex,follow tag because: Google Guidelines: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 Bad user experience The search pages are (probably) stealing rankings from our real landing pages Webmaster Notification: “Googlebot found an extremely high number of URLs on your site” with links to our internal search results I want to use the meta tag to keep the link juice flowing. Do you recommend using the robots.txt instead? If yes, why? Should we just go dark on the internal search pages, or how shall we proceed with blocking them? I’m looking forward to your answer! Edit: Google have currently indexed several million of our internal search pages.
Intermediate & Advanced SEO | | HrThomsen0